table 01 | a C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

spee

d up

wo

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| 22-

24th

may

201

2by Gabriele ColomboBenedetta Signaroldi

AGEING ON WIKIPEDIA | Mapping relationships between articleshow many relationships between issues and categories? − The map visualizes each wikipedia page related to ageing as a donut piechart. A line separates the left part of the piechart, which indicates the categories of pages that cite the article, from the right part, which indicates the categories of pages that are linked by the named page. The color of the central circle reflects the article category.

senescence and free radicals

mental and neuro disorders

longevity

life extension

death

biological disorders

aging as a science

age and related topics

incominglinks

page title

outgoinglinks

ageing

retirement

retirement home

biodemography

biodemography of human longevity

late life mortalitydeceleration

gompertz law

mandatory retirement age

ageing disambiguation

reliability theory of ageing

and longevityreliability theory of aging

and longevity compensation law of

mortality

maximum life span

life expectancy

longevity

biological immortality

denham harman

aubrey de greyroy walford

americanaging association

sierra sciences

centenarian

incomplete longevity claims

extreme longevity tracking

longevity claims

longevity myths

gerontology research group

supercentenarian

oldest people

jeanne calment

martha graham supercentenarian

john evans supercentenarian

john painter supercentenarian

guinness world record

thomas peters supercentenarian

charlotte hughes supercentenarian

old age

ageing of europe

aging

sirtuin

hayflick limit

hayflick limit

negligible senescence

dna damage theory of agingevolution

of ageing

natural selection

antagonistic pleiotropy hypothesis

regeneration biology

plant senescence

network theory of aging

immunosenescence

programmed cell death

free radical theory

free radical theory

free radical theory of aging

dna repair

death

michael ristow

spirituality

aging movement control

apoptosis

cell cycletelomerase

workingmemory

semanticmemory

memory

memory and ageing

transientglobal amnesia

mentalhealth

qualityof life stress

biological

ageing brain

homeostasis

oxidative stress

immune system

reproductive cell cycle theory

alzheimer's disease

alzheimer

neuro-degenerative

disease

movementdisorder

cerebrovasculardisease

poliomyelitis dementia

insomnia

stroke

parkinson'sdisease

osteoporosis

andropausemenopause

hormonediabetesmellitus

hypertension

diabetes

diabetes mellitus type 2

progeriawerner

syndrome

cancer

autopsy

atherosclerosis

heart disease

cardiovascular disease

mortality rate

senescence

telomere

biomarkers of aging

population ageing

biogerontology

gerontology

geriatrics national institute on aging

immortality

life extension

american academy of

anti aging medicine

methuselahmouse prize

strategies for engineerednegligible senescence

indefinite lifespan

anti aging

leonard hayflick

alliance for aging research

immortality institute

methuselahfoundation

american cryonics society

index of life extension

sandy shaw

saul kent

william h andrews biologist

physical exercise

stem cell treatments

cryonics

sens foundation

ending aging

durk pearson

resveratrol

free radical theory

antioxidant

michael d westcryonics society

immortalist society

cryonics institutelife extension foundation kriorus

suspended animation

alcor life extension foundation the first immortal

disengagement theory

activity theory agingcontinuity theory aging

free radicals

free radical

parkinson

by Gabriele ColomboBenedetta Signaroldi

table 01 | b C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

AGEING ON WIKIPEDIA | Mapping relationships between articleshow many relationships between issues and categories? − The map visualizes each wikipedia page related to ageing as double barcharts. A line separates the left part of the chart, which indicates the categories of pages that cite the article, from the right part, which indicates the categories of pages that are linked by the named page. The underline of the name reflects the article category.

physical exercise

alcor life extension foundation

michael d west

sandy shaw

durk pearsonsaul kentwilliam h andrews biologist

suspended animation

index of life extension related topics

ending aging

the first immortal

sens foundation

life extension foundation

kriorus

immortalist society

parkinson

memory and ageing

memory

semantic memoryworking memory

transient global amnesia

movement disorderneurodegenerative disease

alzheimer

cerebrovascular diseasepoliomyelitis

parkinson's disease

dementia

alzheimer's disease

insomnia

mental health

quality of life

stress biological

ageing brain

aging movement control

spirituality

homeostasis

osteoporosis

andropause

menopause

hormone

stroke

reproductive cell cycle theory

immune system

diabetes

hypertension

diabetes mellitus

diabetes mellitus type

heart disease

cardiovascular disease

progeria

werner syndrome

free radical

oxidative stress

atherosclerosis

autopsy

free radicals

cancer

apoptosis

cell cycle

dna repair

mortality rate

telomerase

death

free radical theory

free radical theory

free radical theory of aging

michael ristow

hayflick limit

hayflick limitprogrammed cell death

evolution of ageing

immuno senescence

regeneration biology

network theory of aging

antagonistic pleiotropy hypothesis

plant senescencence

reliability theory of aging and longevity

natural selection

reliability theory of ageing and longevity

negligible senescence

dna damage theory of aging

aging

sirtuin

ageing

compensation law of mortality

ageing disambiguation

late life mortality deceleration

gompertz law

mandatory retirement age

biodemography of human longevity

biodemography

retirement home

retirement

continuity theory aging

activity theory aging

disengagement theory

ageing of europe

old age

biological immortality

biomarkers of aging

population ageing

maximum life span

john painter supercentenarian

john evans supercentenarian

charlotte hughes supercentenarian

martha graham supercentenarian

thomas peters supercentenarian

guinness world records

centenarian

supercentenarian

jeanne calment

oldest people

longevity myths

incomplete longevity claims

senescence

longevity claims

extreme longevity tracking

gerontology research group

immortality

longevity

gerontology

life expectancy

biogerontology

national institute on aging

telomere

geriatrics

free radical theory anti aging

resveratrol

life extension

antioxidant strategies for engineered negligible senescence

leonard hayflickindefinite lifespan

methuselah mouse prize allia for aging research

american aging associationdenham harman

methuselah foundation

american academy of anti aging medicine

immortality institute

aubrey de grey

roy walford

sierra scies

stem cell treatments

cryonics

cryonics institute

american cryonics society

cryonics society

senescence and free radicals

mental and neuro disorders

longevity

life extension

death

biological disorders

aging as a science

age and related topics

page title

incominglinks

outgoinglinks

by Gabriele ColomboBenedetta Signaroldi

spee

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| 22-

24th

may

201

2

table 01 | c C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

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no –

IE

info

@de

nsit

ydes

ign.

org

T +

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2 23

99 7

808

BIOLOGICAL DISORDERS

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biologicaldisorders

Aging as a Science

Age and related topics

LIFE EXTENSION

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biological disorders

Aging as a Science

Age and related topics

LONGEVITY

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biological disorders

Aging as a Science

Age and related topics

MENTAL AND NEURO DISORDERS

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biologicaldisorders

Aging as a Science

Age and related topics

SENESCENCE

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biological disorders

Aging as a Science

Age and related topics

DEATH

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biological disorders

Aging as a Science

Age and related topics

AGE AND RELATED

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biologicaldisorders

Aging as a Science

Age and related topics

AGING AS A SCIENCE

Senescence and Free radicals

Mental and Neuro disorders

Longevity

Life extension

Death

Biologicaldisorders

Aging as a Science

Age and related topics

AGEING ON WIKIPEDIA | Mapping relationships between articleshow are categories linked? − The visualization brings out how the pages belonging to the same category are connected to the others

spee

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| 22-

24th

may

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2

table 02 | a C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordsare the different types of queries overlapping?− The visualization shows the distribution of a series of queries on Google AdWords classified in categories (attitudes, environment, etc.). The x axis represents the level of competition, that is how many websites can be reached with the same queries; whereas the y axis shows how many times the same query is performed by users.

