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Credit Risk and Capital Management
How to save energy reduce greenhouse gas
boost your profits
improve your brand
and engage your employees!
Ron Dembo March, 2007
© zerofootprint 2005© Zerofootprint 2007Top 100 Employers
Imagine……if you knew the exact environmental footprint of each employee and their family…
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Imagine……how you could then engage employees around environmental issues
(reduction of their footprint)
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Imagine how you could…
• offer incentive programs that would be win win win
• target reduction of corporate footprint
• reduce costs
• involve employees
• attract motivated employees…
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Imagine…What an impact you’d have:
• on your firm
• on the communities around you
• on the world
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A Big FirmOne of our clients has 255,000 employees who touch millions of people
….imagine we knew, in the aggregate, what activities they could engage in that would have the biggest positive impact on the environment
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What you might see (UK)…
• Over 76% of employees drive more than 10 KM to work
• Over 65% of employees own homes heated with oil
• Over 47% of employees fly at least 5 times a year
• Most employees would buy organic if it was cheaper
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Basic Idea1. What you can’t measure you can’t manage
2. Offer a web based tool for collecting ecological footprint information
3. Incentivize employees to adopt the tool
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Here’s how you could make this happen…Give every employee a footprint calculator, give one to each of their kids above first grade .…tailor it to each location (cultural sensitivity)
Now collect data on each branch, country etc. (anonymously) showing their collective ecological profile
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Credit Risk and Capital Management
Over 40% of total North American energy consumption and GHG can be attributed to
operating buildings! heat light cooling hot water
Another 8% to the materials used
Source: MazriaSUV’s = 3%
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Imagine a collective impact of a 10% savings in energyEmployees that reduce their energy footprint by 10% get special rewards (competitions etc.) I.E. footprint employee of the month,
….enable social networking around environmental footprint by employees…
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Imagine how this could all be funded by savingsJust look to Ray Anderson’s experience at Interface
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Imagine how this would be received by your employeesIt is clear that environmental issues are high on the agenda of your employees’ concerns.
Efforts you make to engage them on this issue will likely be highly regarded
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Credit Risk and Capital Management
540 attendees
With 1,000,000 employees
can save 5,000,000 tonnes CO2
equals $50,000,000 per year!
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What if we were to aggregate the footprint of each company here?
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What if we were to measure the footprint of each Canadian city?
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Credit Risk and Capital Management
Time for a
Challenge…
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Credit Risk and Capital Management
The goal is to beat
zero footprintwe will help you measure it!
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Credit Risk and Capital Management
To learn more to:
Zerofootprint.netZerofootprintInitiatives
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The Financial Institution of the Future
www.zerofootprint.net