ContentWavemaker

Radar unleashes the power of social media and customer data to provide insights and intelligence for businesses.

W H A T I S R A D A R

R A D A R S E R V I C E S – H O W T O M A K E M A R K E T I N G S T R O N G E R

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002Brand

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Wavemaker

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Pinpoint how your business is performing

according real consumer insights

Recommendation of a series of activities to

achieve market growth

Develop content(films, videos, infotainment) for

your brand to stand out

Create a repertoire of solutions to stimulate desired consumer

behavior/response

A L L D R I V E N B Y D A T A

While our core competency is in social data, another of our key strengths is our ability to blend social data with other sources to gain deeper insights.

The largest available database of consumer behavior. For example, consumers may not talk about more private things openly but they will search for it. This is a strong indicator of interest and intent.

SearchHow consumers interact with branded websites, apps, Facebook pages etc. For example, consumers may not talk about price because it makes them look cheap but they will click on that discount button.

Owned Digital AnalyticsTraditional research techniques reveal the implicit opinions and beliefs of consumers which complements the explicit voice of social conversations.

Focus Groups & PanelsPurchase behavior is the ultimate measure and indicator. Looking at transactions in isolation only informs the outcome. Blending it with other data can inform intention and preferences.

Transactional

I N D E P E N D E N T O R H O L I S T I C

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ContentWavemaker

EngagementSolutions

ContentWavemaker

Content Wavemaker enables brands to create compelling and engaging content through the discovery of socially-driven trends. By tapping into the power of social media, brands can uncover breaking news, analyze and verify sources, create multichannel content, publish directly to managed platforms, and measure the results.

ContentWavemaker

process

Discover Analyze Create Publish MeasureMonitor the social media to discover news from the noise.

Dig deep and uncover trends, sources, details, and the truth behind the news.

Create ready to go content from news stories and infographics to videos and radio segments.

Publish directly through managed platforms.

Publish directly through managed platforms.

Services Services Services Services ServicesSocial Media Monitoring News / Source Verification Copy / Editorial Writing Managed Web CMS Analytics Tracking

Online Polls / Surveys Quantitative Analysis Art Direction Managed Social (FB, Twitter) Measurement Reporting

Qualitative Analysis Video Production Managed EDMs Search Engine Optimization

Audio Production Engagement Planning Content Optimization

Tools Tools Tools Tools ToolsRadian6 SPSS (Statistical Modeling) Tableau (Data Visualization) CMS (Web) Google Analytics

Brandtology Social Express Never.no (TV) Facebook Analytics

Hootsuite (Social)

Outputs Outputs Story Angles Outputs OutputRelevant Conversation Data Story Angles Production Scripts Published Content Measurement Reports

Trending Topics & Conversations Production Scripts Quantitative Insights Engagement Calendar Measurement Dashboards

Quantitative Insights Qualitative Insights Engagement  Best Practies Recommendations

Qualitative Insights Story Angles

Price Price Price Price PriceStarting from US$3,000/month Starting from US$5,000/month Starting from US$8,000/month Starting from US$5,000/month Starting from US$3,000/month

003Content

Wavemaker

ContentWavemaker T H I N K L I K E P U B L I S H E R S

ContentWavemaker +

How Radar helps a TV station develop social news content

“Since day one, VoicesTODAY has been a showcase for views posted on the social media, Radar enabled us to take an even greater leap towards incorporating social opinions and sentiment more systematically into our analysis of issues. Radar’s ability to analyse data, uncover trends, and produce visually stunning and creative infographics within the constraints of our weekly production cycle is simply amazing.”

Yvonne Lim Executive Producer, VoicesTodayMediaCorp

Client IssueMediaCorp wanted to enhance its VoicesTODAY program by demonstrating they had their “finger on the pulse” of what is currently culturally topical and to use that insight to create engaging content.

ApproachFast weekly turnaround of social story angles and TV and web content generation based on social insight analysis and consumer surveys.

Live Social Dashboard

Newspaper Column

Data Input

Live Poll

Social Insights

Video of Expert Opinion

Custom Made Infographics

for TV & Web

CONTENT OUTPUTS

Season 3, Episode 1A ban on drinking in public?