ATTITUDES

BUILT ENVIRONMENT

CARERS & CARING

FUNDING

GOVERNMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

table 02 | bC

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordsare the different types of queries overlapping? − The visualization shows the distribution of a series of queries on Google AdWords classified in categories (attitudes, environment, etc.). The x axis represents the level of competition, that is how many websites can be reached with the same queries; whereas the y axis shows how many times the same query is performed by users.

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

table 02 | c C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

exclusion

independence

isolationloneliness

relationship

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

rsh

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| 22-

24th

may

201

2

table 02 | d C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

driving

road safety

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

table 02 | e C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

carers

family

funeral

home care

older person acute care

patient

wellbeing

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

table 02 | f C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

fund

money

social care

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

table 02 | f C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

baby boomerselder abuse

empowerment

graceful ageing

local communitysupport

transition

volunteer activity volunteering

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

rsh

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| 22-

24th

may

201

2

table 02 | g C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

care system

chronic pain in seniors in old age

dementia

depression

disability

forgetfulness

health carehealthy

and active

hearing aids

hip fractures incontinence

life expectancy

long term illness

longer lives

making a will

mental health

nutrition

physical activity

quality of life

sensory impairment

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

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| 22-

24th

may

201

2

table 02 | hC

opyr

ight

© 2

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- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

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2 23

99 7

808

by Stefano AgabioFederica Bardelli

care housing

intermediate care

residential aged care facilities

retirement housing

retirement village

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

rsh

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| 22-

24th

may

201

2

table 02 | i C

opyr

ight

© 2

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- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Stefano AgabioFederica Bardelli

income

life insurance

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

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| 22-

24th

may

201

2

table 02 | l C

opyr

ight

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2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

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2 23

99 7

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by Stefano AgabioFederica Bardelli

ageing academics

career

entrepreneur

life planning

pension

retirement

retirementoptions

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

spee

d up

wo

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| 22-

24th

may

201

2

table 02 | m C

opyr

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- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

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808

by Stefano AgabioFederica Bardelli

smartphone apps

user friendly

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

= query type position

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of wordshow singular queries distribute? − The visualization shows the distribution of the single keywords related to each type of query. The x axis represents the level of competition, that is how many websites are related to the same keywords; whereas the y axis shows how many times the same keywords are searched by users.

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2

table 02 | n C

opyr

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006

- 201

2 D

ensi

tyD

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n D

esig

n R

esea

rch

Lab

| Pol

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nico

di M

ilano

Via

Dur

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info

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99 7

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by Stefano AgabioFederica Bardelli

adult social carecare about care home

about elderly peoplecarers assistant jobs

abuse elderly

abuse neglectadult social work

aged care

advice carecare people

carers adultscarers advice

social care

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of words

spee

d up

wo

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op

| 22-

24th

may

201

2

table 02 | o C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

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nsit

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T +

39 0

2 23

99 7

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by Stefano AgabioFederica Bardelli

social care

ATTITUDES

BUILT ENVIRNOMENT

CARERS & CARING

FUNDING

GOVERMENT POLICES

HEALTH

HOUSING

PERSONAL FINANCES

RETIREMENT

TECHNOLOGY

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

AGEING ADVERTISING | Placing a market of words

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

table 02 | p C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

ando

10, 2

0158

Mila

no –

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info

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nsit

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org

T +

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2 23

99 7

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by Stefano AgabioFederica Bardelli

ADWORDS AGEING SCATTERPLOT / SUGGESTED KEYWORDS POSITIONING [BOZZA]

attitudes

built envirnoment

carers&caring

funding

goverment polices

health

housing

isolation loneliness

AGEING ADVERTISING | Placing a market of words

table 02 | qC

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

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Dur

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10, 2

0158

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no –

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ydes

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T +

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99 7

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eed

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ors

ho

p | 2

2-24

th m

ay 2

012

by Stefano AgabioFederica Bardelli

exclusion

ATTITUDE

BUILTENVIRONMENT

CARERS& CARING

FUNDING

GOVERNMENTPOLICES

HEALTH

HOUSING

PERSONALFINANCES

RETIREMENT

TECHNOLOGY

independence isolation loneliness relationship

driving road safety

carers family funeral home care older personacute care

patient wellbeing

fund money social care

baby boomers elder abuse empowerment gracefulageing

localcommunity

support transition volunteeractivity volunteering

care system chronic painin seniors in old age

dementia depression disability forgetfulness health care healthyand active

hearing aids hip fractures

incontinence life expectancy long termillness

longer lives making a will mental health nutrition physical activity qualityof life

sensoryimpairment

care housing inter2iate care residentialagedcare facilities

retirementhousing

retirementvillage

income life insurance

ageing academics career entrepreneur life planning pension retirement retirementoptions

smartphone apps user friendly

which are the trends in a market of words?

CATEGORY

query

concurrence

sear

ch ra

nge

number of keywords

table 02 | r C

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ight

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006

- 201

2 D

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tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

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10, 2

0158

Mila

no –

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info

@de

nsit

ydes

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org

T +

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2 23

99 7

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may

201

2by Stefano AgabioFederica Bardelli

AGEING ADVERTISING | Placing a market of wordshow are keywords related to each other? − The visualization explores the relationship of the different keywords between each other and their presence within the matrix competition/search

work

home

care

jobs

social

search

find

community

service

elderly

nursing

services

health

senior

help

retirement

employmentdementia

rent

carers

life

housing

depression

mental

insurance

private

apartments

houses

state

home

care

search

finddisability

elderly

nursing

people

health

senior

help

abuse

retirement

support

dementia

carers

housing

depression

mental

insurance

problems

nutrition

hearing

work

home

care

jobs

social

search

find

community

disability

pension

service

elderly

nursing

people

services

health

senior

help

abuse

retirement

residential

supportcarers

life

housing

depression

mental

insurance

problems

eating

private

nutrition

will

houses

state

signs

road

home

care

disability

service

elderly

nursing

people

services

senior

help

retirement

employment

rent

carers

depression

private

houses

work

home

care

social

community

service

elderly

nursing

people

services

health

senior

help

abuse

support

dementia

carers

lifedepression

mental

insurance

private

apartments

work

home

care

search

findpension

elderly

people

health abuse

retirement

residential

carers

life

housing

depression

mental

eating

willsigns

home

searchdisability

mental

state

work

home

care

jobs

social

disability

elderly

services

health

senior

help

abuse

support

dementia

nutrition

signs

home

community

pension

elderly

services

help

abuse

employment

carers

lifedepression state

LOW

LOW

MEDIUM

COMPETITION (SUPPLY)

MED

IUM

SEA

RC

H (D

EM

AN

D)

HIGH

HIG

H

spee

d up

wo

rsh

op

| 22-

24th

may

201

2

table 03 | a C

opyr

ight

© 2

006

- 201

2 D

ensi

tyD

esig

n D

esig

n R

esea

rch

Lab

| Pol

itec

nico

di M

ilano

Via

Dur

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10, 2

0158

Mila

no –

IE

info

@de

nsit

ydes

ign.

