( no brand ) biscuits

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    Tagg line Competetion

    Know your Aquaintainces ( wall act

    Week 4

    Major Activities

    Week 2 & 3Tea Time (Game)

    Gulp the (Brand Name) Gam

    Week 1

    Let the Blessing be on you (Application

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    Gulp the (Brand Name) Gam

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    Week 4

    Activity

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    ivity)

    e

    ) Activity

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    e

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    DescriptionsLet the Blessing be on you (Application) Activity

    * A user must be told A proper balanced diet plan.

    * Must be told with Nutritional facts

    * Must be told in a way so a user would feel the energy.

    * The nutrients must include wheat, grains and other products related to biscu

    * A user must logg in at Fazar and Asar to keep a check on his diets.

    * If the user enters their phone numbers it will give you a check at sehri and af

    Tag Line Competition

    Fans will be asked to suggest

    The best tag line will be selected by the number of likes.

    Biscuit Boy (Game)

    Its going to be like newspaper boy

    A rider would be throwing the buscuit packs to every hous

    The biscuit boxes will be thowen inside the window of ever

    A tea table would be visable inside every window.

    So the picket could land on the table, one who fails to do

    The total number of boxes landed on the table adds to th

    The scores will appect the ranking of the player.

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    Gulp the (Brand Name) Game

    In such case if we introduce something like the biscuit packs falling fr

    The number of packets you consume add to your profile total.

    The user also have an option to challenge his scores to his friends, or iSince its ramzan, this will also create a craving for the product and the

    There will be a tea cup at the bottom and the cup will be catching bin

    Once someone scores 100, he or she will be rewarded with a bigger b

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    Sharing Success Stories : About their bad experiences during A

    Art Work

    Positioning:

    Relate the prduct with Tea

    Realte the product with Movies

    Relate the product with friends get togethers

    Relate the product with college canteens.

    rekate the product with kids while they are playing

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    its.

    ari.

    house.

    o disquolifies.

    total

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    m top and the tea cup below need to gulp the packs.

    nvite your friends to play.impact is going to be ever lasting.

    os falling from the top

    ck of the biscuit to gulp, and will be taken to the next level.

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    tar and Sehri Time.

    Gr

    Univ

    C

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    nd parents

    Parents

    rsity going

    llege going

    Kids

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    \

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    Age Total Fans Men Women

    18-35 3,883,620 2638320 1,245,300

    18-35 Married 218,760 115,300 103460

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    Compatibility Report for Ariel_Social_Media_Campaign_Plan_17June2011.xls

    Run on 7/8/2011 18:31

    The following features in this workbook are not supported by earlier versions of

    Excel. These features may be lost or degraded when you save this workbook in

    an earlier file format.

    Significant loss of functionality # of occurrences

    This object will no longer be editable. 2

    'Plan'!A1:S81

    'Facebook

    Stats'!A1:B7

    Minor loss of fidelity

    Some cells or styles in this workbook contain formatting that is not supported

    by the selected file format. These formats will be converted to the closest

    format available.

    15

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    S.No Service Time

    1 Facebook Text Adverts

    2 Gifts

    3 Exclusive Service Cost (100,000/Month) 6 months

    SMS Code Campaign

    S.No Application

    1

    2

    3

    S.No Services

    1 Daily/Weekly/Monthly/Quarterly Reporting With Analysis

    2 Free Setup (FB ONLY)

    3 Listening (Max 3 times in 6 months)4 Strategy

    5 Strategy - Rework ( Max 2 times in 6 months)

    6 Customer Service

    7 Crisis Management

    8 Time Zone Analysis

    9 Monitoring Tool

    10 Competitive Analysis

    11 Profile Management

    12 Top Fan Management

    13 Creating emotional relationships with consumers.14 FAQs Creations & maintenance.

    15 Free FB Txt ads development & management

    16 6 Free Custom Page (Level2)

    17 Unlimited Custom Page (Level1)

    18 Social Media Efficiencies Measurements

    19 Surveys/Research

    Total

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    Cost

    PKR 200,000

    PKR 100,000 Fan Base: 10,000 in one Month.

    PKR 500,000Our Standard Service Cost is PKR 145,000/Month

    For reference please check our Rate Card Here

    3500 + 0.50 per SMS

    PKR 800,000 *This cost includes 6.9% with holding tax.

    Note: We will be adding 3-4 Applications on the page, which costs around $7000-$10000, which we will be prov

    Addition :)

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    iding as a Value