+

Promotions

Marketing I

+What is a promotion?

Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers.

Or

A way to attract potential customers

+Types of promotional Methods

Product promotion A promotional method used by businesses to convince

prospects to select their goods or services instead of a competitors brands.

https://www.youtube.com/watch?v=p5Yt30wrbl4 Or

Institutional promotion A promotional method used to create a favorable image for

a business, help it advocate for change, or take a stand on trade or community issues.

http://www.apple.com/red/

+The promotional mix

Personal Selling

Advertising

Direct Marketing

Sales Promotion

Public Relations

+Personal Selling

Direct contact to the consumer

Very expensive

http://www.wingclips.com/movie-clips/the-lorax/selling-air

Why do you think this is expensive?

+Advertising is everywhere

A form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.

+Direct Marketing

A type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience. Examples: mail, email, telemarketing

Who can name a great and inexpensive way to directly market a product to a specific target market that I did not

mention above?

+Direct Marketing

+Sales Promotion

All marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost sales.

+Types of Sales Promotions

Sales strategies that encourage customers and prospects to buy a product or service.

Coupons: A certificate that entitles a customer to a cash discount on goods or services.

Premiums: low-cost item given to consumers at a discount or for free. (free bag with the purchase of perfume)

Incentives: A higher-priced product, award, or gift card that is earned and given away through contests, sweepstakes, special offers, and rebates.

+Types of Sales Promotions

Promotional tie ins: Activity that involves sales promotions between one or more retailers or manufacturers; also called cross-promotion or cross-selling.

+Loyalty marketing program: A marketing program that rewards customers by offering incentives for repeat purchases, such as a frequent flyer.

+

Kiosk: A point-of-purchase display that is a stand-alone structure.

+Types of Sales Promotions

Product Samples

Sponsorships- an athlete, celebrity is paid to be in commercials. Also paid to be seen using the products or services. https://www.youtube.com/watch?v=NFwDTE4kEE4 http://www.askmen.com/top_10/sports/top-5-sponsorships-

in-sports_5.html

+Public Relations

Activities that help an organization to influence a target audience. Examples:

News release: An announcement sent to the appropriate media outlets.

Social media: twitter, Facebook, Instagram post by a company about a certain event, sale, coupon, etc…

Publicity: Bringing news or newsworthy information about an organization to the publics attention.

+Assignment

Your job is to find examples of the promotional Mix. I want one example for each of the types of promotions in the promotional mix.

I need physical copies of these, so you will need to print them out and cut them out of magazines or newspapers. You will have a total of 4. Sales promotion advertising Direct marketing Public relations This is due next class period and will count as a

project grade.