org

T +

39 0

2 23

99 7

808

by Carlo De GaetanoFrancesco FaggianoGiulia De Amicis

dementia.dh.gov.uk

ilcuk.org.uk

twitter.com

nhs.uk

active-ageing-2012.eu

gulbenkian.org.uk

communitycatalysts.co.uk

mentalhealth.org.uk

wrvs.org.uk

communitycare.co.uk

healthyageing.eu

ageactionalliance.org

magicme.co.uk

ipa-online.org

thereader.org.uk

cohousing.org.uk

nhsconfed.org

housingcare.org

twitter.com

independentage.org.uk

dementiauk.org

alzheimers.org.uk

alzheimersresearchuk.orgdementiaaction.org.uk

bmj.com

iagg.info

research.helptheaged.org.uk

britishgerontology.org

helpage.org

blog.aarp.org

caringforourfuture.dh.gov.uk

contact-the-elderly.org.uk

eac.org.uk

go4life.niapublications.org

benefitscheckup.org

share-project.org

dignityincare.org.uk

health.nih.gov

inpea.net

aoa.gov

alz.co.uk

iog.wayne.eduagingmeta.psc.isr.umich.edu

aarpinternational.org

gerontology.syr.edu

natcen.ac.uk

thinklocalactpersonal.org.uk

hnrca.tufts.edu

gu.org

biomedgerontology.oxfordjournals.orgbsra.org.uk

aging.unc.edu

carersuk.org

iagg.cmc-uct.co.za

issa.int

nytimes.com

dwp.gov.uk

youngfoundation.org

aro.gov.au

agedcareassociation.com.au

alzheimers.org.au

nationalseniors.com.au

agewellcampaign.com.au

australianageingagenda.com.au

agedcarecomplaints.govspace.gov.au

aag.asn.au

sharedlivesplus.invisionzone.com

betterlife.jrf.org.uk

jrf.org.uk

equalityhumanrights.com

ifa2010.org

owch.org.uk

cpa.org.uk

campaigntoendloneliness.org.uk

u3a.org.uk

wellcome.ac.uk

kingsfund.org.uk

kcl.ac.uk

ageukblog.org.uk

pssru.ac.uk

rcn.org.uk

blog.ilcuk.org.uk

asaging.org

demos.co.uk

dh.gov.uk

audit-commission.gov.uk

nesta.org.uk

bjf.org.uk

nia.nih.gov

independentage.org

aarp.org

hrsonline.isr.umich.edu

counselandcare.org.uk

social.un.org

geron.org

agedcareaustralia.gov.au

firststopcareadvice.org.uk

aag.asn.au

health.gov.au

rsm.ac.uk

ifa-fiv.org

nice.org.uk

iahsa.net

eng.makehope.org

growingolder.group.shef.ac.uk

newdynamics.group.shef.ac.uk

share-dev.mpisoc.mpg.de

oasis.haifa.ac.il

kcl.ac.uk

futurage.group.shef.ac.uk

gulbenkian.org.uk

nu�eldtrust.org.uk

sharedlivesplus.org.uk

helsinkidesignlab.org

encore.org

nu�eldtrust.org.uk

bgs.org.uk

grandparentsplus longevity.ilcjapan.org

designcouncil.info

csv-rsvp.org.uk

ageing.ox.ac.uk

seniorsforliving.com

camden.gov.uk

opforum.org.uk

greypride.org.uk

over50goen90

bsra.org.uk

cardi.ie

socialinnovationexchange.org

greaterlondonforum.org

philips-thecenter.org

ucl.ac.uk

phpc.cam.ac.uk

healthyaging.ku.dk

ippr.org llu.edu

cisco.commayores-nt.uji.es

judithtaylor.blogspot.fr

foreveronthecatwalkoflife.blogspot.frlynamber.pnn.com

oldgit.wordpress.com

grannymar.com

parkinsonsand5htp.blogspot.frmymomsblog.blogspot.fr

20thcenturywoman.com

70candles.com

70-something.com

transformingthenation.com.au

rieson.blogspot.fragingus.com

stylecrone.com

jameswharris.wordpress.com

lifeadvicefromoldpeople.com

bverbeck.pnn.com

maryb.pnn.com

timegoesby.net

aging-online.com

asourparentsage.net

betterthanieverexpected.blogspot.fr

alittleredhen.typepad.com

advancedstyle.blogspot.fr

boomers.typepad.com

chuckography.blogspot.fr

bookplatejunkie.blogspot.fr

aginggratefully.blogspot.fr

confessionsofagrandma.blogspot.fr

hillinlr.blogspot.fr

barbs-this-and-that.blogspot.fr

grandmayellowhair

pjprose.blogspot.frgrowingolddisgracefully.org.uk

bettysnewtrick.blogspot.fr

rashbre2.blogspot.fr

patspastimperfect.blogspot.fr

AGEING TALKING | Official and unofficial online sources comparedhow keywords and websites are related? − The map highlights the considered websites and their degree of o�ciality.

