so mo dough (social mobile for making money)
DESCRIPTION
Presentation on Social, Mobile Media and making money at it.TRANSCRIPT
So Mo DoughSocial/Mobile
for Making Money
Superstars of Small Business , September 21, 2011
Dr. Mary Beth [email protected]
First Social Media recorded
A social revolution is going on…
Source: http://www.iran.com
Sell it on Craig’s list, that’s social….right? It’s a start…
Social Media Revolutionhttp://www.youtube.com/watch?v
=QzZyUaQvpdcSocial Media Revolution 2011
videoSocialnomics@equalman
Goals:
1. Challenge you to adopt social media strategies, or improve those you already have online.
2. Explain how Social Media is forcing business to change or die.
3. Learn how Social Media can help you in your marketing.
Strategize
Engage
InfluenceMeasure
Revise and Repeat
Are you listenin
g?
What do social networks do?Social networks provide context to content.
Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.
These “Brand Evangelists” become the people employees reach out to for help and collaboration.
Forrester Research, TechRadar for Vendor Strategists, 2009
Suggested (Social) Media Facebook (easiest)Linkedin(most professional)Twitter(real time)Blogs(more depth)YouTube (#2 search engine)Yelp! (reputation management)Flickr (photos)FourSquare (location)
Social media changes average people into “experts.”
What am I doing with Social Mobile and Location Based Media? Increase brand awareness Build community Teach/share information Sell products Serve your customer Support larger marketing
campaigns Receive consumer
feedback
http://www.facebook.com/home.php?#!/rifftrax?ref=ts
What about entertainment? 13,000 + fans for Rifftrax,
making movies funny since 2006
What do I have worth writing about? Expertise Opinions Behind the Scenes “Did you know” trivia Trends Sneak Peeks How something works
How business track their success Number of followers/likes Number of comments/likes/shares Conversions(coupon downloads, e mail sign-ups) Customer services and sales handled Traffic to micro-site, clicks on shared links User-generated content submissions
What about organizations?Are they using
Social Media as a recruiting tool?
YES!
Are they using Social Media?
YES!
ListenUse people within your department/organization who understand how to put the customer first and who understand marketing and PR goals Enable collaboration across departments Shared monitoring and management to maximize budget and time spent Prepare company policy/guidelines including crisis instructions
How to get going today….if you’re not yet “social/mobile”
Where is your Dough?The biggest question today…..Virtual goods, ex. AppsServicesDaily DealsContentScalableRepeat businessEmbrace your customersYou still have time
Books:Groundswell by Forrester Research editors
Naked Conversations (about blogging)Mobile Marketing for DummiesSocial ‘Experts’:Brian SoliceChris BroganDavid ArmanoPeter KimGuy KawasakiOther:Customers Rock (written by speaker Becky Carroll)Mashable (writes about tech and media)
Resources
The Future of Social?More contextual applicationsMore Social Media addicts/time
wastersLocation Based (Foursquare,
Facebook Places, etc)Semantic web will be web 3.0Your friends opinion will rank
highestDon’t expect business value
without serious effort
Contact infoE-mail: [email protected] feeds: @marybethmccabe,
@solarmarketing, @thinkfuller, @drtravelbest @sunmarketing
Admin. for many groups, pages, etc, ex. KUSI Alumni on FB and Linkedin.com
YouTube: sunmarketingvideosBlogs: marybethmccabes weblog, think
fuller, Dr. Mary Travelbest, Sun Marketing Solar
Cell: 858 488 2867
We don't want to teach people how to use the product. We want them to teach us."--Dennis Crowley, CEO of Foursquare, as quoted by SmartBrief's SmartBlog on Social Media