MASTER IN BUSINESS MANAGEMENT

PROGRAMME OBJECTIVES

MASTER PROFESSIONAL SKILLS

Exceed your potential with a Master in Business Management that values vision, ethics and internationalisation.

ESEI’s Master in Business Management programme lays the foundations of a successful career in ethical business management, teaching you the principles of company organisation and admi-nistration. Take the plunge and further your understanding of leadership and modern management practi-ces in organisations of all sizes. You will enhance your knowledge of economic, financial and legal concepts and study interdisciplinary management strategy, going in depth into topics such as human resources, sales management, global markets, and innovation.On this course, you will learn from professors with distinguished careers in start-ups and corpora-tions, and study in an international environment. You will make connections with classmates of different nationalities and have the opportunity to build a network in Barcelona, one of Europe’s most innovative and exciting start-up and business hubs.

Learn the skills to manage a project, a team or even a company.

Bring together a long-term vision with coordination and integrate corporate social.

BE PART OFSOMETHING BIGGERMake life-long connections with your classmates and tutors, and become part of the wider Barcelona business community through networking events and careers days.

NURTURE YOURCORPORATE VISION

Get to know business inside out, from strategy management to finance, international expansion.

DEVELOP AMANAGERIAL EYE

Learn about professional standards, teamwork, and cross-departmental management practices.

PROMOTE TEAMWORK &PROBLEM SOLVING

PROGRAMME STRUCTURE

The Master in Business Management is equivalent to 60 ECTS Credits at level 7 on the European Qualifications framework. Credits issued by ESEI International Business School.

You will take the following modules in each semester:

Language of Instruction English LanguageCourse Type Full timeStart dates February & October each yearStudy Mode Classroom Based LearningDuration 1 academic yearClass Schedule Weekdays, 6:30pm to 9:30pmExtra-curricular Spanish classes available

CREDIT STRUCTURE

FALL SEMESTER - OCTOBER SPRING SEMESTER - FEBRUARY

60 ECTSTotal Credited Modules Fall Semester 22.5 ECTSTotal Credited Modules Spring Semester 22.5 ECTS Final Thesis 15 ECTS

Management and Leadership

Strategy and Environment

Technology in Business

Professional Communication Skills

Professional Development

International Business Management

Financial Management

Digital Business

Social Media, PR and Brand Communication

Storytelling

Skills Development Module (Non-credited)

MODULE LEARNING OUTCOMESMANAGEMENT AND LEADERSHIP - (6.5 ECTS)Component Courses: Business Organisations & Management, Project Mana-gement, Lean Management

· Demonstrate understanding of the interplay among different aspects of management, leadership and organisational culture and apply this understanding to an organizational con text of your choice

· Demonstrate understanding of the Project Management Institute’s best practice approach

· Demonstrate how to develop and execute a lean management system within a specific organisational context.

· Evaluate the appropriacy of specific lean management and project management techniques to a specific organisational context.

STRATEGY & ENVIRONMENT - (9 ECTS)Component Courses: Macroeconomics, Strategy Formulation & Implementation

· Demonstrate sound understanding of the critical components of strategy formulation

· Evaluate the strategic direction of an SME/MNC of your choice and critically appraise its appropriacy and e�cacy

· Implement and justify a business strategy for an SME/MNC of your choice, supported by

valid metrics

· Demonstrate an understanding of context-specific specific macroeconomic policy and critically

evaluate its effect on strategy formulation in an SME/MNC of your choice.

TECHNOLOGY IN BUSINESS - (1.5 ECTS)Component Courses: Technology in Business Organisations· Evaluate the evolution of technology over the past 50 years, and its impact on organisations, with specific reference to the evolving role of CIOs, emergence of enterprise-wide information systems, new channels and platforms for business processes

· Analyse the impact of technological evolution on a specific business context, and critically appraise the current and potential ramifications for managing a business in this environment.

PROFESSIONAL COMMUNICATION SKILLS - (4 ECTS)Component Courses: Negotiation skills, Presentation skills, Conflict resolution

· Demonstrate an applied understanding of the critical success factors for effective verbal and nonverbal communication in the context of public speaking

· Analyze and understand the key practical and theoretical concepts of managing and resolving conflicts

· Analytically and theoretically understand the types of conflict management styles

• Analyze and select negotiating strategies to favor your situation.