spee

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| 22-

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may

201

2

table 03 | b

by Carlo De GaetanoFrancesco FaggianoGiulia De Amicis

Cop

yrig

ht ©

200

6 - 2

012

Den

sity

Des

ign

Des

ign

Res

earc

h La

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co d

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99 7

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nhs

department of health

dementia

prime minister

national dementia

dementia challenge dementia care

research

hospital

small community services

disabled people

dementia action alliancemental health

mental health network

international longevity centrecosting society

longevity

ageing society

actuarial profession debate

uk international longevity

think-tank impacting policy

population ageing

pension

public debate

demographic change

central government

resources

advertisers

swimming

voluntary organisations

breast cancer

diabetes

fever

cancer

arthritis

neurology

asthma

obesity

heart disease

aspirin

health

health news

carers

cardiovascular disease

health services

mental health services

carer

healthy

healthy eating

european year

solidarity

senior citizensage discrimination

social affairs

society

dialogue

calouste gulbenkian foundation

cultural value

social

initiatives cultural understanding

exclusions news sign

social justice

social entrepreneurs

conditions

local authorities

support services

high quality

young people

investment

volunteer

conditions privacy policyprimary care trust

socialcare

social care sector

home care services

social services

european union

physical activity

social exclusion

social connections

social inclusion

european innovation partnership

local initiatives

innovative ideas

old age

health problems

commitments

age action alliance

local communities

wider society tomorrow

safe

care settings

artists

aloud

ordinary people

care providers

uk cohousing network

social capital

mutual support

nhs leadership

mental health problems

retirement housing

retirement homes

nursing homes

better place

residential care homes

retirement villages

bedroom

right home

home care

elderly accommodation counsel

design council

money for independent age

social care queriesolder people beckons

high contrast version

mobility scooter users

independent age terms

social care reform

govt digital servicevs dementia

residential care

advice line

title carer

separate people poor mobility

chronic lack

losing her independence

civil servants

alzheimer's society dementia alzheimer

cognitive decline

our people

innovation

dinner

drugs

family carers

public health

depression

clinical trials

gerontology

age uk

social research

charity number

british society

aids

hiv

central asia

ageless

life stories

policy

social security

government

care services

direct payments

elderly

real difference

social support

elderly people

older age

local services

national charity

care options

local organisations

national institute on aging

nih

osteoarthritis

national institute

health professionals

extra helpfeedback

social media

ageing surveys

home share

ageing process

european longitudinal ageing

european strategy forum

retirement study

european countries

socio-economic status

lifetime resources

social policy

multi-disciplinary approach social law

family networks

role model

dignity

social care institute for excellence

health care section

social care institute

prostate cancer

osteoporosishealth topics

health information

ongoing clinical trials

human services

department of economic and social affairs

desa

human rights

internationalfederation on ageing

ilc global alliance

eu

iahsa

international

focusing

world health day

older americans

community

caregivers

younger onset dementia

care reforms

aged care

aging research

life expectancy

epidemiology

retirement age

wellcome trust

political issues

retirement income

adult social care

new ways

investing

biogerontology

health disparities

carers week

department of ageing

madrid international plan

older population

new old age

older entries

department for work

disability living allowance

young foundation

social innovation

social changehealthier lives

social development

research projects

national aged care

care projectrethink

older australians

residential aged care

care complaints schemelong weekend

house of representatives standing committee on health

opportunities ageing research

publicity industry newsprofessional association

research networkmultidisciplinary perspective

government representatives

voluntary agencies

better life

joseph rowntree foundation

social care bill

older women

independent living

social care workforce

social engagement

research unit

skills

later life

solitude

third age

experiences

stroke

chronic diseases

protein

profound questions

integrated care

health system

king

social science

european day

default retirement age

employers

perceptions

parliament

more money

nursing

malnutrition long term conditions

new opportunities

nutrition

aging today

public policy

age groups

nursing care

care funding

local area

social care needs

local government

planning

civic venturesnew stage

adolescenceproductive

real world

achievement

intergenerational

national advisory council

home housing

royal society

ict

service providers

small enterprises

books

technology

middle age

family care

government departments

research priorities

social enterprise

voluntary sector

baby boomers

experience corps

grandparentsfamily members

life experience

wedding

loud voice

aging process

futurist

old woman

nurse

mourn

healthy aging

hormones

lifestyle

social life

time goes by

door

parkinson

internet

laugh

older woman

world health organization

wellbeing

wellfare reform

social workers

registered charity

projects

policy makers

older adults

oxford institute of population ageing

long term care

healthcare

geriatrics

european research infrastructure

european research

diseasesdementia research

carehomes

alzheimer

active aging

accessibility

independent age

younger onset dementia

AGEING TALKING | Official and unofficial online sources comparedhow keywords and websites are related? − The map highlights the keywords related to the considered websites and their degree of o�ciality.

by Carlo De GaetanoGiulia De AmicisFrancesco Faggiano

table 03 | c C

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tyD

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esea

rch

Lab

| Pol

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10, 2

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org

T +

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2 23

99 7

808

spee

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may

201

2

actuarial profession debate

ageing surveys

better life

care complaints scheme

care funding

care project

care reforms

caregivers

central asia

chronic diseases

chronic lack

civil servants

clinical trials

commitments

costing society

cultural value

default retirement age

dementia alzheimer

dementia challenge

demographic change

department for work

department of ageing

dialogue

direct payments

epidemiology

european countries

european day

european innovation partnership

european longitudinal ageing

european strategy forum

exclusions news sign

family care

family carers

family networks

focusing

government representatives

govt digital service

health care section

health disparities

health information

health news

health system

health topics

high contrast version

home care services

home share

house of representatives standing committee on health

human services

ilc global alliance

independent age

independent living

initiatives culturalunderstanding

innovative ideas

integrated care

intergenerational

investing

investment

lifetime resources

local area

long term conditions

losing her independence

madrid international plan

malnutrition

mental health network

mobility scooter users

money for independent age

more money

multi-disciplinary approach

multidisciplinary perspective

national advisory council

new opportunities

new ways

nhs leadership

nursing care

older americans

older entries

older people beckons

ongoing clinical trials

opportunities ageing research

osteoarthritis

perceptions

poor mobility

primary care trust

professional association

public debate

publicity industry news

research network

research priorities

research projects

research unit

residential care

retirement age

retirement income

separate people

service providers

small community services

small enterprises

social care institute

social care institute for excellence

social care needs

social care queries

social care workforce

social connections

social development

social engagement

social entrepreneurs

social exclusion

social inclusion

social law

social services

socio-economic status

technology

think-tank impacting policy

third age

title carer

uk international longevity

voluntary agencies

vs dementia

active aging

dementia

nhs

care homes

alzheimer

health

age uk

calouste gulbenkian foundation

department of health

nih

diabetes

research

experience corps

social care

healthcare

depression

mental health

aged care

world health organization

gerontology

arthritis

aspirin

carers

old age

older adults

projects

government

social

wellbeing

policy

king

prostate cancer

social media

independent age

joseph rowntree foundation

accessibility

alzheimer's society

care services

dementia research

geriatrics

registeredcharity

age action alliance

age discrimination

cardiovascular disease

design council

innovation

long term care

obesity

primeministersociety

physicalactivity

elderlyelderly people

wellfare reformdinner

books

family members

local authorities

stroke

social support

local services

ageless

carer

disabled people

life experience

life stories

home carefeedback

resourcescharitynumber

healthy

hospital

life expectancy

senior citizens

tomorrow baby boomers

local government

care settings

national dementia

new old age

nursing

nursing homes

older population

parliament

planning

public policy

adultsocial care

asthma

british society

human rights

older age

advice line

age groups

civic ventures

diseases

experiences

fever

local communities

pension

policy makers

social securitybreast cancer

community

conditions privacy policy

role model

social workers

time goes by

door

laugh

internet

older women

parkinson

aging process

older woman

artists

bedroom

elderly accommodation counsel

retirement housing

aloud

better place

care options

local organisations

mutual support

real difference

retirement homes

retirement villages

right home

uk cohousing network

voluntary organisations

futurist

achievement

adolescence

advertisers

aging today

care providers

carers week

central government

disability living allowance

extra help

government departments

grandparents

health problems

healthy aging

high quality

home housing

hormones

later life

lifestyle

local initiatives

long weekend

loud voice

middle age

mourn

national charity

new stage

nurse

old woman

ordinary people

political issues

productive

profound questions

protein

real world

residential care homes

100%

uno�cial

100%50%

A

Area=

number of sites using a word

o�cial

rethink

safe

skills

social capital

social enterprise

social life

social science

solitude

support services

swimming

voluntary sector

wedding

wider society

youngpeoplecancer

population ageing

solidarity

world health day

young foundation

ageing society

european union

european year

royal society

ageing process

conditions

health professionals

international federation on ageing

mental health problems

national institute

national institute on aging

oxford institute of population ageing

public health

social care reform

wellcome trust

aids

biogerontology

cognitive decline

desa

drugs

eu

european research

european research infrastructure

iahsa

ict

international

international longevity centre

longevity

osteoporosis

retirement study

social care sector

aging research

dementia action alliance

dementia care

department of economic and social affairs

dignity

employers

health services

healthier lives

healthy eating

heart disease

hiv

mental health foundation

mental health services

national aged care

neurology

nutrition

older australians

our people

residential aged care

social affairs

social care bill

social change

social innovation

social justice

social policy

social research

volunteer

younger onsetdementia

U N O F F I C I A L1 0 0 %

O F F I C I A L1 0 0 %AGEING TALKING | Official and unofficial online sources compared

official vs unofficial? − The visualization displays the position of each keyword along an o�ciality axis, highlighting which of these are common to both o�cial and uno�cial websites

