#NonstopAirIndiaTrivia Contest

Social Media Campaign

November 25,-December 11, 2015

Air India began service from SFO to Delhi,

India on December 2, 2015.

SFO/Air India Trivia Contest

• Increase awareness of Air

India’s new non-stop

service from SFO to

Delhi, India, their onboard

product, and connecting

route network

• Maximize coverage

through earned, owned,

paid, and shared media

• Build emailing list for Air

India and SFO

Goals:

Social media graphic used on all of SFO’s social media pages

#NonstopAirIndia Summary

• SFO hosted a trivia contest on the SFO Facebook page from November

25-December 11, 2015

• The contest was supported with a home page carousel image on

flysfo.com and a supporting landing page imbedded with an i-frame of the

Facebook contest

• The contest was promoted with a full social media cover image takeover,

supporting messaging on social media channels, and paid targeting on

Facebook

• Air India was the prize sponsor, offering two (2) roundtrip economy tickets

from SFO to DEL on Air India

• Entrants had to answer five trivia questions correctly to be entered into the

contest

• Entrants were given the opportunity to subscribe to the SFO and Air India

newsletters

Digital/Social PromotionThe campaign was supported with:

• Flysfo.com home page carousel slide

• Landing page on Airport Website-

flysfo.com/airindia

• Wi-Fi splash take over

• Special promotional message displayed on

the flysfo.com mobile home page

• Paid advertising on Facebook during

contest period

• Promoted via SFO’s Facebook, Twitter,

Instagram, Google+, and LinkedIn pages

• Wi –Fi Splash Results, 411,714

impressionsWi-Fi splash page

Digital/Social Promotion

Results:

• Flysfo.com

contest

entry

received

4,198 clicks

Digital/Social PromotionExamples of paid Facebook posts

Digital/Social PromotionExamples of Twitter posts

Traditional/In-Terminal PromotionSFO support included:

• press release

• 1,000 promotional postcards that were placed at all

Airport information booths

• In-Terminal banners

• Exposure on SFO’s internal website;

sfoconnect.com

Press ReleasePostcard

Traditional/In-Terminal Promotion Cont.

Baggage claim International Terminal

Airline check in counter

Flysfo.com Overall Home Page

Performance TotalDesktop

• 265,981 sessions

• 201,767 users

• 677,274 page views

• 67.81% new sessions

Mobile and tablet traffic

• 138,250 sessions

• 98,137 users

• 321,319 page views

• 63.08% new sessions

Flysfo.com/airindia Contest page

performance

• 11,905 pageviews

• 9,374 mobile and tablet pageviews

• Avg. time on page 00:04:51

• 4,198 clicks on the contest entry button

Wi-Fi Splash Results- Contest PeriodImpressions during the

#NonstopAirIndia contest

period of November 25

December 11, 2015

• 411,714 impressions

Facebook, Instagram, Twitter Advertising Results

During the paid advertising time period of November 25- December 11, 2015, the

#NonstopAirIndia campaign reached a large amount of people.

• FB (Ganesh Image) 8,863 impressions, 226 engagement, 119 clicks

• FB (First Takeoff Photo) 247,484 impressions, 7,753 engagement, 588 clicks

• FB+IG (First Aircraft) 179,903 impressions, 7,921 engagement, 8,006 clicks

• FB+IG (Ganesh Image) 128,136 impressions, 1,586 engagement, 1,482 clicks

• Twitter Promoted Tweets 89,971 impressions, 485 engagement, 450 clicks

• Twitter Website Card 8,423 impressions, 72 engagement, 70 clicks

Total Social Ads 662,807 impressions, 18,043 engagement, 10,715 clicks

Social Results

• Paid advertising reached 545,217

• SFO Facebook increased total likes by 1776

• SFO Instagram increased about 300 total followers

• SFO Twitter increased 200 total followers during the

contest period of November 25-December 11, 2015

Contest Summary

• The #NonstopAirIndia Trivia Contest increased

awareness of Air India’s new service from SFO to

DEL on December 2, 2015, along with increasing

awareness of Air India’s route network

• 3661 people entered the contest

• 1227 people signed up for SFO’s Newsletter

• 1125 people signed up for Air India’s Newsletter

• Home page carousal on flysfo.com/airindia generated

11,905 impressions