what is marketing? – the process of developing, promoting, and distributing products and services...
TRANSCRIPT
![Page 1: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/1.jpg)
![Page 2: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/2.jpg)
What is Marketing? – The process of developing, promoting,
and distributing products and services to satisfy customers’ needs and wants.
![Page 3: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/3.jpg)
Developing – studying customers to determine their wants & needs.
Promotional Activities Educate customers: Free samples of new chips
at Wal-mart Create Interest/Desire: Movie Trailers Make a Sale: Buy one get one free; 10% off
Distributing – Where are items sold? Store, online, phone
![Page 4: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/4.jpg)
Self-Sufficient –People did not rely on others to meet their needs.
Bartering –Exchanging products or services
Specialization of Labor- Do what your good at and focus on that.
Money System Central Markets – Place where people
could buy and sell products.
![Page 5: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/5.jpg)
Development of Marketing Marketing was not always a primary concern of
businesses due to: Lack of technology Lack of transportation)
Advanced Technology + Improved Transportation =
Competition What do we have to do to get people to buy from
us???? Implement the Marketing Concept
![Page 6: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/6.jpg)
Focusing on the needs of customers during the development and promotion of a product.
![Page 7: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/7.jpg)
Target Market – A specific group of consumers that an organization selects as the focus of its marketing mix.
![Page 8: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/8.jpg)
• Transfer of something, tangible or intangible, between two or more parties.
![Page 9: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/9.jpg)
Product Price Place Promotion
![Page 10: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/10.jpg)
Products that a professional sports franchise markets: Team – players, name, Experience – buying a ticket, going to game Merchandise – featuring team logo, colors,
name Food, beverages Sponsorships
![Page 11: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/11.jpg)
How does a team “place” the products they offer? Advertising with newspapers, TV, radio Merchandise in retail locations, games and
online
![Page 12: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/12.jpg)
What role price play in Marketing: Pricing plans for radio and TV broadcasters to
broadcast games Ticket pricing plan Merchandise
![Page 13: What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants](https://reader035.vdocument.in/reader035/viewer/2022062802/56649ea85503460f94babccc/html5/thumbnails/13.jpg)
How is a product promoted: Advertising in newspaper, TV, radio Sponsoring events at the arena/stadium Participating in events (All-star games, Super
Bowl) Internet Press Releases