by Carlo De GaetanoGiulia De AmicisFrancesco Faggiano

table 03 | d C

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tyD

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2

uno�cial o�cial

size by number of mentions

COMM

ERCIAL

CHARITYNOT FOR PROFIT

INSTITUTIONS

IND

IVID

UA

LS

nhs

department of health

dementia

prime minister

national dementia

dementia challenge

dementia care

research

hospital

small community services

disabled people

mental health foundation

dementia action alliance

mental health

mental health network

international longevity centre

costing society

longevity

ageing society

actuarial profession debate

uk international longevity

think-tank impacting policy

population ageing

pension

public debate

demographic change

central government

resources

advertisers

swimming

voluntary organisations

breast cancer

diabetes

fever

cancer

arthritis

neurology

asthma

obesity

heart disease

aspirin

health

health news

carers

cardiovascular disease

health servicesmental health services

carer

healthy

healthy eating

european year

solidarity

senior citizens

age discrimination

social affairs

society

dialogue

calouste gulbenkianfoundation

cultural value

social

initiatives culturalunderstanding

exclusions news sign

social justice

social entrepreneurs

conditions

local authorities

support services

high quality

young people

investment

volunteer

conditions privacy policy

primary care trust

social care

social care sector

home care services

social services

european union

physical activity

social exclusion

social connections

social inclusion

european innovation partnership

local initiatives

innovative ideas

old age

health problems

commitments

age action alliance

local communities

wider society

tomorrow

safe

care settings

artists

aloud

ordinary people

care providers

uk cohousing network

social capital

mutual support

nhs leadership

mental health problems

retirement housing

retirement homes

nursing homes

better place

residential care homes

retirement villages

bedroom

right home

home care

elderlyaccommodation

counsel

independent age

design council

money for independent age

social care queries

older peoplebeckons

high contrast version

mobilityscooter users

independentage terms

social carereform

govt digital service

vs dementiaresidential care

adviceline

title carer

separate people

poor mobility

chroniclack

losing her independence

civil servants

alzheimer's society

dementia alzheimer

cognitive decline

our people

innovation

dinner

drugs

family carers

public health

depression clinical trials

gerontology

age uk

social research

charity number

british society

aids

hiv

central asia

ageless

life stories

policy

social security

government

care services

direct paymentselderly

real difference

social support

elderly people

older age

local services

national charity

care options

local organisations

national institute on aging

nih

osteoarthritis

national institute

health professionals

extra help

feedback

social media

ageing surveys

home share

ageing process

european longitudinal ageing

european strategy forum

retirement study

european countries

socio-economic status

lifetime resources

social policy

multi-disciplinary approach

social law

family networks

role model

dignity

social care institute for excellence

health care section

social care institute

prostate cancer

osteoporosis

health topics

health information

ongoing clinical trials

human services

department of economic and social affairs

desa

human rights

internationalfederation on ageing ilc global alliance

eu

iahsa

international

focusing

world health day

older americans

community

caregivers

younger onset dementia

care reforms

aged care

aging research

life expectancy

epidemiology

retirement age

wellcome trust

political issues

retirement income

adult social care

new ways

investing

biogerontology

health disparities

carers weekdepartment

of ageingmadrid international plan

older population

new old age

older entries

department for work

disability living allowance

young foundation

social innovation

social change

healthier lives

social development

research projects

national aged care

care project

rethink

older australians

residential aged care

care complaints scheme

long weekend

house of representativesstanding committee on health

opportunitiesageing research publicity industry news

professional associationresearch network

multidisciplinaryperspective

government representatives

voluntary agencies

better life

joseph rowntree foundation

social care bill

older women

independent living

social care workforce

social engagement

research unit

skills

later life

solitude

third age

experiences

stroke

chronic diseases

protein

profound questions

integrated care

health system

king

social science

european day

defaultretirement

age

employers

perceptions

parliament

more money

nursing

malnutrition long term conditions

new opportunities

nutritionaging today

public policy

age groups

nursing care

care funding

local area

social careneeds

local government

planning

civic ventures

new stage

adolescence

productive

real world

achievement

intergenerational

national advisory council

home housing

royal society

ict

service providers

small enterprises

books

technology

middle age

family care

government departments

research priorities

social enterprise

voluntary sector

baby boomers

experience corps

grandparents

family members

life experience

wedding

loud voice

aging process

futuristold woman

nurse

mourn

healthy aging

hormones

lifestyle

social life

time goes by

door

parkinson

internet

laugh

older woman

world health organization

wellbeing

wellfare reform

social workers

registered charity

projects

policy makers

older adults

oxford institute of population ageing

long term care

healthcare

geriatrics

european research infrastructure

european research

diseases

dementia research

care homes

alzheimer

active aging

accessibility

AGEING TALKING | Official and unofficial online sources comparedwho attracts mosto of the keywords? − The visualization displays the position of each keyword along an o�ciality axis, highlighting which of these are common to both o�cial and uno�cial websites

by Carlo De GaetanoGiulia De AmicisFrancesco Faggiano

table 03 | e C

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- 201

2 D

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tyD

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n D

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esea

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| Pol

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Dur

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Mila

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info

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99 7

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AGEING TALKING | Official and unofficial online sources comparedwhere do keywords move? − The visualization displays the position of each keyword along an o�ciality axis, highlighting which of these are common to both o�cial and uno�cial websites

