( no brand ) biscuits
TRANSCRIPT
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Tagg line Competetion
Know your Aquaintainces ( wall act
Week 4
Major Activities
Week 2 & 3Tea Time (Game)
Gulp the (Brand Name) Gam
Week 1
Let the Blessing be on you (Application
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Gulp the (Brand Name) Gam
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Week 4
Activity
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ivity)
e
) Activity
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e
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DescriptionsLet the Blessing be on you (Application) Activity
* A user must be told A proper balanced diet plan.
* Must be told with Nutritional facts
* Must be told in a way so a user would feel the energy.
* The nutrients must include wheat, grains and other products related to biscu
* A user must logg in at Fazar and Asar to keep a check on his diets.
* If the user enters their phone numbers it will give you a check at sehri and af
Tag Line Competition
Fans will be asked to suggest
The best tag line will be selected by the number of likes.
Biscuit Boy (Game)
Its going to be like newspaper boy
A rider would be throwing the buscuit packs to every hous
The biscuit boxes will be thowen inside the window of ever
A tea table would be visable inside every window.
So the picket could land on the table, one who fails to do
The total number of boxes landed on the table adds to th
The scores will appect the ranking of the player.
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Gulp the (Brand Name) Game
In such case if we introduce something like the biscuit packs falling fr
The number of packets you consume add to your profile total.
The user also have an option to challenge his scores to his friends, or iSince its ramzan, this will also create a craving for the product and the
There will be a tea cup at the bottom and the cup will be catching bin
Once someone scores 100, he or she will be rewarded with a bigger b
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Sharing Success Stories : About their bad experiences during A
Art Work
Positioning:
Relate the prduct with Tea
Realte the product with Movies
Relate the product with friends get togethers
Relate the product with college canteens.
rekate the product with kids while they are playing
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its.
ari.
house.
o disquolifies.
total
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m top and the tea cup below need to gulp the packs.
nvite your friends to play.impact is going to be ever lasting.
os falling from the top
ck of the biscuit to gulp, and will be taken to the next level.
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tar and Sehri Time.
Gr
Univ
C
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nd parents
Parents
rsity going
llege going
Kids
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\
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Age Total Fans Men Women
18-35 3,883,620 2638320 1,245,300
18-35 Married 218,760 115,300 103460
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Compatibility Report for Ariel_Social_Media_Campaign_Plan_17June2011.xls
Run on 7/8/2011 18:31
The following features in this workbook are not supported by earlier versions of
Excel. These features may be lost or degraded when you save this workbook in
an earlier file format.
Significant loss of functionality # of occurrences
This object will no longer be editable. 2
'Plan'!A1:S81
'Facebook
Stats'!A1:B7
Minor loss of fidelity
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S.No Service Time
1 Facebook Text Adverts
2 Gifts
3 Exclusive Service Cost (100,000/Month) 6 months
SMS Code Campaign
S.No Application
1
2
3
S.No Services
1 Daily/Weekly/Monthly/Quarterly Reporting With Analysis
2 Free Setup (FB ONLY)
3 Listening (Max 3 times in 6 months)4 Strategy
5 Strategy - Rework ( Max 2 times in 6 months)
6 Customer Service
7 Crisis Management
8 Time Zone Analysis
9 Monitoring Tool
10 Competitive Analysis
11 Profile Management
12 Top Fan Management
13 Creating emotional relationships with consumers.14 FAQs Creations & maintenance.
15 Free FB Txt ads development & management
16 6 Free Custom Page (Level2)
17 Unlimited Custom Page (Level1)
18 Social Media Efficiencies Measurements
19 Surveys/Research
Total
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Cost
PKR 200,000
PKR 100,000 Fan Base: 10,000 in one Month.
PKR 500,000Our Standard Service Cost is PKR 145,000/Month
For reference please check our Rate Card Here
3500 + 0.50 per SMS
PKR 800,000 *This cost includes 6.9% with holding tax.
Note: We will be adding 3-4 Applications on the page, which costs around $7000-$10000, which we will be prov
Addition :)
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iding as a Value