© isma360® dominique vian skema bs ® defining domain and characteristics of the innovation with
TRANSCRIPT
© ISMA360® Dominique VIAN SKEMA BS
®
Defining Domain and Characteristics of the innovation
with
Define the domain and characteristics of the Innovation
Identify the value propositions and the architecture of the value
Describe how to make a business
Tool 1
ISMA 360°
(1st step)
Tool 2
The Business Model Canvas
Tool 3
The « light» Business Plan
Communicate the new business
Tool 5
The Pitch
Tool 4 DEFI sotware
© ISMA360® Dominique VIAN SKEMA BS
What is ISMA360 ?
ISMA360® is a new way of designing an innovative project. It
is a dynamic which enables an innovative entrepreneur to build his project step by step by following a
logical process, without using prediction of the future.
Here we focus on defining the domain and characteristics of the
Innovation
invention (1)
Markets of the invention (4)
Usages (3)
Inve
ntion
Dom
ain
Dom
ain of innovation (2)
© ISMA360® Dominique VIAN SKEMA BS
Domain and characteristics, why are they so important ?
• Invention means a novelty. Innovation means introducing the invention into a social milieu (Schumpeter, 1942).
• Entrepreneurs/innovators meets difficulties for explaining easily what they intent to do.
• The problem area (domain) to be solved is crucial. Entrepreneurs have to fix it. This can be cause of failures. One of the main concern when you deal with innovation is about cognitive issues.
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description
Hybrid seed making flower in 30’
(as a result: a beautiful flower measuring 30 cms).
It’s your invention !
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description
Characteristic 1:
Beautiful flowerRole:
Grows more quickly
Context:
Ornamental horticulture
Characteristic 2:
Stem about 30 cmCharacteristic 3:
Flower grows from seed in 30 minutes
role + contextdefine the domain of innovation
=Fast growing ornamental Fast growing ornamental
horticulturehorticultureinvention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description in case of new characteristic (edible flower)
Characteristic 1:
Beautiful flowerRole:
Grows more quickly
Context:
Horticulture
Characteristic 2:
Stem about 30 cmCharacteristic 3:
Flower grows from seed in 30 minutes Characteristic 4:
Edible flower with good flavour
invention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description in case of characteristic change (not beautiful flower)
Characteristic 1:
Unattractive flowerRole:
Grows more quickly
Context:
Food producing horticulture
Characteristic 2:
Stem about 30 cmCharacteristic 3:
Flower grows from seed in 30 minutes Characteristic 4:
Edible flower with good flavour
invention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description in case of characteristic change (not beautiful flower and less water consuming)
Characteristic 1:
Unattractive flowerRole:
Grows more quickly and needs less water
Context:
Food producing horticulture
Characteristic 2:
Stem about 30 cmCharacteristic 3:
Flower grows from seed in 30 minutesCharacteristic 3:
Edible flower with good flavour Characteristic 5:
Half as much water as other flowers
invention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)
characteristic 1Visible or measurable facts describing the invention
characteristic 2Other visible or measurable facts describing the invention
characteristic nOther visible or measurable facts describing the invention …
Invention(something new, can be a new idea or intuition)
The invention
30/09/2011invention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)
characteristic 1Visible or measurable facts describing the invention
Description of main role
Start with an action verb describing what the innovation will provide new to the context
(as a solution to the problem to be solved)
Context
Referent /related problem universe
characteristic 2Other visible or measurable facts describing the invention
characteristic nOther visible or measurable facts describing the invention …
Innovation(introduction into
a social milieu)
Invention(something new)
Invention and innovation
30/09/201111invention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)
characteristic 1 Context Description of main role
characteristic 2:
characteristic 3:
Innovation(Potential market space of
the Invention)
Defining the scope: Context + Role
30/09/201112 Source: Dominique Vian
The greater the level of abstraction, the lower the
limits of the problem
Context + role define the domain of innovation
Invention(Uniqueness of the
Invention)
invention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)
Innovation domain and potential key needs
Innovation domain name Key need :
Key need :
Key need :
Key need :
Key need :
© I
SM
A36
0® D
omin
ique
VIA
N S
KE
MA
BS
Fast growing Fast growing ornamental ornamental horticulturehorticulture
Reduce delivering cost (transport)
Reduce storing cost + enable storage in a small back-store
Diminish people costs
Fulfil an urgent need of flowers
Enjoy a magic phenomenon
invention (1)
Marketof the invention (4)
Usages(3)
Dom
ain of innovation (2)