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TASK 1

It is the 6th-largest premium vodka in the world, according

to its producers

Finlandia is a Finnish vodka produced from six-row barley by the Altia distillery in Ilmajoki.

Of all Finnish high-alcohol drinks, it is the brand name that most foreigners associate with the country.

Finlandia was launched in Scandinavia in 1970 and in the United States in 1971.

Finlandia is now the top imported vodka in Russia and one of the largest in Poland.

INTRODUCTION

MISSION

FINLANDIA VODKA LIMITED would like to be to most popular strong alcohol in the world. They make this possible by offering a wide range of unique flavours and at the same time the highest quality of vodka.

BUSINESS SECTOR

Food Industry

(focus on alcoholic market)

SIZE

Finlandia Vodka, which is already the 6th largest premium vodka globally, closing quickly on Skyy and Stolichnaya, will reach another milestone this fall when it is expected to break the three-millioncase mark.

Finlandia is produced mainly in Finland and Poland. Now is sold in more than 100 countries.

LOCATION

HISTORY

Finlandia was launched in Scandinavia in 1970 and in the United States in 1971.

The design of the Finlandia vodka bottle (1970-2000) was among the most famous works of the celebrated Finnish designer and sculptor Tapio Wirkkala

Today the Finlandia vodka brand is wholly owned by Brown-Forman Corporation, an American company that completed its purchases in stages from 2000 to 2004. The contract between Altia and Brown-Forman determines that Altia remains the sole producer of Finlandia until at least 2017

The design of the Finlandia vodka bottle (1970-2000) was among the most famous works of the celebrated Finnish designer and sculptor Tapio Wirkkala

Finlandia Vodka was one of the first premium vodkas to introduce flavors from nature in 1994 with the launch of Cranberry Fusion. Since then, Finlandia has introduced more fresh tasting flavors to theportfolio:

Finlandia Lime Fusion (1999)

Finlandia Mango Fusion (2004)

Finlandia Redberry (2004) limited distribution in Eastern Europe Finlandia Wild Berries Fusion (2005) United States only

Finlandia Grapefruit Fusion (2006 in Poland and June 2007 in the United States)

NORMAL vs. FLAVOUR

"It has always been a premium quality product, and we are happy to deliver it to discerning vodka drinkers around the globe."

Mark Bacon, the brand director for the Americas

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