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Wireless IP SolutionsWireless IP SolutionsEnabled by GPRSEnabled by GPRS

Chris BriglinHead of MarketingGPRS Business ProgramNokia Telecommunications

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Agenda

• Applications to Launch GPRS Services

• Success Factors

• Integrated GPRS Solutions

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GPRS is the ideal bearer for wireless data networking applications

• Faster session set-up

• Always connected

• Higher speeds

• Possibility for differentiated billing

Wireless Data Networking Applications • Personal Messaging• Corporate Intranet Access • Telematics, Vending Machines

Wireless Data Networking Applications • Personal Messaging• Corporate Intranet Access • Telematics, Vending Machines

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The user base for GPRS servicesalready exists

Business Segment• Corporate Intranet Access• Mobile ISP For Small Enterprises

Vertical Segment• Industrial Applications

Consumer Segment• Demand for VAS• Messaging • Internet

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• Access to existing IP-based applications on the corporate intranet: e-mail, intranet and Internet browsing, database lookup and entry, etc

• Resilient background transfer: no more"LOST CARRIER" during file download

• The Remote Office becomes a reality; remain networked wherever you are

Application: Corporate Intranet Access

Business Segment

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• Secures Clients data traffic

• Firewall protects Operators network from attack

• Tracks Hacking attempts

• OPSEC certified for extensible security solutions

• IPSEC compliant

Secure Network

OperatorIP backbone

SGSN

Firewall/VPN/

Router

GGSN

Internet

ClientsIP backbone

ClientsIP backbone Clients

IP backbone

Corporate Access ServicesRequirements

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ISP

FirewallManagement

OperatorIP backbone

GPRS end-to-end VPN solution Managed Security Services

BSCBTS

GPRSnetwork

Gateway GPRSSupport Node(GGSN)

Internet

Mailserver

Corporate IT

Mailserver

Company B

Company A

IP400/VPN200

IP400/VPN200

IP400

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• Existing need for mobile access to e-mail and Internet

• Mobile operator can provide complete ISP service package

• Package pricing (bundling) of e-mail, web services, and mobile voice can help to attract or retain mobile users

• GPRS can simply provide transparent access to the customer's current ISP

Application: Mobile ISP for Small Enterprises

Business Segment

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• All-in-one communicator

• Mobile-enabled PDA, with Symbian O/S or Bluetooth connection

• WAP terminal for web-mail

• WAP terminals

• Regular web browsing possible with all-in-one communicator

Application: Personal Messaging (E-Mail)

Application: MMM (Mobile Media Mode) Browsing

Consumer Segment

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MMM Services

• MMM browsing is opening an entirely new market; mobile delivery of information

• Content owners are very interested in the new medium

• WAP is independent of GPRS and other bearers; WAP services can already be launched today

• True WAP success will be boosted by GPRS's benefits:

• Instant connectivity

• Faster data throughput

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MMM ServicesRequirements

Web Server

WAPWAP

Client

Gateway

WSP/WTP

WAPGateway

WAP Browser

Integrated WAP Gateway

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Charging for GPRS Services

• Rule #1: KEEP IT SIMPLE

• Monthly fee as primary charge

• VERY low additional per-bit charge

• Will go unnoticed by the average user

• Will deter abuse by heavy users

• Additional charges for accessing special value-added services

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Charging in the GPRS network

Serving GPRSSupport Node(SGSN)

BSCBTSUm

GPRSbackbonenetwork

(IP based)

Charging Gateway (CG)

dataflowdataflow

charginginfo flowcharginginfo flow

Billing System

Gateway GPRSSupport Node(GGSN)

Gi

Gn

Gb

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Single access point to the billing system

Pre-processing charging data to reduce the load on the network billing system

Future-proof for hot-billing and pre-paid

Reliable storage for CDRs

Easy charging data error detection

GPRS ChargingRequirements

Serving GPRSSupport Node(SGSN)

BSCBTSUm

GPRSbackbonenetwork

(IP based)

Charging Gateway (CG)

dataflowdataflow

charginginfo flowcharginginfo flow

Billing System

Gateway GPRSSupport Node(GGSN) Gi

Gn

Gb

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Success factors

• Strong existing demand for mobile access to office data

• Laptop and terminal penetration is already high

• Experienced with mobile data

• Launch: Corporate Access Services

• Requirement: Managed Security

• Strong interest in Value-Added Services

• E-mail and WWW usage growing rapidly

• Launch: Personal Messaging, MMM Services

• Requirement: Integrated WAP

• Requirement: Integrated Charging Gateway

Business Segment

Consumer Segment