© south-western publishing marketing through distribution goals goals for lesson 13.1 explain why...
TRANSCRIPT
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MARKETING THROUGH MARKETING THROUGH DISTRIBUTIONDISTRIBUTIONGOALSGOALS for Lesson 13.1Explain why the distribution function is
so important to effective marketing.Illustrate how a well-planned
distribution system supports the marketing plan.
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The Importance of The Importance of Distribution ActivitiesDistribution ActivitiesDistribution as an economic concept
Free Enterprise
Economic UtilityDistribution as a marketing mix element
Locations and Methods
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ASSEMBLING CHANNELS OF ASSEMBLING CHANNELS OF DISTRIBUTIONDISTRIBUTIONGOALSGOALS for Lesson 13.2Identify the differences between
producers and consumers that are addressed by distribution channels.
Describe the differences between direct and indirect channels of distribution.
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The Need for Distribution The Need for Distribution ChannelsChannelsAdj diffs between producers & consumers
Differences in quantity (Thousands produced but how many do you buy?)
Differences in assortment (choice and variety)Differences in location( consumers do not live in
one location)Differences in timing of production and
consumption( Home Depot is open year round but do they sell snow blowers year round??)
Providing marketing functions & Increasing marketing efficiency
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Planning and Managing Planning and Managing Channels of DistributionChannels of DistributionChannel participants
Channel membersDirect channelIndirect channel
Developing and managing a channel system
Applying the marketing concept
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Multiple Channels Multiple Channels of Distributionof Distribution
Builder
National Carpet Retail Chain
Small Home Decorating Store
Independent Carpet Installer
WholesalerCarpet Manufacturer
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WHOLESALINGWHOLESALING
GOALSGOALS for Lesson 13.3Describe the benefits that wholesalers
provide to other members of a channel of distribution and to final consumers.
Explain how the role of wholesalers is changing in an economy where many of their traditional retail customers prefer to deal directly with manufacturers.
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Who Needs Wholesaling?Who Needs Wholesaling?
Wholesale benefitsWholesale activities – buying, selling,
transporting and storingWholesale clubs – Sam’s Costco, BJs
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The Changing Role of The Changing Role of WholesalersWholesalersAccess to marketsSpecialized services – data, storing 24
hour ordering (TECHNOLOGY!)
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RETAILINGRETAILING
GOALSGOALS for Lesson 13.4Define retailing and describe ways to
distinguish various types of retailers.Describe ways that retailing is changing
in response to changes in consumer preferences and the business environment.
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Types of RetailersTypes of Retailers
Product mix Product mix Limited-line stores –
Cake in Lex CenterMixed merchandise
stores – Best BuySuperstores -
Walmart
LocationLocationConvenience storesShopping centers –
Strips, neighborhood centers, Regional
Stand-alone storesNon-store retailing -
Dell
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How Is Retailing How Is Retailing Changing?Changing?Changing types of retailersThe growth of franchisingIncreased use of technology – we
talked a lot about thisThe global marketplace
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PHYSICAL DISTRIBUTION PHYSICAL DISTRIBUTION KEEPS THINGS MOVINGKEEPS THINGS MOVINGGOALSGOALS for Lesson 13.5Describe the various means by which products
are transported within a channel of distribution.Explain the common options for storing and
handling products while they are moving through the distribution channel.
Examine the importance of order processing and inventory control to the overall effectiveness of a physical distribution plan.
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The Importance of The Importance of TransportationTransportationRailroadsTrucksShips and boatsAirplanesPipelinesCombining methods
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Storage and Product Storage and Product HandlingHandlingWarehousesDistribution centersPackaging
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Information ProcessingInformation Processing
Order processingInventory control