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Circulation Advantage

Social Media drives traffic to scproductsmag.com

Senior Care Products is the quarterly supplement to HomeCare magazine that reaches the primary suppliers and influencers in the rapidly growing senior care products market. HME Providers and Independent Living Specialists use Senior Care Products to discover and learn about products that help seniors maintain their freedom and grow old gracefully.

It’s all about products. Just products. Not about how to run your business. Just products. From ramps to beds to home monitoring equipment to wheelchairs, each issue features new products and the latest assistive technology in the senior care market.

The HomeCare & Senior Care Products LinkedIn group brings together industry professionals from across the country.

Senior Care Products and HomeCare magazines maintain an active presence in the social media world to build relationships with our readers and drive traffic to our website.

n HME Providers

n Physical/Occupational Therapy

n Home Healthcare Agency

n Continuing Care/Consultant

n Other

Total: 21,930Source: Publisher’s Statement, June 2012

The HomeCare & Senior Care Products Facebook page provides another avenue to engage the reader and further our online conversation.

@HomeCareSCPMags is updated regularly with the most relevant, industry news and information.

Follow our editors: @HomeCareEditor @SrCareEditor

54%

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11%

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SENIORCAREPRODUCTS+

fall 2011 www.scproduc tsmag.com | solutions for long-term care & aging in place

Medtrade Accessible Home& Retail Center

HME INNOVATION AND EDUCATION

COME TO ATLANTA

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SeniorCareProduCtS

winter 2011 www.scproductsmag.com | s o l u t i o n s f o r i n d e p e n d e n t l i v i n g & a g i n g i n p l a c e

products forvision & hearing loss

F r o m t h e P u b l i s h e r o F

HME ProvidEr ProfilE | Medtrade New Product PavilioN | ExErcisE & rEHab Products

Power wheelchairs | bEds, MattrEssEs & accEssoriEs | Bath & shower

mobilitygetting around

30 spring 2012 : : For more information on products in this issue, go to scproductsinfo.com.

www.scproductsmag.com :: spring 2012 31

Google the term “baby boomer” to discover a wide variety of topics. You can learn almost anything about this powerful generation of Americans—the types of places they want to live or visit on vacation, the types of cars they like to drive, the food they want to eat, how they should exercise and the technology they feel most comfortable using. I was hard pressed, however, to find an article on the subject of how to select the right mobility scooter to improve

and increase their level of independence.We’ve all heard the statistics—baby boomers control more than 80 percent of personal finan-cial assets and more than 50 percent of discre-tionary spending power. They are responsible for more than half of all consumer spending and buy 77 percent of all prescription drugs, 61 percent of over-the-counter medication and 80 percent of all leisure travel. Baby boomers—the generation of Americans born between 1945 and 1964—are 76 million strong. This is a generation that any

business owner should take seriously, particu-larly those in the home medical equipment mar-ket.There can be a stigma associated with a medi-cal device even if it improves people’s lives, whether it’s a walker, lift chair or scooter. People do not want to appear disabled. They do not want others to think they are getting old, and they do not want to feel old. Aesthetics are one of the most important aspects buyers consider when selecting a scooter. Quality is part of the

overall aesthetics of a scooter. It must have a fresh, sharp style while demonstrating high quality, all at the first glance. Nobody wants to use a product that looks outdated or institutional. Boomers, just like anyone else, want other people to look at them and their scooter and say, “Wow! That’s a great looking scooter. I wish I had that.” “Adult teenagers” is the way Phil Goodman, co-author of the Boomer Marketing Revolution, de-scribes this generation. “Boomers will always try to act much younger than their chronological age,” he wrote. As a result, boomers still want to fulfill the dreams they had at 25, even if their bod-ies are unwilling or unable. A mobility scooter can help them keep alive those dreams of traveling the globe.

