SIM Management

Monitor 2012

Economic Outlook

Management Tools and Needs for the Future

SME Health Check

About the Singapore Institute of Management (SIM) Management Monitor 2012

The SIM Management Monitor was first conducted in 2009. It aimed to provide the most comprehensive survey of the attitudes and sentiments of the management profession in Singapore. The survey covered the areas of climate of the business landscape, management issues and priorities, career and personal development, and organisational health of businesses.

In 2012, a follow up survey was conducted in the period from 28th June to 20th July 2012. 782 managers occupying middle management positions and above responded to the survey. The sample has a good representation of managers across different industries, organisation types, and management profiles.

The main themes of the 2012 study were key management trends, focus on SMEs, and management needs for the future.

Please visit http://m360.sim.edu.sg/research/Pages/default.aspx for more information.

Contact Us

Singapore Institute of ManagementManagement House41 Namly Ave Singapore 267616

Email: spr@sim.edu.sg Website: www.sim.edu.sg

Survey undertaken with Blackbox ResearchBlackbox Research is a leading research agency based

in Singapore. Fully independent, Blackbox has beenoperating since 2002 and carries our research throughout

Asia Pacific as well as the Middle East and Europe.

www.blackbox.com.sg

Printed by

Economic Outlook

Management tools and Needs for the Future

SME Health Check

Career sentiment

48% Positive towards Career Prospects

8% vs. 2009

Positive towards Opportunities in Singapore Job Market

12% vs. 2009

42%

Intentions to participate in Self-Improvement Programs

50% Likely to participate in Management Training Program

8% vs. 2009

Likely to enroll in a Skills Upgrading Course

13% vs. 2009

Likely to enroll in a University Course

13% vs. 2009

48%

21%

Issues Managers Face

Key Issues Today

Emerging Challenges

73%

57%

54%

Recruitment & Retention

Talent & Growth

Business Growth

Addressing Consumer Needs

58%

61% 59%

58%

55%

Keeping up with Technological Change

Technology & Innovation

Product and Service Innovation

Fast-Changing Customer Preferences

54%E�ect of Social Media & Online Consumers

Tools & Approaches Used by Managers Today

Opportunities for SMEs

SME Awareness & Perception of Government Assistance Programmes

Building Company Strengths

• Skills training for sta�• Application of core competencies• Knowledge management systems

Business Planning

• Strategic Planning• Business forecasting & projection• Business/scenario modelling

Consumer Understanding & Engagement

• CRM systems• Market Research• Consumer/Market Segmentation

50%

SME E�ectiveness in Retaining Talent

The Battle for Talent

Attracting Local Talents

Top 3 Determinants of Future SME Success

1. Rentention of Good Talent

Keeping the Good People

Government Support/Initiatives

Feedback on Singapore Government Support for SMEs

Applied for itAware

Singapore Economy

Global Economy

49%

2. Government Grants/Subsidies

Government Help Counts

41%

3. Creative Thinking

Doing Things Differently

33%

Ine�ective Successful Unsuccessful

40%

E�ective

60% 50% 50%

50%Insu�cient

32%Su�cient

18%Don’t know

+33% vs. 2009

+10% vs. 2009

Local Economy

Global Economy

Regional Economy

Government Support

33%17%

50%

31%25%

44%

43%19%

38%

38%19%

43%

NeutralNegative Positive

93%36%

87%40%

81%23%

73%29%

65%18%

Financial Assistance in Grants

Tax Incentives

Subsidizing Loans

Non-Financial Assistance

Investment Funds/Equity Financing

45% 16%feels positive

in 2012feels positive

in 2012

© Copyright 2012 Singapore Institute of Management