01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/ces 2007...woman v.o.: what if our new...

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SONY / CES 2007 “Lives Transformed” 9/20/06 PIC: a remote control car goes past a pair of feet. Camera booms up… WOMAN V.O.: BUT WHAT IF THERE WAS A WAY … WE COULD CHANGE IT? PIC: A YOUNG WOMAN lying on the grass in a blissfully perfect, tree-lined park comes into focus, while a beautiful Mozart piece (performed by an unseen JOSHUA BELL) is heard in the background. (or other male Sony artists) PIC: She receives a Yahoo! Messenger chat message on her MYLO… It reads: R U BABYSITTING THEM AGAIN? THAT BITES. PIC: Babysitter texting. PIC: revealing a real-life scene in which a teenage BABYSITTER sits on the edge of a couch in the middle of a minimalist family room. Three triplet BOYS drive their remote control cars around her feet. PIC: The Babysitter reaches over and presses the play button on the BDP-S1 (BLU-RAY PLAYER) remote. WOMAN V.O.: WHAT IF WE COULD STEP OUTSIDE OF OURSELVES AND OUR EVERYDAY LIFE… PIC: A scene from SPIDER-MAN 2 plays on the 52” BRAVIA that stands formidably in front of her. PIC: Close-up of message on MYLO. 01 04 07 02 05 08 03 06 09 PIC: The woman turns her head toward us and speaks… A breeze begins to blow, a few leaves begin to fall… WOMAN: REALITY. WE EACH HAVE TO DEAL WITH OUR OWN.

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Page 1: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: a remote control car goes past a pair of feet. Camera

booms up…

WOMAN V.O.: BUT WHAT IF THERE WAS A WAY … WE

COULD CHANGE IT?

PIC: A YOUNG WOMAN lying on the grass in a blissfully

perfect, tree-lined park comes into focus, while a beautiful Mozart

piece (performed by an unseen JOSHUA BELL) is heard in the

background. (or other male Sony artists)

PIC: She receives a Yahoo! Messenger chat message on her

MYLO… It reads: R U BABYSITTING THEM AGAIN? THAT

BITES.

PIC: Babysitter texting.PIC: revealing a real-life scene in which a teenage BABYSITTER

sits on the edge of a couch in the middle of a minimalist family

room. Three triplet BOYS drive their remote control cars around

her feet.

PIC: The Babysitter reaches over and presses the play button on

the BDP-S1 (BLU-RAY PLAYER) remote.

WOMAN V.O.: WHAT IF WE COULD STEP OUTSIDE OF

OURSELVES AND OUR EVERYDAY LIFE…

PIC: A scene from SPIDER-MAN 2 plays on the 52” BRAVIA

that stands formidably in front of her.

PIC: Close-up of message on MYLO.

01

04

07

02

05

08

03

06

09

PIC: The woman turns her head toward us and speaks… A breeze begins to

blow, a few leaves begin to fall…

WOMAN: REALITY. WE EACH HAVE TO DEAL WITH OUR OWN.

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SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: Girl stands and enters frame of SPIDER-MAN 2. (We

replace the footage of the African-American actress in the scene

and comp our girl over her)

WOMAN V.O.: HEAR…. OR TOUCH?

PIC: Suddenly, SPIDEY swings overhead…PIC: a car hurdles toward the camera. SPIDER-MAN stops the

car mid-air.

WOMAN V.O.: …AND ENTER PLACES WE NORMALLY

CANNOT SEE…

PIC: cut to: A Miami Fire Station lounge area where several La-Z-

Boy recliners face a way-cool SONY HD HOME THEATER

SYSTEM set up on which a scene from RESISTANCE: FALL

OF MAN is playing.

PIC: causing her (and others) to look up in amazement, shouting:

“Go, Spidey, go!”

PIC: we reveal that he is playing online with a FELLOW

GAMER/FIREFIGHTER in Chicago…

WOMAN V.O.: …AND YET FELT MORE CONNECTED TO

EVERYONE ELSE.

PIC: wearing a PS3 HEADSET and deep into playing

RESISTANCE: FALL OF MAN...

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PIC: Seated in one of the recliners is a MIAMI FIREMAN all by

himself (aside from a sleeping Dalmatian)…

WOMAN V.O.: WHAT IF WE WERE NO LONGER

CONNECTED TO SPACE AND TIME…

16

PIC: SPIDER-MAN swings away from camera.

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Page 3: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: with the fireman physically struggling to shake the Chimera loose.

WOMAN V.O.: …IN A PLACE THAT CONSTANTLY

CHALLENGED YOU.

PIC: The other player opens fire on the Chimera. (Gameplay

footage)

PIC: We intercut the fireman's hands shaking the PS3's multi-

axis motion sensing CONTROLLER...

PIC: “No prob, I got your back.”

PIC: The Miami firefighter says, “Thanks, bro” into his headset

as his Chicago teammate responds...

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25

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PIC: Suddenly, the Miami Fireman is transported inside the

game. In a darkened room lit only by a flashlight, the fireman is

grabbed by a giant Chimera (based on gameplay footage we've

received).

