© vgroup case study — fox & rose luxury clothing retailer fashioning a new ecommerce brand
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© VGROUP CASE STUDY
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Fox & RoseLuxury Clothing Retailer
Fashioning a new ecommerce brand
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© VGROUP CASE STUDY
Fox & RoseLuxury Online Clothing Retailer
Beautiful. Elegant. Seductive. Fox & Rose’s ethos
reflects its collections: luxury lingerie hand-selected
from the best British designers. But as a start-up in
the competitive world of online retail, the company
had to stand up and stand out immediately.
We created a beguiling brand that exuded heritage as
well as luxury. The ecommerce website is a pleasure to
view and use. The identity runs exquisitely across
packaging and stationery. The results can be seen in
press coverage, customer praise and growing sales.
BRAND POSITIONING
LOGO & VISUAL IDENTITY
PACKAGING
PRINT MANAGEMENT
ECOMMERCE WEBSITE DESIGN
PHOTOGRAPHY & ART DIRECTION
VIDEO ART DIRECTION
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© VGROUP CASE STUDY
Fox & RoseLogo design
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Fox & RoseStationery
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Fox & RosePackaging
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Fox & RosePackaging_
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Fox & RoseWebsite design
Visit website >
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© VGROUP CASE STUDY
Fox & RoseWebsite design
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© VGROUP CASE STUDY
Fox & RoseWebsite design
The website has been created to include some
rather powerful functions. To make product
finding easier and more interesting, users can
shop by item, size, designer or even by
personality (Fox – playful, teasing, spirited,
seductive or Rose – elegant, beautiful, delicate,
intriguing.)
As lingerie can be quite difficult to display we
decided the most effective way to show the
product off would be to photograph the items
in a number of ways. The items were first shot
on a light box to highlight the detail of the
pieces. We then captured video footage of the
model walking as well as static shots of the
model from different angles, enabling the user
to see the product and materials to full effect.
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Fox & RoseWebsite design
The site is supported with an informative
blog and member's club which really
highlights the passion Fox and Rose have
for fashion-led lingerie. A Designer
Spotlight section also provides further
information on each designer, the
collections and why they had been picked
for inclusion, emphasising exclusivity.
The Fox and Rose website offers a one page
checkout, with dynamic sections, allowing
you to amend and check details easily
without back and forward buttons or loss of
information
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© VGROUP CASE STUDY
Fox & RoseLuxury Online Clothing Retailer
From the outset VGROUP took the care to carefully
understand the concept behind Fox & Rose and the brand
values and experience we wanted to create. After several
exploratory meetings they quickly came up with a solution
which aligned with our vision for the brand. They developed
it further in all aspects from print to web and packaging.
Design of the website was professional, quick and
considered. The end result is both an extremely attractive
and usable intuitive ecommerce site. I believe the quality of
VGROUP's work has been a key contributor to the success of
Fox & Rose thus far.
Alexandra MiroDirectorFox & Rose