spee

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uno�cial o�cial

size by number of mentions

REL

ATED

SEC

TO

RS

WEB

SIT

ES

PROJECT RESEARCH

MAINSTREAM MEDIA

KEY ORGANISATIONAL WEBSITES

FORUM

S

CO

NFEREN

CES

CO

MM

ERCIAL

BLOG

SACADEMIACHARITY

SOCIAL

PROVID

ERSTHINK THANK

PROVIDERS

nhs

department of health

dementia

prime minister

national dementia

dementia challenge

dementia care

research

hospital

small community services

disabled people

mental health foundation

dementia action alliance

mental health

mental health network

international longevity centre

costing society

longevity

ageingsociety

actuarial profession debate

uk international longevity

think-tank impacting policy

population ageing

pension

public debate

demographicchange

central government

resources

advertisers

swimming

voluntary organisations

breast cancer

diabetes

fever

cancer

arthritis

neurology

asthma

obesity

heart disease

aspirin

health

health news

carers

cardiovasculardisease

health servicesmental health services

carer

healthy

healthy eating

europeanyear

solidarity

senior citizens

age discrimination

social affairs

society

dialogue

calouste gulbenkian foundation

cultural value

social

initiatives culturalunderstanding

exclusions news sign

social justice

social entrepreneurs

conditions

local authoritiessupport services

high quality

young people

investment

volunteer

conditions privacy policy

primarycare trust

social care

social care sector

home care services

social services

europeanunion

physicalactivity

social exclusion

social connections

social inclusion

european innovationpartnership

local initiatives

innovative ideas

old age

health problems

commitments

age action alliance

local communities

wider society

tomorrow

safe

care settings

artists

aloud

ordinary people

care providers

uk cohousing network

social capital

mutual support

nhs leadership

mental health problems

retirement housing

retirement homes

nursing homes

better place

residential care homes

retirement villages

bedroom

right home

home care

elderly accommodation counsel

independent age

design council

money for independent age

social care queries

older people beckons

high contrast version

mobilityscooter users

independentage terms

social care reform

govt digital service

vs dementiaresidential care

advice line

titlecarer

separate people

poormobility

chronic lack

losing her independence

civil servants

alzheimer's society

dementia alzheimer

cognitivedecline

our people

innovation

dinner

drugs

family carers

public health

depressionclinical trials

gerontology

age uk

social research

charity number

british societyaids

hiv

central asia

ageless

life stories

policy

social security

government

care services

direct payments

elderly

real difference

social support

elderly people

older age

local services

national charity

care options

local organisations

national institute on aging

nih

osteoarthritis

national institute

health professionals

extra help

feedback

social media

ageing surveys

home share

ageing process

european longitudinalageing

european strategy forum

retirement study

european countries

socio-economic status

lifetime resources

social policy

multi-disciplinary approach

social law

family networks

role model

dignity

social care institute for excellence

health care section

social care institute

prostate cancer

osteoporosis

health topics

healthinformation

ongoing clinical trials

human services

department of economicand social affairs

desa

human rights

international federationon ageing

ilc global alliance

eu

iahsa

international

focusing

world health day

older americans

community

caregivers

younger onset dementia

care reforms

aged care

aging research

life expectancy

epidemiology

retirement age

wellcome trust

political issues

retirement income

adult social care

newways

investing

biogerontology

health disparities

carers week

departmentof ageing

madrid international plan

older population

new old age

older entries

department for work

disability living allowance

young foundation

social innovation

social change

healthier lives

social development

research projects

national aged care

care project

rethink

older australiansresidential aged care

care complaints scheme

long weekend

house of representativesstanding committee on health

opportunities ageing research

publicity industry news

professional association

research network

multidisciplinary perspective

governmentrepresentatives

voluntary agencies

better life

joseph rowntree foundation

social care bill

older women

independent living

social care workforce

social engagement

research unit

skills

later life

solitude

third age

experiences

stroke

chronic diseases

protein

profound questions

integrated care

health system

king

social science

european day

default retirement age

employers

perceptions

parliament

more money

nursing

malnutrition

long term conditions

new opportunities

nutrition

aging today

public policy

age groups

nursing care

care funding

local area

social care needs

local government

planning

civic ventures

new stage

adolescence

productive

real world

achievement

intergenerational

national advisory council

home housing

royal society

ict

service providers

small enterprises

books

technology

middle age

family care

government departments

research priorities

social enterprise

voluntary sector

baby boomers

experience corps

grandparents

family members

life experience

wedding

loud voice

aging process

futurist

old woman

nurse

mourn

healthy aging

hormones

lifestyle

social life

time goes by

door

parkinson

internet

laugh

older woman

world health organization

wellbeing

wellfare reform

social workers

registered charity

projects

policy makersolder adults

oxford institute of population ageing

long termcare

healthcare

geriatrics

european researchinfrastructure

european research

diseases

dementia research

care homes

alzheimer

active aging

accessibility

table 04 | a

by Stefania GuerraValerio Pellegrini

Cop

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Den

sity

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2

bars / pubs cinema

concerts / gigs

dance shows

dining out

evening with friends

karaoke

museums and art

music and concerts

n/a

nightclubs / dancing

opera

others

reading

singles parties

spending timewith my family

sporting event

theatre

eatingout

important

n/a

not necessary

out ofthe question

sacred

very important

I won'tdo it again

divorced

married

n/a

never married

widowed

separatedcurrently separated

1

3

n/a

No

not sure

not sure yetprobably notsomeday

yes

definitely

but number undecided

2

a careful dietgourmethalal

he eats everything

I eat everything

keep it healthy

kosher

n/a

othersweet tooth

vegetarian / veganmeat and potatoesvegan

healthy food

fast food

Christian

Christian / Catholic

Christian / Protestant

Jewish

Muslim / Islam

n/a

Noneother

Shintu

Spiritualbut not religious

Christian / other

Hindu

SpiritualProtestant

CatholicBuddhist / Taoist

Agnostic

Christian / LDS

Atheist

college

graduate/ Masters Degree

high school

masters

n/a

PhD / post doctoral school of life

some college

university of life

bachelors degree

secondary / high school

graduate degree

associatesdegree

0

£25

£35£50

000 /year001 to $100

001 to £100001 to £150

001 to £35

001 to £50001 to £75

20 to £3535 to £5050 to £70

less than £25

low

moderatemore than £150

more than £70

n/a

14 to £20

£100

$50

£75

001 to $50

$25

high7 to £14

less than $25

animals

camping

cars

chesscoffee / conversation

collecting

computers

cooking

dancing

dining out

do-it-yourself

drawing film

gardening

gardening / landscaping

hiking

hobbies and crafts

internetjazz musickeep fit

movies / videos

museums/exhibits

music

n/a

others

performing arts

photography

playing cards

playing sports

political interestspop music

reading

religion

religion/spiritualrestaurant sewing

/ knitting

shopping / antiques

singing /playing instrument

sports

sports (watching)

television the artsthe outdoors

theatre

travel / sightseeing

travelling

university friends

video games

volunteering

watching sports

wine tasting

writing

painting

book club / discussion

pubs/clubs

shopping

role-playing gamescharitable activities

arts and crafts

board gamesastrology

card gamescoffee and conversation

business networking

decoration

fishing/ hunting

country music

ente

rtai

nm

ent

inte

rest

rela

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mar

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AGEING ON DATE | Patterns of behavior of elderly people on Meeticwhich are the most popular answers? − The map visualizes all the answers given by users for their self-description, grouped by category.

table 04 | bC

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adventurous carefree

confident

easy going

energetic

enthusiasticfunny

generous

helpfulOther

possessive

quiet

reflective

reliablereserved

sensitive

shy

sociable

spontaneous

stubborn

superstitious

thoughtful

timid

unspecified

high maintenence

other

associates degree bachelors degree

college

doctorate

graduatedegree

high school

masters

PhD / post doctoral

postgraduate

school of life

secondary/high school

some college

university

0 000 /year

001 to £100

001 to £150

001 to £35

001 to £50

001 to £75 14 to £2020 to £35

35 to £50

50 to £70

7 to £14

£100

£25

£35

£50

£75

high

less than £25

less than £7

low

moderatemore than £150

more than £70

1 2

No

no waynot sure

probably not

someday

yes3

but number undecided

more than 3

definitely

unspecified

alone live with petsunspecified

with kidswith my children part of the time

with roommate(s)with parents

important

not necessaryout of the questionsacred

very important

I won't do it again

1 2

No

no way

not sureprobably not

someday

unspecifiedyes

definitely

but number undecided

a careful diet

gourmet

I eat everything

keep it healthy

kosher

meat and potatoes

Other

sweet tooth

vegetarian/ vegan

other

vegan

she eats everything

macrobiotic

halal

healthy food

fast food

alone in a shared house

unspecifiedwith her child

with her parents

with kidswith parents

with roommate(s)

with my childrenpart of the time

bars / pubs cinema

concerts/gigs

danceshows

dining out

evening with friends

karaoke

museums and art

music and concerts

nightclubs / dancing

opera

others

reading

singles parties

spending time with my family

sportingevent

theatre

eating out

sporting events

important

not necessary

sacred

very important

I won'tdo it again

out of the question

Agnostic Atheist

Christian

Christian / Catholic

Christian / LDS Hindu

Jewish

Muslim / Islam

None

Other

Shintu

Spiritual but not religious

otherOrthodox Buddhist / Taoist

Sikh

Christian /other Christian / Protestant

Christian other

currently separated divorced

married

never married

separated

widowed

unspecified

animalscamping

carschess

coffee /conversation

collecting

computers

cooking

dancing

dining out

do-it-yourself

drawing

gardening

gardening/ landscaping

hiking

internet

keep fit

movies / videos

museums/exhibits

musicothers

performing arts

photography

playing sports

political interests

pubs / clubs

religion/spiritualrestaurant

shopping / antiques

television

the arts

the outdoors

theatre

travel / sightseeing

travelling

university friends

video games

volunteering

watching sports

wine tasting

writingpop music

hobbiesand crafts

book club/ discussion

playing cards

coffee and conversation

fishing/ hunting

film

arts and crafts

board games

astrologybusiness networking

decoration

singing/ playing instrument

shopping

painting

sports

ente

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rest

best

fea

ture

s

she

live

s

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vie

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sho

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AGEING ON DATE | Patterns of behavior of elderly people on Meeticwhich are the most popular answers? − The map visualizes all the answers given by users for their desired partner, grouped by category.

spee

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table 04 | c

by Stefania GuerraValerio Pellegrini

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n/a

not n

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defin

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aga

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impo

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very

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chri

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not s

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a

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n/a

n/a

no

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prob

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not

mea

t/po

tato

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som

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a

high

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shop

ping

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s

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g

cook

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0

50

100

150

200

250

300

350

400

EDUCATION INTERESTS MARRIAGE IS..RELATIONSHIIPSTATUS

RELIGIONDO I WANT KIDS INCOMEENTERTAINMENT DIET

AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do men seeking women describe themselves? − The visualization highlights the 5 more frequent charateristics that a man seeking for a woman uses to describe himself.