Offering accessories that enhance the aesthetics and functionality of a scooter—such as cup hold-ers, walker holders, replacement shrouds and cell phone or MP3 player holders—all contribute to the overall aesthetics and quality of the scooter. With dreams of travel comes the need for por-tability. Larger scooters, which are ideal for out-door use or for a bariatric client, require a ramp or

scooter lift when transporting them. For custom-ers who can comfortably ride a compact travel scooter, the most important features to consider are the ease of disassembly and the weight of the heaviest single piece that may have to be lifted into a car trunk for transport.Comfort is another key feature when selecting a scooter. The scooter must truly fit the person driv-ing it. A scooter must make them feel stable, safe and secure. Comfort and safety are connected with good quality.

Just as when they go to purchase a new car, TV or personal computer, boomers expect to work with a knowledgeable sales person and will quickly dismiss a company whose sales people cannot tell them the features, benefits and differ-ences of various scooters. Work with your manu-facturing partners to schedule product in-services

and sales training presentations on a regular basis so that your sales team feels as comfortable as the manufacturer’s sales rep when selling a scooter. Baby boomers, like all of us, have their pride—they would rather not have to rely on a scooter.

They want to be able to walk around the mall,

around Disney World with their grandkids, around the grocery store to do their weekly shop-ping. They simply cannot always do that. They rely on their neighborhood home medical equip-ment provider to advise them on the best mobility product to meet their individual needs, one that offers fresh style, high quality components, com-fort and ease of use—all at a reasonable price.

About the Author: Pat O’Brien is the director of marketing for Golden Technologies, where she has worked since 2003. O’Brien works with providers daily to enhance their marketing and retailing strategies to grow their business. In addition, she oversees all facets of the company’s marketing and branding initiatives, as well as tradeshow and event management. For more information, visit their website at www.goldentech.com.

what do baby boomers want? Quality, style more important than price when selecting a scooter.

story by Patricia o’Brien

All HCPCS codes subject to change. mobilityProducts

Golden TechnoloGies Buzzaround® Xl Four-Wheel Travel scooTer

The new model GB146 Buzzaround XL Four-Wheel features a 300-pound weight capacity and 3-inch longer

frame for more stability and foot room. The Buzzaround XL’s standard features include an exclusive, innovative

under-tiller battery charging port for easy access to battery charging; a closed Delta Tiller with rubber

wraparound handles that can be easily cleaned and disinfected; a streamlined control panel design with backlit

battery gauge; 8-inch front and rear solid, low profile, nonmarking tires with Golden’s exclusive tread design

and high polished hubcaps on steel rims; a 48.5-inch turning radius for tight indoor maneuverability; and red

and blue snap-on shroud panels. Maximum speed: 4.5 mph. Operating range: up to 11 miles. HCPCS: K0800

Golden Technologies, 800-624-6374, www.goldentech.comCircle 144 on Product Card

Pvi selF-suPPorTinG adjusTaBle Threshold ramPs

Self-Supporting Adjustable Threshold Ramps by PVI are a great way to allow safe, gradual entrance

in and out of most doorways. The self-supporting adjustable design provides a range of threshold

rises from 1 inch to 4 inches with only two different models and requires minimal installation for use.

While this product is primarily used for doors that swing away from the house, they can also be used

for sliding glass doors, doors that swing inward and many other entranceways. 600-pound load. Limited lifetime warranty. Made in the U.S.A.Prairie View Industries, 800-554-7267, www.pviramps.comCircle 145 on Product Card

30 winter 2011 : : For more information on products in this issue, go to scproductsinfo.com.

www.scproductsmag.com :: winter 2011 31

NoNiN Medical Go2™ FiNGer Pulse oxiMeters

Nonin Medical’s GO2 finger pulse oximeters are designed to help LTOT, COPD and chronic respiratory illness patients better manage their conditions and lead more active lives by being able to read their blood oxygen levels and pulse rate quickly, easily, accurately and noninvasively. Compact and durable, the GO2 features the same technology trusted by doctors, clinicians and therapists worldwide. The oximeters are available in blue, orange or green colors. LCD or LED (for dim or difficult lighting conditions) viewing screens available. Uses one AAA battery (approximately 2,400 spot checks with fresh batteries). Two-year warranty for home usage. Certified lead free, latex free and made in the USA. Nonin Medical, Inc., 877-577-2635, www.go2nonin.com Circle 150 on Product Card