• Demonstrate an ability to plan negotiations strategically and comprehensively

INTERNATIONAL BUSINESS MANAGEMENT - (8 ECTS)Component Courses: IHRM, Cross-Cultural Management, Business Canvas Modelling

· Critically evaluate strategic human resource management (SHRM) frameworks and concepts

• Critically examine the main arguments of best fit Vs best practice approaches to strategic human management

• Consider the interplay between human resource management, corporate culture and the resource based view of the firm

• Identify relevant metrics in strategic human resource management and how to put HR policies into action

• Evaluate and understand how HR strategies can affect business performance, by implementation to a theoretical model of your choice

• Discuss the main theories in cross-cultural management and analyse existing research around a specific case-based example

• Apply theories of cross cultural management to both addressing a given challenge and to self reflection on the cultural influences on your own approach to teamwork, task and communication.

• Demonstrate an understanding of business type and how to evaluate Key Activities, Resources, and Partnerships to produce a valid business canvas model

• Apply theories of canvas modelling, user personas and problem scenarios to define and explain the offer’s key drivers

STORYTELLING - (2 ECTS)Component courses: Storytelling· Apply a range of Storytelling techniques to create compelling examples· Apply story structure to make presentations dynamic and increase audience buy-in

FINANCIAL MANAGEMENT - (4 ECTS)Component Courses: Budgeting & Controlling • Produce an Operating Budget (Pro forma Income Statement) and a corresponding Cash flow Budget for the first year of a fictitious company.

• Demonstrate an understanding of all components of operational budgets by justifying each figure in the PFIS and contextualising key decisions with valid market research

• Evaluate and define estimated but realistic income and costs based on the current market.

DIGITAL BUSINESS - (3 ECTS)Component Courses: Setting up a website - the end user experience

• Produce a detailed plan for a business website which includes positioning justification through competitor analysis, critical evaluation of information architecture and user experience

• Demonstrate competence in the compilation of a moodboards and the selection of experience factors to justify site design and platform choice.

PROFESSIONAL DEVELOPMENT - (1.5 ECTS)Component Courses: Careers Skills• Discover new job search strategies, tools and the hidden job market

• Identify different networking tools and strategies to expand networking opportunities

• Produce a targeted resume for specific positions and organizations

• Demonstrate ability to identify and best market transferable skills

• Produce a Linkedin Profile with effective accomplishment-based job and skill statements

SOCIAL MEDIA, PR & BRAND COMMUNICATION - (5.5 ECTS)Component Courses: PR, Business Ethics, Social Media· Evaluate the importance of Business ethics to the modern and sustainable business

• Assess how ethical policies work in terms of rationalisation and psychological distance

• Critically appraise how ethical codes can be implemented and actually enforced in an effective way

• Conduct a competitor analysis to support a social media campaign

• Analyse and evaluate content options for a given social media strategy; including timing, ROI and KPIs

• Analyse the strategic role of PR in an organisation and evaluate how it can be measured

• With reference to two brands of your choice, assess the role of PR in the relationship between brand and consumer and identify critical success factors.

ASSESSMENT STRUCTURE

Participation 10%You will self and peer-assess your participation in the course, and receive feedback from profes-sors and tutors. Specifically, this includes evaluating your class preparation, your contribution to a positive learning environment inside the classroom, as well as your willingness to collaborate with and help your classmates. This way we can advance together and learn from each other. Our tenacity and humility, alongside a positive attitude towards our work and our peers, are criti-cal success factors both within and outwith the classroom.

Progressive assessment 40%Forty percent of your master’s degree will be assessed via written assignments. These will be based on content from different core module components and will focus on a practical case study or issue. This gives you the opportunity to apply what you have learned on the course to something practical, offering you scope for creativity and for wider research in an area that truly interests you. Additionally, some modules are assessed in class, either through communicative activities (e.g. roleplays) or tests.

Thesis (written + defence) 50% At the end of the academic year, you will be required to submit a final written project, which can take one of two forms:• A case study, which analyses an issue relevant to your study discipline.• A full business plan that could be used to attract investment.Your thesis project will be the most rewarding piece of academic work you do, particularly if you’re Passionate about your choice of topic. The aim of this assessment is to test the indepen-dent research skills you have acquired during your time at university, and allows you to demons-trate your expertise, knowledge and skills acquired during your studies.