© zerofootprint 2005 © zerofootprint 2007 top 100 employers credit risk and capital management how...

© zerofootprint 2005© Zerofootprint 2007Top 100 Employers

Credit Risk and Capital Management

How to save energy reduce greenhouse gas

boost your profits

improve your brand

and engage your employees!

Ron Dembo March, 2007


Imagine……if you knew the exact environmental footprint of each employee and their family…


Imagine……how you could then engage employees around environmental issues

(reduction of their footprint)


Imagine how you could…

• offer incentive programs that would be win win win

• target reduction of corporate footprint

• reduce costs

• involve employees

• attract motivated employees…


Imagine…What an impact you’d have:

• on your firm

• on the communities around you

• on the world


A Big FirmOne of our clients has 255,000 employees who touch millions of people

….imagine we knew, in the aggregate, what activities they could engage in that would have the biggest positive impact on the environment


What you might see (UK)…

• Over 76% of employees drive more than 10 KM to work

• Over 65% of employees own homes heated with oil

• Over 47% of employees fly at least 5 times a year

• Most employees would buy organic if it was cheaper


Basic Idea1. What you can’t measure you can’t manage

2. Offer a web based tool for collecting ecological footprint information

3. Incentivize employees to adopt the tool


Here’s how you could make this happen…Give every employee a footprint calculator, give one to each of their kids above first grade .…tailor it to each location (cultural sensitivity)

Now collect data on each branch, country etc. (anonymously) showing their collective ecological profile



Over 40% of total North American energy consumption and GHG can be attributed to

operating buildings! heat light cooling hot water

Another 8% to the materials used

Source: MazriaSUV’s = 3%


Imagine a collective impact of a 10% savings in energyEmployees that reduce their energy footprint by 10% get special rewards (competitions etc.) I.E. footprint employee of the month,

….enable social networking around environmental footprint by employees…


Imagine how this could all be funded by savingsJust look to Ray Anderson’s experience at Interface


Imagine how this would be received by your employeesIt is clear that environmental issues are high on the agenda of your employees’ concerns.

Efforts you make to engage them on this issue will likely be highly regarded



540 attendees

With 1,000,000 employees

can save 5,000,000 tonnes CO2

equals $50,000,000 per year!


Now here is an outrageous idea….


What if we were to aggregate the footprint of each company here?


What if we were to measure the footprint of each Canadian city?



Time for a

Challenge…



The goal is to beat

zero footprintwe will help you measure it!



To learn more to:

Zerofootprint.netZerofootprintInitiatives


The Financial Institution of the Future

The [email protected]

www.zerofootprint.net

© zerofootprint 2005 © zerofootprint 2007 top 100 employers credit risk and capital management how...

Documents

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energy employees

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motivated employees

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