1

The rising popularity of social media Web 2.0 technologies is changing the way messages about products and brands are delivered and received

Most Tweeters are from the United States, seconded by Japan

Japan users of Twitter will grow from 5 million users that was announced in February of this year to a goal of 10 million users by the end of the year

The way we choose to use technology to market the brand can significantly increase consumer reception of our new product.

Technology

http://gulati.info/2009/01/statistics-web-2/http://windmillnetworking.com/2010/04/07/twitter-in-japan-update-2010-statistics-video-and-duck-mouth/#axzz0lkluGIbb

Japan is an Internet giant. The country has 96 million Internet users—the second- most in Asia behind China—for a penetration rate of 71.4%. By 2012 the country will have close to 100 million users, for a penetration rate of over 75%.

3

Gulati, A. (2009, January 19). Statistics of Web 2.0. Message posted to http://gulati.info/2009/01/statistics-web-2/

Internet World Stats. (2010). Internet Usage Statistics. Retrieved from http://www.internetworldstats.com/stats.htm#links

Schaffer, N. (April, 2010). Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth? Retrieved from http://windmillnetworking.com/2010/04/07/twitter- in-japan- update-2010-statistics-video-and-duck-mouth/#axzz010nM0qrO

Reference List