yachtingmedia.com | tuttobarche.it … · “ to broadcast the yachting industry voice all around...

TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRYACHTINGMEDIA.COM | TUTTOBARCHE.IT

THEINTERNATIONALYACHTINGMEDIA.COM

“ To broadcast the yachting industry voice all around the world ”

The only broadcasting system that covers every channel.

Every customer news is broadcasted throughout every channel, all around the world.

GEOGRAPHICAL COVERAGE

MORE THAN 200 COUNTRIES REACHED

WEB MAGAZINE

PAPER MAGAZINEMULTIMEDIA MAGAZINE

DIGITAL NEWSSTANDS

PILOT BOOKSOCIAL

CHANNEL LANGUAGES

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APP

910.000 views for week

A TRULY INTERNATIONAL BROADCASTING MEDIA SYSTEM

The International Yachting Media Digest is a unique quar ter ly masterpiece, where elegance meets luxury in an amazing way to por tray the beauty of yachts.

The copies, numbered and signed, are published into a l imited edition, pr inted on a very high level paper, with no adver tising inter ference.

The whole space therefore goes to ar ticles and, above all, to images, which return the most impor tant yachts’ character istics with extreme visual force.

The extensive use of double-page images fur ther raises the publication’s quality level, which thus becomes an ar t book, a collector’s jewel that you’d love to exhibit in your personal l ibrary.

THE INTERNATIONAL YACHTING MEDIA DIGEST

YACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FR

The International Yachting Media Digest is a digital quar ter ly magazine that summarizes and enhances the most impor tant values of the multimedia world, overcoming the need for pr inted paper.

The magazine can be browsed online, downloaded on any electronic plat form and is available on the most impor tant vir tual newsstands in the world.

The International Yachting Media Digest of fers a unique interactive experience, where every reader is lead through an extraordinary journey made of hyper textual features, animated photos, sound ef fects and breathtaking videos.

Emotion, innovation and technology here are the key watchwords.

THE INTERNATIONAL YACHTING MEDIA DIGEST MULTIMEDIA EDITION

90.000 UNIQUE READERS


Tut toBarche App is free and available on the major app stores. it ’s designed to br ing us even closer to our readers who, in a native mode, can read the magazine, consult the latest news and draw on the huge informations’ archive that character izes our media system.

Through the easy App’s menu, it is possible to access the Tut toBarche contents, browse the issues of The International Yachting Media Digest and watch our videos archive.

Alongside simplicity, what makes Tut toBarche App stand out is also its great speed, which allows for very fast uploads: the ar ticles, conver ted into the native language, do not even consume the “giga” of your subscriptions, keeping extremely high the images’ quality anyway.

TUTTOBARCHE APP


Our online Magazine ar ticles, translated into Italian, English, French and Spanish, are writ ten and published throughout the world within 24 hours and, at the same time, the editor ial staf f also broadcasts them through our social media channels.

In fact, our network covers multiple social communication channels, such as Facebook, where we’re present with a page for each language, Twit ter, LinkedIn and Instagram, where we communicate almost exclusively in English. As for video content, we’ve opened a Vimeo channel, where our readers can view and download our contents in HD quality.

SOCIAL MEDIA CHANNELS


The International Yachting Media Magazine is an online boating daily newspaper and it ’s the hear t of our international por tal. With a very high google indexing factor, this section is preferred by the boat owners who like to keep up to date on all the news in the nautical world, as it of fers a concrete and timely response to the need of a demanding public.

The Magazine, which today is the most widely read one in the world, is the vir tual place where information is collected, so as the technical data sheets and previews, the sea tests of both boats and products and it also represent the par t dedicated to nautical didactics and spor t news.

Thanks to a simple and elegant graphic inter face and due to the practical search but ton, users are free to restr ict the f ield to only those ar ticles concerning the thematic areas they prefer, for a more relaxing and a best quality navigation.

