THE GLOBAL LEADER FOR FUNDRAISING IN

THE CLOUD

Jannie Smith27 September 2012

• Raising the bar• Fundraising in the digital age• Social networking• Who is GivenGain?• The GivenGain idea• Stats and background• Our partners• Features for Causes and Activists• Fees & Costs• Verification• Cause stories• Getting started

Contents

• 3 million donors made a total of 6.5 million donations online • Donations for the campaign totalled more than $770 million • Of those 6.5 million donations, 6 million were $100 or less • The average online donation was $80• The average donor gave more than once

Raising the bar

• US represents more than ½ the global online philanthropic market

• Globally more than $30 billion in online donations and growing

• Over ZAR 200 billion per year

• New world

• No boundaries, no limits

Fundraising in the digital age

Estimates in: •2001 = $550 Million•2002 = $1.1 Billion•2003 = $1.9 Billion•2004 = $2.62 Billion•2005= $4.53 Billion•2006= $6.87 Billion•2007 = $10.44 Billion•2008 = $14.64 Billion•2009 = $15.48 Billion

Source: tedhart.com and Harvard University Initiative on Social Enterprise

The rules haven’t changed:

•Communication•Donor management•Campaigns•Financial management

Some of the tools have...

Social Networking

• GivenGain Foundation, South Africa• Established in 2000, Section 21, PBO• Currently serving 800 non-profit organisations & social enterprises• Processed over USD 60 million to over 3000 projects• Community of over 64 000 donors• Training & support• Donation processing• Local focus with zero barriers & global reach• Development team• GivenGain Foundation, Switzerland• GivenGain Commercial, United Kingdom• PayProp

Who is GivenGain?

The GivenGain idea

FeaturesOnline publishing

Paymentprocessing

Donor management

Integratedcommunication

Measuring success

• Exciting growth since 2009• Activists taking the world by storm, raising more than 3 000 000 ZAR in 3 years

Broad themes

Online donor stats

• Total number of donations reaching almost 100 000

• Growth of 14 799 donors

Online donation stats

• Total value of online donations in 3 years more than 29 000 000 ZAR

• Donor countries growing from 81 to 99• More than 300 Causes receiving donations

Causes and projects• 15 countries receiving donations through the GivenGain platform• Cause projects being funded growing from 573 to 1161

Some of our Causes

We speak more than only 1s and 0s

Our partners

Selected by the National Foundation for Civil Society Development (NFCSD) to be the web-based platform on which the ‘For Wellbeing’ programme (Za Dobro Bit) will process multi-currency donations and provide peer-to-peer fundraising functionality to verified, registered non-profit organisations in Croatia.

Features for Causes

Features for Activists

• Real-time online publishing• Store and display images and documents • Create projects, post articles• Display funding need slider per project• Secure payment pages • Listing in the GivenGain directory

Features: Publishing

• GivenGain handles all aspects of payment processing

• We collect contact information, process payments, send notifications and receipts, and keep detailed accounting records

• Draw donation reports & export to MS Excel

• Any organization, anywhere• Secure payment pages • No merchant account needed• Low processing fees • Multi-currency payment (ZAR, USD, EUR,

GBP, AUD, CAD & CHF)• One-time and recurring payments• VISA / Mastercard or debit order from SA

bank account• Real-time queries and reports• Automated thank-you messages• GiftAid reports for UK organizations

Features: Payment processing

• No software to install • Create multiple administrators with their own access • Real-time entries or batch imports mean no duplicate versions• Contact groups• Run queries, export data and create reports • Flexible database setup - create fields, categories, lists and groups• Integrated with payment processing and communication• Export effortlessly• Back-up 24/7

Features: Donor management

• Connect with your donors through email and mobile channels

• Create email and SMS subscription groups, integrated with all online publishing and donor management solutions

• Contact and reporting groups - Import contact lists or add individual records

• Send personalized emails• Upload and send custom email design templates• 712 mobile networks in 212 countries

Features: Communication

• Link your Facebook Fan Page with your GivenGain Cause website• Facebook Like and Twitter Tweet buttons• Donors can spread the word through Social Media when donating to your projects