Season 3, Episode 2Is xenophobia a growing problem?

Season 3, Episode 3Higher fares - but better service?

Season 3, Episode 3Higher fares - but better service?

Season 3, Episode 5Can we do even more for our pioneers?

Season 3, Episode 6Singapore at 50: Does our past matter?

Season 3, Episode 7Do higher cigarette taxes work?

Season 3, Episode 9Drought and haze: Is this the future?

CONTENT OUTPUTS

Discuss Topic for Upcoming Show

Scrape Social Media for Conversations

Analyze Conversations for Trends & Themes Develop Infographics Go Live on TV

and WebSummary in Newspaper

Producer will share the topic for the next show from a news point of view. We provide an angle from a social media point of view.

Using tools such as Radian6, we scrape the social media for conversations based on keywords.

All conversations are sampled and analysed quantitatively and qualitatively to identify key trends and themes.

The data that tells the stories are then created into infographics that are TV and Web ready.

Infographics are used on live TV and on the Website.

The poll results and a summary of the discussion is published in the TODAY paper on Saturday.

Friday Monday Tuesday Wednesday Thursday Friday

PROCESS

Due to the nature of the weekly show, the process needed to fit a perfect schedule and immediately repeat.

The Social Newsroom integrates directly into an existing newsroom process ensuring journalistic integrity with no disruption to existing business processes.

I N T E G R A T I O N W I T H T H E T R A D I T I O N A L N E W S R O O M

Skills to Transfer Example Programme

Social media listening & tools 3 day attachment to The Social Newsroom Team

Data journalism & research methodology 2 day attachment to The Social Newsroom Team

Project management & creative development 2 day attachment to Project Management & Creative Team

The Social Newsroom is completely transferable for organizations than want to bring the expertise in-house. We provide hands-on transfer of all processes, skillsets, and best practices. Upon successful transfer, DDB can provide ongoing consultation and and creative support.

K N O W L E D G E T R A N S F E R

Since day one, VoicesTODAY has been a showcase for views posted on the social media, Radar enabled us to take an even greater leap towards incorporating social opinions and sentiment more systematically into our analysis of issues. Radar’s ability to analyse data, uncover trends, and produce visually stunning and creative infographics within the constraints of our weekly production cycle is simply amazing.

Yvonne LimExecutive Producer, VoicesToday

MediaCorp

RESULTS

Radar delivered over 252,000 page views and generated over S$230,000 worth of earned media and PR value.

+ContentWavemaker

Client IssueBrandtology wanted to raise the awareness and profile of its social media monitoring service

Radar ApproachTo showcase its prowess in a dramatic way.We leveraged the the Singapore General Elections (GE) 2011. We leveraged Brandtology’s real-time social sentiment data to present the world with Singapore’s “national emotional barometer”

Radar helping NEA to manage Dengue outbreak

+ContentWavemaker

Client IssueIn the midst of an unprecedented dengue epidemic, NEA faced the challenge of engaging Singaporeans to put up their own prevention efforts. With a 360 campaign in place focusing on the 5-step ‘mozzie wipeout’, NEA needed real-time insights on public perceptions and campaign performance for regular communications development.

Radar ApproachWeekly consumer insight reports with recommendations to optimize communications and activities “in situ” e.g. community management posts, house visits, FB app.

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S O L U T I O N S U M M A R Y

001Campaign Navigator

002Brand

Deep Dive

003Content

Wavemaker

004EngagementSolutions

Key targets: DDB clients, for regular reporting or for single use e.g. planning an upcoming campaign. Prospects, for pitches and new business opps

Key targets: Best for pitches and clients with demanding competitive challenges at brand, product and customer experience levels.

Key targets: Ideal for TV, print and online news broadcasters. Clients who need high volume of online content.

Key targets: Clients who need break through digital engagement solutions

Team

Carlos PalaciosRegional Strategy Director

Benjamin KoeConsulting Director

Yang YangConsulting Manager

Cheryl OngDigital Strategist

Alexis CheongStrategy Planner