the process of developing, promoting, pricing, and distributing products in order to satisfy...
TRANSCRIPT
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INTRODUCTION TO
SPORTS AND ENTERTAINMENT
MARKETINGMr. Sherpinsky
Business DepartmentCouncil Rock School District
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MARKETING
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
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PRODUCTS
Includes both goods and services
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GOODS
Goods are tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
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SERVICES
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
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SPORTS MARKETING
The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
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PROFESSIONAL TEAMS
Basketball: Philadelphia 76ers Football: Philadelphia Eagles Hockey: Philadelphia Flyers Soccer: Philadelphia Union Lacrosse: Philadelphia Wings Baseball: Philadelphia Phillies
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COLLEGIATE ANDSCHOLASTIC TEAMS
Penn State University Temple University Villanova University Saint Joseph’s University
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VENUES: ARENAS,STADIUMS, COLISEUMS,SPEEDWAYS
Lincoln Financial Field Wells Fargo Center Citizen’s Bank Park Pocono Speedway Kimmel Center Academy of Music
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COMMERCIAL FACILITIES
Penn’s Landing Tower Theatre Keswick Theatre Electric Factory
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HEALTH CLUBS
Gold’s Gym YMCA NAC Curves Retro Fitness
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RECREATION
Aerobics Soccer Basketball Swimming Area Parks
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CAMPS
Tennis Camps Basketball Camps Soccer Camps
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PROFESSIONAL INDIVIDUAL SPORTS
PGA World Tennis Association PBA
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PROFESSIONAL INDIVIDUAL SPORTS
Running Swimming Golf Bowling Snowboarding
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AMATEUR SPORTS
AAU-Amateur Athletic Union
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AGENCIES
MLB-Major League Baseball NBA-National Basketball
Association NFL-National Football League NCAA-National College Athletic
Association
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SPORT SUPPORT SERVICES
NASCAR Winston Cup Racing Wives Auxiliary
Phillies Wives Association
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SPORTING GOODS INDUSTRY
Sports Authority Nike Adidas Dick’s Sporting Goods Sketchers Wilson’s
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SPORTS SPONSORS
Coca-Cola 500 Wachovia Cup Fiesta Bowls Bank of America (Olympics) Red Bull Air Race
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SPORTS MEDIA
ESPN ESPN2 CBS Sports The GOLF Channel NBC Sports CNN Sports
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SPORTS MARKETING
Can you name some areas involved in sports marketing?
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Web Quest: How Many?
Research how many different sports identities there are in this region….
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ENTERTAINMENT MARKETING
Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
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MUSIC INDUSTRY
RCA Atlantic Records Def Jam WMG Warner Music Group Sony Entertainment Group EMI
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MOVIE INDUSTRY
Warner Bros. Disney Actors Guild LucasFilms Universal MGM
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THEME PARKS
Six Flags Dorney Park Knoebels Dutch Wonderland
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RADIO INDUSTRY
FM AM Country Ral Hip-hop Jazz XM/Sirius Satellite Radio
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FILM INDUSTRY
Sundance Film Festival Cannes Film Festival Academy Awards
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TELEVISION INDUSTRY
Dawson’s Creek is filmed in the Wilmington area
QVC- West Chester HSN- Home Shopping Network
(Lancaster, PA)
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DRAMATIC ARTS INDUSTRY
Children’s Theatre Adult’s Theatre Academy of Music Merriam Theatre
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VIDEO GAME INDUSTRY
X-Box Nintendo Sony Sega
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FINE ARTS & SCIENCE INDUSTRY
Smithsonian Museum Ben Franklin Museum Philadelphia Art Museum
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NIGHT CLUB INDUSTRY
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LITERACY INDUSTRY
Library Internet Books
› Barnes and Noble› Amazon
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CASINOS INDUSTRY
Atlantic City Las Vegas Sugarhouse PARC
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HOBBIES/CRAFT INDUSTRY
Car Show Boat Show Model Train Show
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TRENDS IN SPORTS & ENTERTAINMENT
Sports: Naming Rights X-Games Sport Specific
Channels
Entertainment Internet Web
Casts MP4’s DVD’s
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IMPORTANCE OF SPORTS AND ENTERTAINMENT
Generates about $213 to $350 billion in revenue.
Approximately 800 million people viewed the 2002 Super Bowl.
The average attendance per NFL game is 66,000.
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IMPORTANCE OF SPORTS AND ENTERTAINMENT
In 2000, approximately 16,346,710 people watched a NFL game.
The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
The NBA average is about 16,804 attendants.
The average MLB attendance is 20,000,000 per year.
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IMPORTANCE OF SPORTS AND ENTERTAINMENT
Over 35 million people visit Walt Disney World each year.
The Titanic, the movie, grossed almost $1 billion in global ticket sales.
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IMPORTANCE OF SPORTS AND ENTERTAINMENT
Over 195 million American households own a VCR/DVD.
Over 130 million American households use DVR or other digital recording devices.
92% of Americans subscribe to Paid TV Service.
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WEB QUESTUsing the Internet, find the economic
impact on the local economy for the most recent following sports events: › Nascar Coca Cola 600 › Super Bowl › NBA All-Star Game › Chick fil A Peach Bowl › World Series Final Game › The PGA Tour Championship › Stanley Cup Final Game
Please indicate where you found the information (if internet, give URL address)
Articles and information can be found using search engine, "economic impact of."
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Economic Impact
Nascar Coca-Cola 600› $230 million dollars (U.S)› North Carolina Motorsports Association May’s NASCAR Sprint All-Star
Race and Coca-Cola 600 Weeks.
Super Bowl (2010)› $8.87 billion› National Retail Federation, NRF, estimates that $10.1 billion will be
spent on the Super Bowl (2011), that’s up from $8.87 billion in 2010
NBA All-Star Game› $85 million dollars (U.S) LA S & E Commission
(LASEC)› $268.5 million (Dallas News Source-2010)
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Economic Impact
Chic-Fil-A Peach Bowl› $35.8 million dollars (U.S)› The Atlanta Sports Council
World Series Final Game› $24.4 million (2011) Regional St. Louis Gaming commission
› $15.5 Million (2009) New York city’s Economic Development Corp
› $25 million (2009) Philadelphia Sports Congress
PGA Tour Champions (2012)› $193 Million› Source: State of South Carolina
Stanley Cup Finals› $30 million dollars (U.S)› BizJournal.com