WEB MAGAZINE


The Por ts and Anchorages section of the web por tal houses our Pilot Book, which is the largest in Europe and is also the only one to show por ts and anchorages on the same car tography. Thanks to this up-to-date and reliable tool, navigation and journey planning are decidedly easier.

Numerous types of research can be carr ied out: by selecting the geographical area of interest, choosing the por ts by name, by navigation area or by consulting the last entr ies.

The option to draw an entire area directly on the map is also very useful.

The sheets can be pr inted or saved in pdf format on both tablets and smar tphones.

In the version displayed by mobile phones or tablets it ’s also possible to call directly the por ts by touching the reference number of the por t you’re interested in.

INTERNATIONAL PILOT BOOK


A SUCCESS CASE HISTORYThe International Yachting Media is a multimedia publishing product born in 2014 from the entrepreneurial creativity of Luca D’Ambrosio, awarded for digital innovation in 2011 by the then President of the Italian Republic Giorgio Napolitano.

z

Launch ofBOATS

ON SALESECTION

NOVEMBER 2014

15,000 facebook likes

JANUARY 2015


APRIL 2016


DECEMBER 2015


JUNE 2017

300,000views a week

MORE THAN

200 countries reached

MAY 8 2014

ON LINE

Over

100,000 views a week

OCTOBER 2014Launch ofON-LINE

PILOT BOOK

DECEMBER 2014

LAUNCHOF ENGLISH

EDITION

JUNE 2015

500,000views a weekOCTOBER 2015

680,000views a weekDECEMBER 2016

LAUNCHOF SPANISH

EDITION

SEPTEMBER 2015

LAUNCH OF PAPER MAGAZINE

DECEMBER 2018

LAUNCHOF FRENCH

EDITION

LAUNCHOF MOBILE

APPDECEMBER 2017

JULY 2019


AUDIENCE SEGMENTATION

Boat Owners

Boating Passionate

Business Operator

Captain & Crews

Male

Female

over 55

35-44

25-34

18-24

4%6%

11%

79%17.5%

82.5%

45-54

2.5%9.8%

18.3%

28.79%

40.61%

Europe

Americas

Asia

Oceania - Africa

1.1%5.2%

40.3%

53.4%

Organic Search

Social

Direct

12.9%

32.3%

54.8%

Returning Visitor

New Visitor

32.7%

67.3%


FOR THE FIRST TIME, A CROSS-THEMATIC PORTAL ABOUT BOATING


THE PORTAL IS A REFERENCE POINT FOR ALL BOATOWNERS

Contacts multiply and daily time on site gets longer

30.000 registered users

910.000 views for week

50 SOCIALPOST AT WEEK

170.000 FACEBOOK LIKES

34% BOUNCE RATE

10 MIN DAILY TIME ON SITE

50 NEW CONTENTS FOR WEEK

204 COUNTRIES REACHED

68,479 GLOBAL RANK

2,867 RANK IN ITALY


OUR PRODUCTS

ADVERTISING

COVERSSPLASH PAGESDISPLAY ADSBANNERSADVERTORIALSDEMWEB AND SOCIAL COMPAINGNS

CONTENT CREATION

VIDEO PRODUCTIONPHOTO SHOOTINGCONTENT WRITINGSOCIAL CONTENT CREATION

DIGITAL - WEB AGENCY

WEB SITE, CREATIVE AND TECHNICAL PRODUCTION SOCIAL MEDIA MANAGEMENTSEOSEM

Our media approach is unique reality in the publishing panorama. The innovative and fully digital strategy, together with the internazionalization, are the key to our success around the world.

LUCA D’AMBROSIO EDITOR IN CHIEF


OUR BEST ADVERTISING IS THE SATISFACTION OF OUR CUSTOMERS

Via Mecenate 84/30 Milan ( I taly ) - [email protected]


yachtingmedia.com | tuttobarche.it … · “ to broadcast the yachting industry voice all around...

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