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_________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo The Stack Stick

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Page 1: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

The Stack Stick

Page 2: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

Introduction

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

2

Zhenqing YuanJohn Christiano Monjarivo

Main Plan :

- History and Background- Product Modelization- Market analysis - German - Chinese- Conclusion

75 %

Page 3: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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History/Background

• fire is used by mankind since 700.000 years to prepare and preserve food especially meat• since that time the „hot stone“ is used as well• the egyptians grilled hyenas and crocodiles• the romans/celts invented the first bratwurst (sausage)• a privilege of the rich• Barbecue was invented in the USA (“from the beard to the tail”)

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 4: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Charcoal lighters

• physical lighters• chemical lighters• electrical lighters

_________________________________________________________________

DIN EN 1860

Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 5: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Physical lighters

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The Chimney• hot air rises• laminar airflow• needs additional lighters• Stack effect

Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 6: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Electrical lighters

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• heating coil• placed under the coal• emission-free• does not affect the taste

Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

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Chemical lighters

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• liquid: denatured alcohol• viscous: kerosene, petroleum, n-paraffin• solid: wax, wood fiber

3 Conditions:

• highly inflammable• burn long enough to ignite the coal

Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 8: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Modelization

The objective of this project was to design a product capable to hold the pieces of woods in a pyramidal way.

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

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Modelization

On that purpose we designed a structure capable to hold the pieces of wood in a pyramidal way. Moreover, to improve the flammability of the structure, our product will be made in wood or in a flammable material.

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 10: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Modelization

_________________________________________________________________

You are free to add coal, paper or smaller pieces of wood.

Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 11: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Modelization

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 12: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Modelization

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 13: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Modelization

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Marcel DekorsiMathieu BristielJens Lotte

Slide: 1 2 3 4 5 6 7 8 9 10 11

Page 14: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Market - Germany

BBQ is popular during the summer in Germany:

-73% of the germans like to have BBQ during summer

About 13% like BBQ the whole year

Page 15: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Market - Germany

_________________________________________________________________Charcoal Electric Gas open Fire

0%

10%

20%

30%

40%

50%

60%

70%Charcoal is the most popular BBQ-Method

Firestarter cubes are the most common way to burn the charcoal

Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 16: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Market - Germany

Production value of BBQ charcoal lighters: 34,485,000 € (about 296,571,000 Yuan)

Price range

5 Cent (about 0.4Y) to 12.5 Cent (about 1Y) per piece

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Page 17: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Market - China

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Introduction:As China’s economy is developing really fast, more and more people have a higher request of the quality of life, and barbecue is a good choice which can make them relaxed and have fun.

figure:Nearly 8 million people go to barbecue every year in China. 6 million people among them are mainly students especially college students, and another two million are the ones who live in the city and have a good salary.

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Market - China

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Details:

Two ways of enjoying barbecue :

The older ones who have salary mainly go to the place (barbecue shop) where the device or even the food is offered and prepared.

The students group prefer to do their barbecue by preparing the device and food themselves without any help.

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Market - China

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

the students group

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Market - China

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

the older group

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Market - China

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Ways of doing barbecueMostly we do not use liquid to start the fire because we can not find some approprate liquid and the device to hold it,we just use the paper to light the mood or coal, but sometimes it is difficult.

Time to do barbecuespring - fall - summer - winter

Page 22: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Market - China

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo

Place distribution of barbecue in China

It is more popular in the north of China then in the south.

The larger cities are more popular than the smaller ones

Top five: Beijing-Shanghai-Tianjin-Dalian-Chengdu

Page 23: _________________________________________________________________ Marcel Dekorsi Mathieu Bristiel Jens Lotte 1 Zhenqing Yuan John Christiano Monjarivo

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Conclusion

Thank you for your attention!

_________________________________________________________________Marcel DekorsiMathieu BristielJens Lotte

Zhenqing YuanJohn Christiano Monjarivo