what is business intelligence (bi)? bi compared to “traditional” data presentation using bi...
TRANSCRIPT
Inform Decisions Using BI
Dr. Jennifer Kingsley GreenAssociate Vice President for
Enrollment Management & Student Success
Overview
What is Business Intelligence (BI)? BI compared to “traditional” data
presentation Using BI effectively Examples of Business Questions
Answered with BI
What is BI? BI = Business Intelligence
› Umbrella term for applications used to Data mining Analyze raw data Reporting Forecasting
Improve decision making – Strategic › Immediate access to important data› Broad analytic ability
Wide range of access to defined data High level and detailed
› Coupling of multiple data sources in one view› Comparison data› Easy to view and navigate› Predictive views
http://www.cio.com/article/40296/Business_Intelligence_Definition_and_Solutions
BI v Traditional Data Presentation
Dashboards – Think of your car› Immediate access to current
information› Dynamic› On demand
Traditional Data Presentation - Think Excel/PowerPoint› Old information› Static› Pre-Defined
BI v Traditional Data PresentationExample
20120
500
1000
1500
2000
EnglishHistoryHumanities
Old Information
20120
50
100
150
Accounting
Business Admin-istration
Economics
Immediate Access
Same Chart
Different Chart
BI v Traditional Data PresentationExample
2012
BusinessScienceEducation
Dynamic based on selectionsStatic - Pre-defined
BI v Traditional Data PresentationExample – User Defined
2009
2010
2011
2012
0500
100015002000
BusinessSciencesEducation
On demand – end user defined
Pre-Defined – manual intervention
Using BI Effectively
Who will be using BI?› What questions do you want/need to answer?
What data is needed – now and anticipated future needs?› Where is the data located?› What is the integrity of your data?› Operational, trending, etc.
What level of access to data is needed?› Aggregate› Detailed
What end user defined parameters can be used?› Economies of scale – 1 report services multiple users› Customized – unique needs
Examples of Business Questions Answered with BI Strategic Reporting
› Progress towards goals› Combining multiple data sources› Executive level reporting› Projecting› Dashboards
Operational Reporting› Daily› Week-to-Week› Trending› Audit Reporting
State, National, etc. Reporting
*Please note: Applications are still being accepted, and admission decisions are still being made for Fall 2012 and Spring 2013.
Strategic ReportingProgress Towards Goals
Strategic ReportingProgress Towards Goals
Strategic ReportingProgress Toward Goals
Strategic ReportingCombining Multiple Data Sources
Strategic ReportingCombining Multiple Data Sources
Strategic ReportingExecutive Level
Strategic ReportingExecutive Level
Strategic ReportingProjecting
Strategic/Operational ReportingDashboards – Daily
Operational ReportingDaily
Operational ReportingDaily
Operational ReportingDaily
Operational ReportingDaily
Operational ReportingDaily
Operational ReportingDaily
Operational ReportingDaily - External
Operational ReportingWeek –To-Week
Operational ReportingWeek-To-Week
Operational ReportingWeek-To-Week
Operational ReportingTrending
Operational ReportingTrending
Operational ReportingTrending
Operational ReportingAudit
Operational ReportingAudit
Operational ReportingNational (& Daily)
Selected Academic Year
Selected Academic Term
Operational ReportingNational
Summary
Focus on end user needs
Imperfect data isn’t a show stopper, it’s an education.
Develop time = End user frustration
Creativeness can be great, yet occasionally cumbersome
Questions?