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table 04 | d

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n/a

not n

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aga

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n/a

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cook

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0

50

100

150

200

250

300

350

EDUCATION INTERESTS MARRIAGE IS..RELATIONSHIIPSTATUS

RELIGIONDO I WANT KIDS INCOMEENTERTAINMENT DIET

AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do men seeking women describe themselves? − The visualization highlights the 5 more frequent charateristics that a man seeking for a man uses to describe himself.

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EDUCATION INTERESTS MARRIAGE IS..RELATIONSHIIPSTATUS

RELIGIONDO I WANT KIDS INCOMEENTERTAINMENT DIET

AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do men seeking women describe themselves? − The visualization highlights the 5 more frequent charateristics that a woman seeking for a woman uses to describe herself.

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EDUCATION INTERESTS MARRIAGE IS..RELATIONSHIIPSTATUS

RELIGIONDO I WANT KIDS INCOMEENTERTAINMENT DIET

AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do men seeking women describe themselves? − The visualization highlights the 5 more frequent charateristics that a woman seeking for a man uses to describe herself.

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RELATIONSHIPSTATUS

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INCOMEDIET EDUCATION

AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do men describe their ideal man? − The visualization highlights the 5 more frequent charateristics that a man indicates as important for his ideal man.

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BEST FEATURE ENTERTAINMENT INTERESTS SHE LIVES SHE WANT TO HAVE KIDS

RELATIONSHIPSTATUS

RELIGIONVIEWON MARRIAGE

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AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do men describe their ideal man? − The visualization highlights the 5 more frequent charateristics that a man indicates as important for his ideal woman.

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table 04 | i

by Stefania GuerraValerio Pellegrini

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relia

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easy

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INTERESTS HE LIVES HE WANT TO HAVE KIDS

RELATIONSHIP STATUS

RELIGION

no w

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VIEW ON MARRIAGE

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INCOME

mus

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0

50

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150

200

250

300

350

BEST FEATURE ENTERTAINMENTDIET EDUCATION

AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do men describe their ideal man? − The visualization highlights the 5 more frequent charateristics that a woman indicates as important for her ideal man.

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BEST FEATURE ENTERTAINMENT INTERESTS SHE LIVES SHE WANT TO HAVE KIDS

alon

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RELATIONSHIP STATUS

RELIGION

mus

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INCOME

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DIET EDUCATION

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sens

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0

50

100

150

200

AGEING ON DATE | Patterns of behavior of elderly people on Meetichow do women describe their ideal woman? − The visualization highlights the 5 more frequent charateristics that a woman indicates as important for her ideal woman.

table 04 | m

by stefania guerra, valerio pellegrini

Cop

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ht ©

200

6 - 2

012

Den

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Des

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Des

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Res

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AGEING ON DATE | Matching demand and offer sp

eed

up w

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ho

p | 2

2-24

th m

ay 2

012

entertainment

interests

relationshipstatus

religion

view on marriage

income

diet

education

musiccooking

travel/sightseeing

theatretv

never marrieddivorcedwidowed

cur. separatedunspecified

spiritual not relig.christian/other

christ./protestantnone

christian

dining outevening with friends

cinematheatrereading

not necessarywon’t do again

importantout of question

very important

0001-£50

£35001-£75

£50

everythinghealthy

careful dietveget/vegan

meat/potatoes

some collegeassociates degreebachelor degree

phdmasters

ideal woman profile description

she want to have kids

no wayprobably not

nonot sure

unspecified

woman profile description

n/anot necessarywon’t do againout of questionimportant

n/a0<£25moderate000/year

christian/catholicchristiann/a

christian/protestantnone

never marrieddivorcedwidowedcurrently separetedn/a

everything

careful diet

n/a

healthy

meat/potatoes

n/asome collegehigh schoolassociates degreeschool of life

dining outn/atheatrebars/pubscinema

musictheatren/agardening/landscapingshopping/antiques

education

interests

marriage is..

relationshiipstatus

religion

income

entertainment

diet

not sure

definitely

n/ano

probably notdo i want kids

relationship woman-manrelationship woman-woman

relationship man-woman relationship man-man

n/anot necessary

won’t do againvery important

important

n/a0<£25moderate001/£35

christian/catholic

christian

n/achristian/protestant

spiritual but not relig.

never married

divorcedwidowedcurreently separeted

n/a

not suredefinitely

n/ano

probably not

everything

careful dietn/a

healthy

meat/potatoes

some college

n/ahigh school

bachelor degreeschool of life

dining out

music and concerts

theatre

bars/pubs

cinema

music

theatre

dancinggardening/landscapingshopping/antiques

education

interests

marriage is..

relationshiip status

religion

do i want kids

income

entertainment

diet

woman profile description

interests

he want to have kids

relationship status

religion

no way

probably notno

not sure1

spiritual not relig.

christian/otherchristian/catholic

christ./protestant

agnostic

view on marriage

dining outevening with friends

cinematheatre

music/concerts

not necessary

won’t do againimportant

out of questionvery important

income

musiccooking

travel/sightseeingdining out

theatre

never married

divorcedwidowed

currently separatedseparated

0001-£50

£35001-£75

£50

everythinghealthy

careful diet

gourmetmeat/potatoes

some collegeassociates degreebachelor degree

phdmasters

entertainment

diet

education

ideal man profile description

education

interests

marriage is..

relationshiipstatus

religion

n/anot necessary

won’t do againimportant

very important

n/a0<£25001/£35$25

n/a

christian/catholicspiritual but not relig.

christian/other

christian/protestant

do i want kids

income

never married

divorcedwidowedcurreently separeted

n/a

definitelynot sure

n/ano

probably not

everything

careful diet

n/ahealthy

meat/potatoes

entertainment

diet

some college

n/ahigh school

bachelor degreeassociates degree

dining out

music and concerts

theatrebars/pubs

n/a

musictheatre

shopping antiquesgardening/landscapingcooking

man profile description

ideal woman profile description

no wayprobably not

nonot suresomeday

music

dining outtravel/sightseeing

cooking

outdoors

never married

divorcedwidowed

currently separated

separated

spiritual not relig.

christian/otherchristian/cathol.

christ./protestant

atheist

dining outevening with friends

cinematheatre

music/concerts

not necessary

sacred

importantwon’t do again

very important

0<£25

>£150

£100001-£150

everythinghealthy

careful diet

veget./veganmeat/potatoes

some collegeassociates degree

bachelor degreephd

high school

entertainment

interests

she want to have kids

relationshipstatus

religion

view on marriage

income

diet

education

ideal man profile description man profile description

n/anot necessary

won’t do againimportant

out of question

n/a0<£25001/£35£25

christian/catholic

christian

n/a

christian/protestant

agnostic

never marrieddivorcedwidowedcurreently separetedn/a

not suredefinitely

n/ano

probably not

everything

careful diet

n/a

healthy

meat/potatoes

some collegen/a

high school

bachelor degreeschool of life

dining out

music and concerts

theatre

bars/pubsn/a

music

theatre

tv

n/acooking

education

interests

marriage is..