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nsthe ABCs of pulse oximetry The top five things HME providers should know.T he use of pulse oximetry at home has expanded over the past 20 years as the population ages and the incidence of respiratory and cardiac diseases increases. A pulse oximeter is a noninvasive prescription medical device used for measuring a patient’s oxygen level (SpO2) in the blood and pulse rate. These are important vital signs to provide feedback on a patient’s health status; accurate readings are crucial. Self-monitoring using pulse oximetry enables patients with conditions such as chronic obstructive pulmonary disease (COPD), asthma, congestive heart failure (CHF) and those on long-term oxygen therapy to more actively manage their day-to-day conditions. Home pulse oximetry moni-toring also helps caregivers or clinicians determine if the therapeutic goals are being met. Pulse oximetry monitoring and spot-checking from home can save time, anxiety and doctors’ visits, and, in general, helps patients with respiratory disease live an active and independent lifestyle1. Home

pulse oximetry will play an even more important role in remote clinical decision making and potentially improve patient outcomes as the population continues to age and live independently.The following are five things every HME provider should know about oximetry.How Does Pulse oximetry work?A pulse oximeter, usually attached to the finger, shines two separate light beams into the blood circulating in the small vessels, i.e., capillaries. These light beams reflect the amount of oxygen in the blood, expressed as a percentage, along with the pulse rate. Oxygen saturation (SpO2) measures how much oxygen the blood is carrying.

wHat are tHe Benefits of using a Pulse oximeter?A pulse oximeter can provide objective information about health care status to the patient or health care provider. Having impartial data to reference in addition to

the patient’s subjective feedback (e.g. symptoms) may help the caregiver deter-mine health condition and the possible need for medical consultation or inter-vention. Additionally, finger oximeters can be used during a clinician-prescribed exercise routine to provide instant and accurate readings. If individuals are able to stay well-oxygenated while moving, pulse rates are less likely to reach excessively high levels, and the patient should be able to complete activities more comfortably.wHat tyPe of Pulse oximetry Device is neeDeD?The type of patient being monitored, along with the complexity of the medical situation, can help drive the decision to use a simple spot-check device versus a continuous, alarmed device. With a pre-scription, a saturation level is given for the alarm setting. As operating environments vary, be sure to use caution to ensure that all audible alarms and indicators can be heard. A patient in a more severe state, such

story by Tricia Haydon

respiratorybreatHing Care

respiratoryproduCtS

All HCPCS codes subject to change.

MasiMo rad-87™ Pulseco-oxiMeter™ with uPGradeable raiNbow® techNoloGyFeaturing upgradable Masimo rainbow SET technology and a built-in radio for wireless communication with Masimo’s Patient SafetyNet system, the Rad-87 Pulse CO-Oximeter noninvasively and continuously measures: hemoglobin (SpHb), oxygen content (SpOC), carboxyhemoglobin (SpCO), methemoglobin (SpMet), Pleth Variability Index (PVI), acoustic respiration rate (RRa), oxyhemoglobin (SpO2), perfusion index (PI) and pulse rate.

Masimo, 800-257-3810, www.masimo.comCircle 159 on Product Card

as one who has dependence on a ventilator or life-support system, is more likely to require continuous pulse oximeter moni-toring through the use of a tabletop or hand-held device. Spot check finger pulse oximeters are usually sufficient for patients who are ambulatory and want to monitor levels during activity or a few times a day. Patients with chronic respiratory diseases like COPD, asthma or CHF, or who are reliant on supplemental oxygen usually find a spot check device meets their needs to be active, independent and confident in their day-to-day health status. If spot checks are sufficient, proven finger pulse oximeters are useful in providing assurance and peace of mind to the patient and family. wHat to look for in a sPot-cHeck oximeter?Finger pulse oximeters are ideal for spot checks and are portable, battery operated and user friendly. However, other factors should be considered, such as confidence in the reliability of the oximeter long-term as well as the belief in the accuracy of the device in challenging patients. A lot of oximeters are on the market, and any oximeter may work well on a certain