20

PIC: going by camera. We boom up and pan with Jeep as it

drives by and goes down road.

WOMAN V.O.: WHAT IF WE COULD…

PIC: Close-up on wheel of Jeep…

26 27

PIC: fade to the two Firemen playing, they actually appear to be

sitting right next to each other (though they are still over 1000 miles

apart). They talk through their headsets and even help each other out.

Our Chicago fireman says: “Yo! You got a Chimera coming up fast on

your right flank.”

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Page 4: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: the girl puts her eye up to the ALPHA's eye piece.PIC: the dad wears a nice/old Minolta SLR and totes a camera

bag. His daughter has the new ALPHA DSLR. As they sit on a

concrete bench behind a fence above the “faux-ice” penguin

exhibit...

PIC: Her father spots something in the distance, then elbows her

as she presses the shutter-button.

PIC: We see that the shot she took is clear (thanks to Super

SteadyShot).

PIC: We see the penguin’s go into focus.

32

34

33

35 36

PIC: Fade to both of them now at the zoo...

31

PIC: Cut to a FATHER and pre-teen DAUGHTER driving in a

vintage Jeep…

WOMAN V.O.: SET OUR OWN PATHS…

PIC: then points to their destination: The Zoo.

WOMAN V.O.: …TO A DESTINATION WITHOUT

BARRIERS?

PIC: she looks to their NAV-U that is plugged into the cigarette

lighter...

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SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: they both have been transported into a tropical beach setting - the

penguins’ natural habitat in South Africa. The penguins waddle around on

the sandy beach, the ocean waves breaking behind them on a warm,

sunny day.

WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US …

PIC: Scene continues as elevator door closes on BRUCE WILLIS

and HALLE BERRY. We comp a young 20-something ATTORNEY

who arrives just as the elevator doors are closing. He's dressed

smartly in suit and tie with Sony ear buds in his ears.

PIC: Awestruck, she pulls her eye away from the viewfinder

finding...

PIC: and heads toward a stairwell.

WOMAN V.O.: … TO ACHIEVE MORE THAN WE EVER

HAD BEFORE.

PIC: Realizing there's no other elevator coming, he presses play on

his SONY ERICSSON W710 (sports/active lifestyle phone). An

energetic, percussive track begins as he exits frame...

40

44

41

4543

PIC: Cut to HALLE BERRY walking towards elevator from a scene in

PERFECT STRANGER.

42

PIC: she changes out. PIC: We see that the girl's P.O.V. is now much more close-up,

and the penguins are now by sand and water.

PIC: Her father points to the distance, then reaches into his bag

and hands her a long (older Minolta) zoom lens that...

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Page 6: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: a HUSBAND and WIFE in a cramped, trendy shoe store,

where the wife is picking out shoes. A salesperson walks toward

her (arms filled with boxes).

WOMAN V.O.: WHENEVER WE WANTED.

PIC: Camera pulls back revealing the husband sitting among

shopping bags in a lone club chair.

WOMAN V.O.: WE WOULDN'T JUST BE A PART OF THE

WORLD…

PIC: in the middle of a clearing in a rainforest. Our attorney

steadfastly climbs the steps, the music inspiring him on. The sun

flares from behind the pyramid, transporting us to…

PIC: to reveal the husband now in a Captain's Chair on a beautiful

yacht as he continues to type in his trade.

PIC: He flips open his VAIO UX (taking advantage of the built in

wi-fi) to day trade as we fade the background…

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PIC: Gradually the modern stairs begin to transition to the steps

of a Mayan pryamid…

WOMAN V.O.: WHERE WE COULD BE ANYWHERE WE

WANTED TO…

49

PIC: then powers up the staircase, step after step, breathing

rhythmically like he's doing a workout.

PIC: looks at his stats (accelerometer) on screen showing his

speed and number of steps.

PIC: He glances down at the phone...

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SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: Now in tight on the PSP game, we begin to realize that as

her button pressing is moving the planet around LOCO ROCO…PIC: the world around her starts to tilt as well.

PIC: bringing a smile to her face.

PIC: A pencil rolls down a desk...

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6361 62

PIC: Enough of that. She composes herself...

WOMAN V.O.: …WE COULD BECOME THE WORLD

ITSELF…

PIC: then starts up LOCO ROCO on her PSP. The upbeat and

infectious theme song contrasts the previous song…

58 59

PIC: Cut to a young female EXECUTIVE ASSISTANT sitting in

a cubicle as she gets misty-eyed listening to CHRISTINA

AGUILERA's “Without You” on her PSP.

PIC: Close-up of PSP screen.

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PIC: and scrolls thru the menus...

Page 8: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: KEVIN and LINDSEY look in awe while SUZANNE rolls her

eyes in disbelief.

PIC: We pull back to reveal NICK PERSONS (ICE CUBE) from

ARE WE DONE YET standing proudly beside his BRAVIA.

WOMAN V.O.: ...THAT IS ONLY POSSIBLE…

PIC: From the show RUNAWAY, DONNIE WAHLBERG uses

the VAIO UX device.

