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Effective Online Strategies for the Advancement Operation

by Jannie Smith

© INYATHELO 2

• 3 million donors made a total of 6.5 million donations online

• Donations for the campaign totalled more than $770 million

• Of those 6.5 million donations, 6 million were$100 or less

• The average online donation was $80

• The average donor gave more than once

Raising the bar

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Estimates in:

• 2001 = $550 Million

• 2003 = $1.9 Billion

• 2005 = $4.53 Billion

• 2007 = $10.44 Billion

• 2009 = $15.48 Billion

• Globally more than $30 billion in Online Donations and growing

• Over ZAR 200 billion per year…

• No Boundaries

Fundraising in the digital age

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The rules haven’t changed:

• Communication

• Donor Management

• Campaigns

• Financial Management

The tools have...

Reaching the bar

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Source: http://www.socialnetworkingwatch.com, 20 April 2010

The learning age

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Communication

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Communication

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The Conversation Prism

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Social Media

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Source: http://www.facebook.com, November 2010

Social networking: Facebook

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Social networking: Facebook

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• Interact with your stakeholders – followers

• Condensed information for the time-starved, internet savvy professional

• Setting Up Your Company Profile

• Following on Twitter

• Promote It Everywhere

• Failing Twitter

• Make Updating Easy With Apps and Cells

• Send Thank You Notes

• Keeping It Going

• Writing a Good Tweet

Social networking: Twitter

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Social networking: Twitter

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Social networking: Flickr

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Social networking: YouTube

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Social networking: YouTube

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Social networking: LinkedIn

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Social networking: Blogging

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Social networking: Blogging

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Email

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Monitoring

• Who should be responsible for my online presence?

• Where do I begin with understanding SM?

• Policy?

• Frequency and content

• Purpose

• Celebrities

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Social marketing compass

Apr 21, 2023© INYATHELO 23

A toolkit: GivenGain

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GivenGain: Features

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GivenGain: NGO clients

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Online fundraising

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Online Causes

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Online Activists

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Thank you

Inyathelo The South African Institute for Advancement

PO Box 43276 Woodstock 7915

Cape Town | South Africa

Tel +27 21 465 6981

Fax +27 21 465 6953

www.inyathelo.co.za

Jannie Smith – GivenGain Foundation South Africa

web: www.givengain.com

email: jannie@givengain.com

twitter: @smufafa