patient, but it is the challenging patient population like those with chronic conditions who require the most accurate data to aid in better and faster decision making. Patients with chronic diseases usually suffer from low blood flow (e.g. perfusion), which can impact accuracy. It is important to ask the manufacturer for proven accuracy claims backed by evidence such as published clinical papers. Good pulse oximeters will have specific labeling for challenging conditions.Here are some factors to consider:Ideal Features and Functions for Spot-Check Oximeters2Feature• Small and portable• Lightweight• Easy to use: automatic on/off, simple battery changes, easy-to-read results• Flexible fit—all finger sizes from adult

to pediatricFunction• Reliable—meets ±2 accuracy with proven clinical data• Works with a variety of blood pressures and perfusion levels• Accurate to 70% saturation

• Accurate with some motion• Durable—able to withstand drops and some moisture

wHat are tHe limitations of Pulse oximetry?Although the noninvasive nature of pulse oximetry has added value in the homecare setting, it does have some limitations. As with any medical device, the use of pulse oximetry and the limitations for the patient should always be discussed with the patient’s doctor.

Pulse oximeters are available at reasonable price points and are an easy-to-use, time-saving device that can enhance patient care at home and quality of life. *Sources: 1. Clinical Use of Pulse Oximetry Pocket Reference 2010. WONCA/ICC. 2. Koff PB. Pulse Oximetry at Home. White Paper. May 2010

about the author: tricia Haydon is vice president of vital signs at nonin medical. to learn more, call 800-356-8874 or visit www.nonin.com.

Merits health Products N282 coMPressor tyPe Nebulizer

The N282 is designed to efficiently deliver liquid medications used to treat respiratory disorders such as asthma, COPD and

allergies. The N282 converts the medication into a fine mist easily absorbed by the lungs. The unit is power efficient, cost-

effective and easy to operate. The compact design offers convenient handling and medication storage. The durable and

reliable design ensures years of use from this portable unit. Optional carrying bag available. HCPCS: E0570

Merits Health Products, 800-963-7487, www.meritshealth.comCircle 160 on Product Card

www.scproductsmag.com |

ISSUE/DEADLINES

FEATURE FOCUS Products to help seniors living with:

ISSUE HIGHLIGHTSStories highlighting these

product categories

PRODUCT FEATURES Look for these categories of products, and more

SPRINGMarch-May

Editorial Deadline1/21/13

Ad Close/Artwork Due2/15/13

Arthritis & Chronic Pain

Compression Portable Oxygen

Scooters & Power Chairs

AIDS FOR DAILY LIVING: Dressing Aids, Clothing, Accessories

ARTHRITIS & PAIN: Arthritis Aids, TENS, Hot & Cold Pain Relief

BATH & SHOWER: Grab Bars, Commodes, Safety Frames

COMPRESSION: Hosiery, Accessories

MOBILITY: Scooters, Power Chairs, Cushions

MONITORING & PERS: Home Monitoring, PERS, Telehealth

RESPIRATORY: Portable Oxygen, Oximeters, Ventilators

SUMMERJune-August



Foot Conditions Bath Safety Beds & Support Surfaces

CPAP AIDS FOR DAILY LIVING: Dining Ware, Kitchen Aids

BATH & SHOWER: Bath Lifts, Shower Chairs, Safety Mats

BEDS & SUPPORT SURFACES: Full- & Semi-Electric Beds,

Mattresses & Support Surfaces, Rails & Safety Aids

FOOT CONDITIONS: Skin Issues, Neuropathy, Bunions, Calluses MOBILITY: Wheelchairs, Canes, Standing Aids

