AL-AZHAR FASHION DESIGNINGAL-AZHARFASHION.YOLASITE.COM AL-AZHAR FASHIONING DESIGNING AND TAILORINGFASHIONING YOUR SPIRIT

COURCE IT FOR MANAGER NAME : SANA AZHAR

ID NO : 6740 (MBA MORNING)

CORCE FACILITATOR: FARHAN MEHBOOB

DATE:

CONTENTS:OBJECTIVE OF OUR BUISNESS

INTRODUCTION

PROCESS OF OUR BUISNESS

Marketing Strategy: printed, televised, verbal, URL

PROPOSED FACILITY

VARITIES OF DRESSES

Future planning

SERVICES

OBJECTIVE: The objective of our site is to come up with the business ideas to enhance our critical and creative thinking and learn professional skills to do business in the market. By making this site one can understand the market condition and get able to survive in the market with the business. Mission Statement & Core Values  “Our aim is to maximize value for all our stakeholder by

attaining a leading position in our business area and by building a flexible and dynamic organization to cater to

the evolving needs of our customers.”

INTRODUCTION: Al Azhar fashion gives online shopping for Designers collection of

different styles. Where customers can have their desire goods at very normal rates.

Al Azha’r fashion designer including the operations of apparel designing, manufacturing, selling and marketing. The study has been designed to capture the dynamics of the Al Azha’r fashion designer industry, with its many components and possible strategic opportunities.

The following core values are a guiding principle in how we operate: 1. Responsibility & Integrity

2. Learning & Continuous Improvement3. Teamwork & Collective Effort4. Fairness & Transparency5. Customer Satisfaction

PROCESS OF OUR BUISNESS: Planning Leading Organizing Controlling

And with the passage of time if we need any more employees for marketing purpose, we will surely recommend males.

For administrative work we will provide equal opportunity for males and females to serve our company as best as they can.

MARKETING STRATEGY: PRINTED, TELEVISED, VERBAL, URL The marketing of Al Azha’r fashion designer follows the conventional marketing pattern

which is dependent on selection of venue of the outlet/s and the product mix (designs and -sizes), as well as the promotional strategy. Furthermore, the Al Azha’r fashion designer owner has to marketing techniques like:

  Usage of print media i.e. printing of posters and pamphlets as well as displaying it and

distributing it at proper places.   Advertisement in print media i.e. newspapers and fashion magazines, etc.   This production also includes additional suits that will be prepared on

orders/outsourcing/CMT Cutting, Manufacturing and Trimming per month in order to utilize the maximum capacity

of the stitching unit.   Usage of electronic media i.e. projection of the Al Azha’r fashion designer in fashion

programs, advertisement on television, and provision of dresses to various television plays and films.

Event arrangement like fashion shows and photo-shoots. Usage of e-commerce i.e. launching of website and advertising on web. We advertise through AL- Azharfashion.yolasite.com

MARKETING STRATEGY: PRINTED, TELEVISED, VERBAL, URL Moreover, in order to keep abreast with the

emerging trends and client tastes, surveys regarding customer satisfaction/needs should be a regular feature of this project.

As this project of Al Azha’r fashion desiner deals in designer women wear, therefore the product mix will comprise of different styles of the female dresses in different sizes. Whereas, the styles will be Shalwar Kameez, Q-lots, Pajama Kameez, Frocks, Kurta, Peshwaz,Party dresses, Casual Dresses and other prevalent dresses based on the market trends.

PROPOSED FACILITIES

Facilities that we are providing in our business to customers are satisfied with our field work. That is we will take orders from our buyers and fulfill it by getting that material from producers in Dubai. We also will provide them the material by earning through less commission charging.

We will deal in: According to the customer needs: Best design Excellent fabrics Money back guarantee 

WE PROVIDED DIFFERENT TYPES OF COLLECTION:

LAWN COLLECTION EMBROIDED SUITES COLLECTION

WEDING DRESSES COLLECTION PARTY WEAR COLLECTON

 

VERITY OF DRESSES LAWN DRESSES EMBROIDED DRESSES DESIGNER DRESSES PRINTED DRESSES WEDING DRESSES ( PAKISTANI OR UAE) PARTY WEAR

STAFF TRAINING AND DEVELOPMENT  Training for employment is very important. In a modern economy like our own, the

nature of work is constantly changing. New technologies mean that new work skills are constantly required. To succeed in business or in a career, people will need to be very flexible about where they work and how they work, and to constantly change the range of skills they use at work.

  We will get basic marketing training that how to deal with customers and how to

convince them according to the business and create market reputation of the company to enhance the business.

  But right now we are only 3 persons who are thinking to initiate this project and will

include only 2 more persons as our partners so we do not need any training till when we start to facilitate big companies.

  We trained our designer and coworker through: Workshops Seminars Training sessions Scholarships

SUPPLIERS: Some of our suppliers include:  SANA SAMIA ASIM JOFA EGO MARIA B AREEBA’S PORTIA FABRICS KARMA AMIR ADNAN GUL AHMED HSY STUDIO HUSSAIN INDUSTRIES AL KARAM

OUR PLANNING: Al Azha’r fashion designer including the operations of apparel designing,

manufacturing, selling and marketing. The study has been designed to capture the dynamics of the Al Azha’r fashion designer industry, with its many components and possible strategic opportunities in present and future.

1.2 Opportunity Rational

Clothing is a beautiful visual demonstration of the social and emotional needs ofpeople wearing it. It also portrays in a clearly understood visual manner, what peopleof different cultures and styles want socially. Fashion, through times, has gonethrough so many rapid changes and bizarre extremes that it has examples of nearlyevery kind of clothing function.However, in a Al Azha’r fashion designer business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of the people.The range of Pakistani dresses is remarkably wide, according to the vast cultures,geographical differences, purchasing capacities, influence of the western culture, andbewildering diversities of the ethnic groups. One has, therefore, to sift and isolate,and then relate and bring together, the ideas for creating various designs, which canfit in the context of the fashion in vogue and the culture in practice..

 

In reference to Pakistan, the Al Azha’r fashion designer business is quite in vogue but has yet to be formalized. The market of this enterprise is quite scattered and unorganized. Thereare a few major players in Al Azha’r fashion designer business and these entrepreneurs have

also taken an initiative based on their experience in the field of fashion design. However, there is a massive potential in this field, if one has the ability to design and market his/her products through introducing innovative designs both in stitching aswell as the fabric sector.

Furthermore, there is massive export potential in this sector, as the demand ofPakistani dresses, especially in countries like UAE, USA, and UK, is massive due toa high number of Pakistani expertise who have settled in these countries. TheAl Azha’r fashion designer business can also be expanded into a more profitable venture by providing stitching facilities to other Al Azha’r fashion designers, it have a facility of stitching unit in Dubai

In future new technologies introduce so it will help to create better opportunities in future.

1. Maintenance Cycle Monthly or semi-annually printing of brochures and business cards. Replacing the depreciated furniture or equipment in the office as per requirement. And to attract customers we need to change our office display setup time to time.

SERVICES:•QUICK DELIVERY

•EASY ONLINE SHOPPING

•LOW PRICES

•VARIETY OF DRESSES

•INSTALLENT FACILITY TO REGULAR CUSTOMER

THANK YOU!