WOMAN V.O.: WHERE INNOVATIVE TECHNOLOGY…

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PIC: We continue pulling back and begin to notice that all the walls in

the house have been stripped down to wood beams. You can see all

the way through to the outside. Plus, there's plaster, drywall, and

tools everywhere. (This description is based on scene 59 from the

March 2nd draft of the script).

WOMAN V.O.: …THROUGH SONY.

The screen goes black except for a speck of dust. PIC: We cut to a hand wiping a speck of dust off a BRAVIA

screen.

WOMAN V.O.: IT IS A WORLD…

67 68

PIC: a coffee mug slides in front of a confused co-worker... PIC: a mail cart wheels down the row of cubicles, out of control. PIC: Cut to a shot of the city skyline being turned upside-down.

WOMAN V.O.: …AND TURN IT ALL UPSIDE-DOWN.

6664 65

Footage of RUNAWAY

Page 9: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: We cut to a shot of DENIS LEARY from an existing

episode of RESCUE ME. He makes a comment like, “Hey,

guys, back to work.”

PIC: The father and daughter interact with the penguins surrounding

them. A few penguins even look closely into the lens of the ALPHA

DSLR.

WOMAN V.O.: AND BY ALLOWING US TO CREATE…

PIC: The two firefighter/gamers (now dressed as soldiers in

RESISTANCE), see an approaching Chimera, then exchange a

cool NOD and knock fists.

WOMAN V.O.: …TO TAKE RISKS…

PIC: Cut possibly to scene from “SURF’S UP” of penguins

surfing.

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PIC: We zoom in full screen to reveal our ATTORNEY at the

Mayan Temple peak looking out on a beautiful view of the

rainforest.

PIC: The (blushing) babysitter takes the place of Mary Jane

(KIRSTEN DUNST) and kisses an upside-down SPIDER-MAN (or

substitute a scene from SPIDER-MAN 3).

WOMAN V.O.: BY INSPIRING US …

76 77

PIC: Footage of CASINO ROYALE, where James Bond uses his

K800 CYBERSHOT PHONE.

WOMAN V.O.: …AND IMAGINATIVE CREATIVITY COME

TOGETHER…

PIC: HALLE BERRY appears with a SONY VAIO from

PERFECT STRANGER.

WOMAN V.O.: LIKE NOWHERE ELSE.

PIC: Cut to reverse angle of HALLE BERRY in a PERFECT

STRANGER scene - on the screen is our YOUNG ATTORNEY now

standing atop the Mayan Temple.

WOMAN V.O.: IT IS A WORLD THAT ENCOURAGES US TO

SEE FURTHER THAN EVER…

7573 74

Footage of

CASINO ROYALE

Footage of

Halle Berry on laptop

from PERFECT STRANGER

SURF’S UP

Penguin footage

Page 10: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: We pull back from our beautiful park and see that the

serene scene has been playing out on our heroine's SONY

SERENA clamshell phone.

PIC: She sits on a concrete bus bench under a shelter, back

from her Neo-Reality. We can still hear JOSHUA BELL playing

through her phone.

PIC: We pull out to reveal JOSHUA BELL (or other Sony artist)

playing violin seated on a wooden chair with a music stand nearby.

He's been serenading her neo-reality all this time. Suddenly our blissful

surrounding is interrupted by a rough, New York accented VOICE:

OLDER WOMAN (OS): "You gettin' on or what?"

PIC: She pulls an ear bud out and walks toward the bus…

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PIC: to reveal our heroine… PIC: ...once again on camera…

85 86

PIC: We comp our daytrader into the Ferrari scene from

PURSUIT OF HAPPYNESS. Our daytrader parks his Ferrari.

WOMAN V.O.: …ANY REALITY WE CAN DREAM OF.

PIC: WILL SMITH asks our daytrader: “I 've got two questions

for you. What do you do and how do you do it?” Our daytrader

just smiles back.

82 83

PIC: Cut to: crane down from the tree tops swaying in the

breeze...

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SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: the bus drives off, joining the rest of the world. We FADE

OUT and FADE IN on…

PIC: SONY

94 95

PIC: The older woman/bus driver looks to her…

BUS DRIVER: "Hey lady … I can't wait forever."PIC: She steps aboard.

91 92

PIC: As she makes her way down the center aisle toward a seat,

we recognize various people as the SONY users from the earlier

scenes…

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Page 12: 01 02 03 - toybox.comtoybox.com/basecamp/toyboxclient/ces2007/CES 2007...WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US É PIC: Scene continues as elevator door closes on BRUCE WILLIS

SONY / CES 2007 “Lives Transformed” 9/20/06

PIC: We pull back from our beautiful park and see that the

serene scene has been playing out on our heroine's SONY

SERENA clamshell phone.

PIC: We pull out to reveal JOHN MAYER (or other Sony artist)

playing guitar nearby. He's been serenading her neo-reality all this

time. Suddenly our blissful surrounding is interrupted by a rough,

New York accented VOICE: OLDER WOMAN (OS): "You gettin'

on or what?"

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