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與弱勢社群同行與弱勢社群同行

Making a Difference Making a Difference in somebody's life in somebody's life

throughthrough Corporate Volunteering Corporate Volunteering

Presented by Dr. Alice YukPresented by Dr. Alice Yuk

8 October 20098 October 2009

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1. Different Images1. Different Images

Corporates:Corporates:

– They are rigid iThey are rigid in their mindsetn their mindset

– No efficiency No efficiency

– Is this SW?Is this SW?

NGOs:NGOs:– They think they are They think they are

superiorsuperior– They just want to get They just want to get

media exposuremedia exposure– Is this CV?Is this CV?

Participants:Participants:– I know what to I know what to

do to match you!do to match you!– What other What other

than one-off than one-off outing?outing?

Corporates:Corporates:– Your professionaYour professiona

lism has inspired lism has inspired me !me !

– You have helped You have helped promoting my stpromoting my staff team’s spiritaff team’s spirit

Participants:Participants:– Your caring has Your caring has

brought us hopebrought us hope– You have rekindled You have rekindled

my passion and my passion and love for childrenlove for children

– I feel I am valuedI feel I am valued

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2. Why volunteering through corporates 2. Why volunteering through corporates

CSR theory; HRM theoryCSR theory; HRM theory

What differentiates CV from other V? What values you offer:What differentiates CV from other V? What values you offer:

2.1 Expert knowledge other than social work – business, 2.1 Expert knowledge other than social work – business, manufacturing, building and construction, professional finance manufacturing, building and construction, professional finance and governance knowledge …and governance knowledge …

2.2 Resources – manpower/talents, money, venues, sponsorship, 2.2 Resources – manpower/talents, money, venues, sponsorship, distribution/sales channels, media …distribution/sales channels, media …

2.3 New perspective or outlook – new dimension, new programme, 2.3 New perspective or outlook – new dimension, new programme, new approachnew approach

2.4 Network and influence – 2.4 Network and influence –

2.5 Synergy, cross-branding effect2.5 Synergy, cross-branding effect

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3. Challenges3. Challenges

Corporate

Clients NGO

Public generalvalue

SWDAcademic

Media

3.1 Stakeholders3.1 Stakeholders

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3.2 Forces of stakeholders at work3.2 Forces of stakeholders at work

History and story (culture, values)History and story (culture, values)Expectations, goals (mindset, expressed and hidden)Expectations, goals (mindset, expressed and hidden)Ways of doing things, rules and regulations, decision making procesWays of doing things, rules and regulations, decision making process, limitations, professional autonomy vs. managerialisms, limitations, professional autonomy vs. managerialismUse of language, communication styles …Use of language, communication styles …Understanding of the ‘problem’, self perceptionUnderstanding of the ‘problem’, self perceptionOwnership and engagementOwnership and engagementHidden competition …… etc.Hidden competition …… etc.Differences in status and powerDifferences in status and power

Leading to differences, contradiction, conflicts, Leading to differences, contradiction, conflicts, uncomfortable, unhappyuncomfortable, unhappy

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3.3 Walking with your corporate volunteers3.3 Walking with your corporate volunteers

Large & SME – CV is open to all, big and small; start where you feel Large & SME – CV is open to all, big and small; start where you feel ready and comfortable …ready and comfortable …

Point – line – sphere matchingPoint – line – sphere matching

CV management: platforms / database: SWD and Government; busiCV management: platforms / database: SWD and Government; business sector; NGO sector; media; e-channelsness sector; NGO sector; media; e-channels

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4. To maximize satisfaction in all stakeholders4. To maximize satisfaction in all stakeholders

4.1 Social work or business sector approach:4.1 Social work or business sector approach:

Goal and expectation clarification

Setting Contract

(target, time frame, respective duties …)

Review

Shared goal & vision

Relationship building(contractual; trust; affection …)

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4.2 Walking together: Different levels4.2 Walking together: Different levels

Level 1: same direction; but just grabbing what eLevel 1: same direction; but just grabbing what each wants; ach wants; 各取所需各取所需 ; ; 求同存異求同存異

Level 2: shared passion; Level 2: shared passion; 互相包容互相包容 ; ; 互諒互讓互諒互讓

Level 3: shared vision; Level 3: shared vision; 互相尊重互相尊重 ; ; 互相扶持互相扶持 ; ; 互互相欣賞相欣賞