RESPIRATORY: CPAP, CPAP Accessories, Liquid Oxygen

FALLSeptember-November



Incontinence Diabetes Ramps Accessible Baths

AIDS FOR DAILY LIVING: Medication Dispensers & Aids

BATH & SHOWER: Walk-In Tubs, Low/No-Threshold Showers

DIABETES: Glucose Meters, Strips & Lancets, Retail Products

INCONTINENCE: Undergarments, Bed Linens, Furniture Covers

MOBILITY: Ramps, Walkers, Ambulators, Travel Chairs

RESPIRATORY: Oxygen Canisters, Carriers & Accessories

WINTERDecember-February



Dementia & Memory Loss

Fall Prevention Footwear Lifts AIDS FOR DAILY LIVING: Bed Accessories, Reading Aids

BATH & SHOWER: Hygiene Aids, Toilet Aids/Bidets, Shower Heads

DEMENTIA & MEMORY LOSS: Monitors, Reminders, Safety

FOOTWEAR: Shoes, Stockings, Socks, Accessories

HEARING & VISION: Hearing Aids, Reading Aids, Electronics

MOBILITY: Lifting Solutions, Transport Chairs, Chair Accessories

RESPIRATORY: Concentrators, Nebulizers, Ventilators

2013 Editorial Calendar

Jane LongshoreSenior Care Products [email protected]

Russ WillcuttHomeCare [email protected]

EditorialWant to see your company’s products in our magazine?

Send press releases with 300 dpi photos to: [email protected]

Bonus Distribution

MEDTRADE SPRINGMarch 19–21

Bonus DistributionMEDTRADE FALL

Oct 14–17

SeniorCareProduCtS

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products forvision & hearing loss


HME ProvidEr ProfilE | Medtrade New Product PavilioN | ExErcisE & rEHab Products

Power wheelchairs | bEds, MattrEssEs & accEssoriEs | Bath & shower

Editorial calendar subject to change.

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Digital File Submission Required:Preferred file type: High-Resolution PDF using X3 or Press Quality default settings.Other accepted file types: TIF, EPS, InDesign CS5. CMYK only–no RGB, no spot colors or Pantone color matching. Advertisers are encouraged to keep live material at least ¼-inch from edge of full page and two-page spread ads. A ½-inch gutter is also encouraged on two-page spreads.

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Acceptable Media:DVD, CD or via email or FTP. Call 205-212-9402 for FTP instructions. A proof of the ad must be submitted with artwork to ensure accuracy. Senior Care Products magazine is not responsible for errors on ads not accompanied by a proof.

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Ad SizesAds must be built to exact measurements. Full Page and 2-Page Spread Ads must include a 1/8” bleed on all sides. width x heightFull Page - Trim Size 10.375 x 13Full Page - w/Bleed 10.625 x 13.252-Page Spread - Trim Size 20.75 x 132-Page Spread - w/Bleed 21 x 13.251/2 Page Island 6 x 91/2 Page Vertical 4.562 x 11.8751/2 Page Horizontal 9.375 x 5.8121/3 Page Vertical 2.937 x 11.8751/4 Page 4.562 x 5.812

Advertisers are encouraged to keep live material at least 1/4” from trim edge of Full Page and Two-Page Spread Ads.

Ad Specs

Ad RatesFull Color Gross RatesAd Size 1x 4x 8xFull Page $6,150 $5,540 $4,9201/2 Page Island $4,245 $3,820 $3,3951/2 Page $3,690 $3,320 $2,9501/3 Page $3,030 $2,730 $2,4301/4 Page $2,460 $2,210 $1,970Inside Front Cover $8,000 $7,200 $6,400Inside Back Cover $7,380 $6,640 $5,900Back Cover $8,610 $7,750 $6,890

We reserve the right to reject contracted ads based on content.

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Line Screen: 150Live Area: 1/4” inside trim

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Advertising

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also inside:

glucosemonitoring


Aging in plAce Technology | Bath & Shower | RespiRAToRy pRoducTsMedtrade Spring preview | compRession pRoducTs | MoBility

productS forArthritis Management

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