relationshiip status

religion

do i want kids

income

entertainment

diet

no wayprobably not

nonot suresomeday

spiritual not relig.

otherchristian/ catholicchrist./ protestant

atheist

dining outevening with friends

cinematheatre

bars/pubs

not necessary

sacred

importantout of question

very important

music

tv

travel /sightseeing

cookingtheatre

never married

divorcedwidowed

currently separated

married

0<£25

moderate001-£35

£25

everything

healthycareful diet

veget./veganmeat/potatoes

collegeassociates degreebachelor degree

phdhigh school

interests

he want to have kids

relationship status

religion

view on marriage

income

entertainment

diet

education

speed up worshop | 22-24th may 2012

table 04 | n

by stefania guerra,

valerio pellegrin

i

Copyright © 2006 - 2012 DensityDesign Design Research Lab | Politecnico di Milano

Via Durando 10, 20158 Milano – IE info@densitydesign.org T +39 02 2399 7808

MEETIC - IDEAL WOMEN VS REAL WOMENHow much correspondance is there between the dreamed woman (by women) and the reality Meetic woman profile?Find it out observing colors...

EDUCATION

INTERESTS

MARRIAGE IS..

RELATIONSHIIP STATUS

RELIGION

DO I WANT KIDS

INCOME

ENTERTAINMENT

DIET

no wayprobably not

nonot sureunspecified

musiccooking

travel / sightseeing

theatretv

never marrieddivorced

widowedcurrently separated

unspecified

spiritual but not religiouschristian / other

christian / protestantnone

christian

dining outevening with friends

cinematheatrereading

not necessarywon’t do again

importantout of question

very important

0001-£50

£35001-£75

£50

everythinghealthy

careful dietveget/vegan

meat/potatoes

some collegeassociates degree

bachelor degreephd

masters

not sure

n/anot necessary

definitely

won’t do againout of questionimportant

n/a0

<£25moderate

000 / year

christian / catholicchristian

n/a

christian / protestantnone

never marrieddivorced

widowedcurrently separeted

n/a

everything

careful diet

n/a

n/a

no

healthy

probably not

meat/potatoes

n/asome collegehigh school

associates degreeschool of life

dining outn/a

theatrebars/pubs

cinema

musictheatre

n/agardening / landscaping

shopping / antiques

100 50 0150200 50 100 150 200 250 300 350 4000

speed up worshop | 22-24th may 2012

table 04 | o

by stefania guerra,

valerio pellegrin

i

Copyright © 2006 - 2012 DensityDesign Design Research Lab | Politecnico di Milano

Via Durando 10, 20158 Milano – IE info@densitydesign.org T +39 02 2399 7808

MEETIC - IDEAL MEN VS REAL MENHow much correspondance is there between the dreamed man (by women) and the reality Meetic man profile?Find it out observing colors...

n/a

n/anot necessary

definitely

won’t do againimportant

very important

n/a

0<£25

001/£35$25

christian/catholicspiritual/not religious

christian/other

not sure

christian/protestant

never married

divorcedwidowed

curreently separeted

n/a

everything

careful diet

n/a

n/a

no

healthy

probably not

meat/potatoes

some college

n/ahigh school

bachelor degreeassociates degree

dining out

music and concerts

theatrebars/pubs

n/a

musictheatre

shopping antiquesgardening/landscaping

cooking

no way

probably not

nonot sure

1

spiritual/not religious

christian/otherchristian/catholic

christian/protestant

agnostic

dining outevening with friends

cinematheatre

music/concerts

not necessary

won’t do againimportant

out of questionvery important

musiccooking

travel/sightseeingdining out

theatre

never married

divorcedwidowed

currently separatedseparated

0001-£50

£35001-£75

£50

some collegeassociates degree

bachelor degree

phdmasters

everythinghealthy

careful diet

gourmetmeat/potatoes

ideal man - found man(FM)

0050100150200250300350 50 100 150 200 250 300 350 400

EDUCATION

INTERESTS

MARRIAGE IS..

RELATIONSHIIP STATUS

RELIGION

DO I WANT KIDS

INCOME

ENTERTAINMENT

DIET

speed up worshop | 22-24th may 2012

table 04 | p

by stefania guerra,

valerio pellegrin

i

Copyright © 2006 - 2012 DensityDesign Design Research Lab | Politecnico di Milano

Via Durando 10, 20158 Milano – IE info@densitydesign.org T +39 02 2399 7808

MEETIC - IDEAL WOMEN VS REAL WOMENHow much correspondance is there between the dreamed woman (by a man) and the reality Meetic woman profile?Find it out observing colors...

IDEAL WOMAN- FOUND WOMANmf

not sure

n/anot necessary

definitely

won’t do againvery important

important

n/a0

<£25moderate

001/£35

christian/catholic

christian

n/achristian/protestant

spiritual/not religious

never married

divorcedwidowed

curreently separeted

n/a

everything

careful diet

n/a

n/a

no

healthy

probably not

meat/potatoes

some college

n/ahigh school

bachelor degreeschool of life

dining out

music and concerts

theatre

bars/pubs

cinema

music

theatre

dancinggardening/landscaping

shopping/antiques

no wayprobably not

nonot sure

someday

music

dining outtravel/sightseeing

cooking

outdoors

never married

divorcedwidowed

currently separated

separated

spiritual/not religious

christian/otherchristian/catholic

christian/protestant

atheist

dining outevening with friends

cinematheatre

music/concerts

not necessary

sacred

importantwon’t do again

very important

0<£25>£150

£100001-£150

everythinghealthy

careful diet

veget./veganmeat/potatoes

some collegeassociates degree

bachelor degreephd

high school

EDUCATION

INTERESTS

MARRIAGE IS..

RELATIONSHIIP STATUS

RELIGION

DO I WANT KIDS

INCOME

ENTERTAINMENT

DIET

3002502001501005000 35050100150200250300350 400

speed up worshop | 22-24th may 2012

table 04 | q

by stefania guerra,

valerio pellegrin

i

Copyright © 2006 - 2012 DensityDesign Design Research Lab | Politecnico di Milano

Via Durando 10, 20158 Milano – IE info@densitydesign.org T +39 02 2399 7808

MEETIC - IDEAL MEN VS REAL MENHow much correspondance is there between the dreamed man (by men) and the reality Meetic man profile?Find it out observing colors...

dining outevening with friends

cinematheatre

bars/pubs

music

tv

travel /sightseeing

cookingtheatre

never married

divorcedwidowed

currently separated

married

associates degreebachelor degree

phdhigh school

no wayprobably not

nonot sure

someday

spiritual not religious

otherchristian/ catholic

christian/ protestant

atheist

not necessary

sacred

importantout of question

very important

0

<£25moderate

001-£35£25

everything

healthycareful diet

vegetarian/veganmeat/potatoes

not sure

n/anot necessary

definitely

won’t do againimportant

out of question

n/a0

<£25001/£35£25

christian/catholic

christian

n/a

christian/protestant

agnostic

never marrieddivorced

widowedcurreently separeted

n/a

everything

careful diet

n/a

n/a

no

healthy

probably not

meat/potatoes

some collegesome college n/a

high school

bachelor degreeschool of life

dining out

music and concerts

theatre

bars/pubsn/a

music

theatre

tv

n/acooking

EDUCATION

INTERESTS

MARRIAGE IS..

RELATIONSHIIP STATUS

RELIGION

DO I WANT KIDS

INCOME

ENTERTAINMENT

DIET

0 050 50100 100150200 150 200 250 300 350