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Index Finger – Index Finger –

Long Finger – Long Finger –

讚賞 讚賞 Recognize people with different powerRecognize people with different power

Point to the same direction, guard Point to the same direction, guard against goal displacement against goal displacement

StrengthStrength

Support & commitmentSupport & commitment

Thumb – Thumb –

Ring/Nameless Finger – Ring/Nameless Finger –

Little Finger – Little Finger – Be grateful for little thingsBe grateful for little things

4.3 Five-finger Kung Fu4.3 Five-finger Kung Fu

Then, our hands are open, we give, we take; we share, we hold, we engage. We make a difference.

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4.4 If the above is still difficult to memorize:4.4 If the above is still difficult to memorize:

How to walk effectively with the Disadvantaged through How to walk effectively with the Disadvantaged through corcorporate volunteering porate volunteering 如何與弱勢社群同行 –如何與弱勢社群同行 –

Listen - Listen -

路上我願給你輕輕扶你會使我感到好驕傲

幸福歡樂常伴你去找一生美好將一聲聲歎息

化作生命力懷著信心解開生死結

雲霧消失朗日吐以真誠我祝福你

會踏上那光明前路願將一腔熱誠給你

常為你鼓舞

( 喝采 )

Not pushing; support, Facilitate; start where othersare; respect; patience

We are not just giving, we are proud because of you; positive; hope; vision, dignity

There is future

Sincerity

Passion; commitment

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5. Commitment5. Commitment

Anything you do Anything you do (or not do)(or not do) can make a difference in can make a difference in somebody's lifesomebody's life

So, be committed to making a So, be committed to making a positive difference in somebody’s lifepositive difference in somebody’s life

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6. Hear what they have said6. Hear what they have said

Eliza of T.S.Eliza of T.S.

““This is miracle for us and I would like to share wThis is miracle for us and I would like to share with you. For long our team has been working ith you. For long our team has been working hard to move our staff to join volunteer activihard to move our staff to join volunteer activities and the outcome is not as successful as ties and the outcome is not as successful as expected. However, this time is different. expected. However, this time is different.

I was really impressed and moved by the involveI was really impressed and moved by the involvement of our staff. Not only by the number of ment of our staff. Not only by the number of volunteers we gathered, but by the dedicatiovolunteers we gathered, but by the dedication as well. We all spent our sparetime to makn as well. We all spent our sparetime to make the clothes in our own will, during lunch hoe the clothes in our own will, during lunch hour, our volunteers make the clothes while talur, our volunteers make the clothes while talking with EM workers about how to stitch beking with EM workers about how to stitch better. The scene was really touching and amatter. The scene was really touching and amazing!”zing!”

Irene of B.D.Irene of B.D.

““It was indeed a very fruitful and meaningful trip fIt was indeed a very fruitful and meaningful trip for me. I am very touched by the professionaor me. I am very touched by the professionalism, passion, participation and persistent hlism, passion, participation and persistent hardwork of all our trainers. I have learnt a lot ardwork of all our trainers. I have learnt a lot from them, not only the professional part wfrom them, not only the professional part which is also so applicable to my everyday which is also so applicable to my everyday work in the commercial field.ork in the commercial field.

  It is sad that our children did not have a dream oIt is sad that our children did not have a dream o

r vision that they would one day jump out fror vision that they would one day jump out from their boundary to meet the world, thus liftim their boundary to meet the world, thus lifting themselves and their family from poverty ng themselves and their family from poverty and bring hope to people around them. Wouand bring hope to people around them. Would like to share with you a vision of our compld like to share with you a vision of our company, the BD: "If we can dream about it, we wany, the BD: "If we can dream about it, we will become it. If we can imagine it, we will acill become it. If we can imagine it, we will achieve it." It is important that we bring a dreahieve it." It is important that we bring a dream to the students, and facilitate the trainees m to the students, and facilitate the trainees to help the students make it come true one to help the students make it come true one day. day. ””

Carrie of DL.Carrie of DL.

““We have to be open-minded, appreciate each We have to be open-minded, appreciate each other’s limitations and difficulties. Thanks for other’s limitations and difficulties. Thanks for your accommodation – the experience is your accommodation – the experience is very worthwhile and let’s move on, very worthwhile and let’s move on, together!”together!”