Features: Social Media Integration

Donor Campaigns:

• Social networking• Personal Cause marketing• Integrated tools• Easy to use• Free

Cause Campaigns:

• Database initiated• Integrated communications• Campaign history• Corporate collaboration

Features: Fundraising campaigns

Benefits to organisations:

• Comprehensive web tools• Initiate fundraising campaigns• Offers event scheduling & bookings• Promote and process memberships

Benefits to donors:

• Engagement• Transparency• Accountability• Communication• Reporting & measurement

Features: Community building

• Per donation % fee• Select from Free, Startup, Pro or Enterprise options• You choose the pricing option best suited to your organisation

Fees & Costs

• We make use of various online and offline security measures to ensure that our service is never compromised by third-party activities

• The tried-and-tested technology of Thawte's SSL Certificate protects against password and information interception

• “https”• All servers are protected by 24/7 armed guards, live monitored internal

cameras and hourly system backups

Security & back-up

Verification• Maintaining the trust and integrity of

our service is paramount• Ensure that the use of our platform is

honest, and the projects authentic• We verify their legal status and

understand purpose and control of the organisation

• Do not allow beneficiary organisations without a strict verification process

• An organisation must be a registered non-profit

• Must be organized into an identifiable group, have some form of internal organisational structure, and have relative consistency of goals, structures and activities as well as meaningful organisational boundaries – including identifiable members

Cause story #1: EWT & Rhinos• Established in 1973 and fulfils conservation action through fieldwork, research

and direct engagement with specialist programmes• A registered Cause on GivenGain since 2010• Dare to Care campaign – focusing on threatened species that include Honey

Badgers, Dugongs, Riverine Rabbits, Cheetahs, Wild Dogs and Rhinos

Cause story #1: EWT & Rhinos• Applied innovative methods - the use of avatars as Activists • Rhino used to build relationships with Donors and inspire other Activists • This approach proved to be very successful for EWT - continuous stream of

donations to their projects over the course of 2011• Contributed to a number of proactive interventions

Cause story #2: CHOC & The Cows

• Children’s Haematology Oncology Clinics, established in 1979• Relies heavily on donations from caring corporates, individuals and parents of

children with cancer• All funds raised are used to provide support (help, equipment etc)• Registered on GivenGain in 2011 to empower their independent fundraising

army, “The Cows”• Grown from few to hundreds of people

Cause story #2: CHOC & The Cows

• A group of passionate, crazy Activists who support CHOC wearing full-body cows suits

• Participating in sporting events – mostly cycling, running, hiking races

• In August 2011, The Cows starting registering as Activists on GivenGain, supporting CHOC with the 94.7km cycle race

• In 100 days, nearly 300 ‘Cows’ registered as Activists on GivenGain, generating an unprecedented amount of over 1 300 000 ZAR in donations for one project

Cause story #3: The US & WAT• In 2010, the University launched a visionary academic initiative, the HOPE Project• GivenGain is used by the University for online donations and fundraising campaigns• Other institutions, departments and programmes have joined• An organisation responsible for looking after an important part of the local language’s

heritage and development – Woordeboek vir die Afrikaanse Taal (Dictionary for the Afrikaans Language), or ‘WAT’ for short

• Borg ‘n Woord - (Sponsor a Word) campaign – more than 500 000 ZAR• University department campaigns on the GivenGain platform

• Cause sets up their profile on the GivenGain platform• Designs their Cause project, information, needs• Links their GivenGain profile with their Social Media profiles• Own website• Communication, communication, communication…• Design a specific campaign – mass participation sport event?• Explain the concept – U-Turn

How does it work?

• Resources – DEO?• Visit www.givengain.com and click on Sign Up• Select pricing option and complete Cause account application (15 mins)• Send GivenGain your completed bank compliance form• Verification• Account activation• Login and set up website (30 mins)• Ready to receive donations• GivenGain technical support at support@givengain.com• Regular training sessions• Campaign management and guidance

Where do I start?

Thank you!

www.givengain.com

@GivenGain

GivenGain

ONE WORLD. ZERO BARRIERS.