Head of Fundraising and MarketingLocation – Central Gloucester, covering whole County, with opportunities for home working.

Salary - £29 - £35,000 p.a (Pay review pending) plus pension and other benefits.Hours – 37 per week, part time considered

With a new and ambitious strategic direction Age UK Gloucestershire now need a dynamic and creative Head of Fundraising and Marketing to raise our profile and secure income for our charitable cause to make Gloucestershire the best County in the UK in which to grow older.

Working closely with the Chief Executive you will help us craft ways of telling our ambitious story about making ours an engaged, responsive and positive community in which to grow older. You’ll have a range of ideas and strategies for leveraging this message to generate income from local people and businesses to fund our charitable activity.

This is a fantastic opportunity for someone who shares our ambition and who has the experience and skills to bring to an organisation that has yet to fully explore the possibilities for fundraising in our community.

Applicants must have:

Heaps of experience in delivering successful fundraising and marketing campaigns Excellent communication skills to build positive relationships at all levels A passion and drive to make a significant impact in a newly created role Full UK Driving Licence and access to a vehicle for work purposes.

Job DescriptionJob Title Head of Fundraising and Marketing

Reports to

Manages

Chief Executive

Communications Officer (0.5 FTE)

Salary &

Hours

£29- £35,000 pa (pay review pending) plus pension, flexible working and other benefits. 37 hours per week (1FTE) , part time considered

Purpose of the role

Age UK Gloucestershire has an ambitious vision to make Gloucestershire the best county in which to grow older. Our view is that achieving this will not be ‘services for older people’ but creating an engaged, responsive community for older people to live in and contribute to. Delivering on this requires mobilising our local community to understand and support our aspirations.

This new post is pivotal as we seek to raise our profile significantly and to generate essential income from community fundraising to support our vision.

The Head of Fundraising and Marketing will lead our activity in communicating with the public and local businesses about our message and aspirations, and leveraging income from a range of sources to fund our charitable activities.

The postholder will be a senior member of the team, responsible for developing

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our fundraising and marketing strategy and then coordinating the delivery of the plans to achieve agreed targets.

Main Duties Devise a fundraising and marketing strategy and delivery plan (building on existing work that has been done already)

Implement a range of activity to raise our profile and generate income. Recruit, induct and develop a pool of volunteers and ambassadors able

to promote AUKG effectively across the county. Recruit, cultivate and steward a high level advocacy group to support key

fundraising activities. Develop fundraising tools that make it easy for local people to generate

funds for the charity Lead in ensuring that AUKG has a strong, positive and professional

presence on-line and on social media. Devise and maintain accurate systems, including developing a supporter

database to ensure efficient donor management, and for recording applications and funds raised across the different income streams.

Monitor, evaluate and report on the effectiveness of different activities and use this to inform future plans.

Be a full and active member of the management team, identifying and advising on fundraising and marketing opportunities but also contributing to the wider work of the charity.

Ensure our fundraising and communications activity is compliant with GDPR and all other relevant regulations.

Prepare and present reports for the Board of Trustees on fundraising and marketing activity.

Impact Expected

Our managers are responsible for making a tangible difference through their work. The Head of Fundraising & Marketing will make an impact:

For older people by: Offering older people positive experiences and opportunities for personal

development as volunteers and supporters with AUKG. Helping us to portray positive messages about ageing Securing income that funds core charitable activity for older people

across the county

For Age UK Gloucestershire, which will be evident in: Highly effective and consistent communications across mediums about

our vision and our work. Increasing the number of individuals and businesses who are aware of,

understand and support our work. Support to colleagues so all staff can contribute to fundraising activity

and income generation.

On our financial sustainability, which will include: Generating unrestricted income to agreed targets Developing relationships with individuals and businesses that lead to

repeat donations to aid in our forecasting of future income

Person Specification

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Specification Essential Requirements Desirable Requirements

Relevant experience / work-based knowledge and qualifications:

Demonstrable experience in fundraising / marketing with a proven track record of successDealing with senior-level contacts both internally and externallyConsiderable experience and understanding of key ingredients of success for Community Fundraising and at least two of the following aspects of the fundraising mix: Corporate; Events; Major Gifts; Regular Giving; Legacies; In Aid Of fundraising

Educated to degree level or equivalentRelevant professional qualification accredited by the Institute of Fundraising

Experience of working in the Charity sector

Relevant knowledge/skills:

Ability to contribute to the organisation at a strategic levelAbility to engage with and influence senior stakeholdersConfident in building and maintaining positive relationships with financial supporters ensuring fulfilment of requirements including grant claims and publicityUnderstanding of various fundraising techniques and a genuine desire to innovateFull range of impressive communication skills, including use of online platforms. Experience of devising and managing events.Target driven and delivery focused with ability to deliver to deadlines.Highly numerate and adept at constructing budgets and forecastsStrong networking, relationship building and diplomacy skills.Ability to work with volunteers.Articulate with persuasive and engaging verbal communication skillsExcellent written communication skills Analytical skills and ability to use judgement to make decisions independentlyGood knowledge of Outlook, Word, PowerPoint and Excel

Understanding of the needs of older people, carers in their local communities

Knowledge of the communities of Gloucestershire and existing network of useful contacts.

Personal attributes:

Ability to motivate and inspire othersExcellent interpersonal skills Strong commitment to our vision, values and ethosWell organised and professional approachResilient and persistent, comfortable with change Ability to work on own initiative

Willingness to adapt and learn new skills

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Other

Willingness to work occasional evenings and weekends. Fulfil other appropriate level accountabilities from time to time as defined by the CEO.

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