01–02 | 2018 #47 newcomer - handelsblatt macht schule · 2018-01-24 · 2017 2013 2017 2010 2016...
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Felix Holtermann, Handelsblatt Düsseldorf
Let’s say you bought 100 euros worth of Bitcoin
back in January 2017. Had you kept them, they
would now be worth more than 1,400 euros – 14
times their original value! The world of digital curren-
cies is full of stories about people who became rich
overnight – as well as those who lost everything.
Virtual money is on the rise. Today, the most impor-
tant digital currency is Bitcoin. A “bit” is a digital unit of
storage, so a “Bitcoin” is a digital coin. Unlike tradition-
al coins, you can’t touch Bitcoins. They are only traded
on the Internet.
Bitcoin fans love this. They believe that Bitcoin will
eventually replace the Euro similar to how WhatsApp
has more or less replaced the old-fashioned letter. The
aim is to create an independent, globally accepted cur-
rency that makes banks superfl uous. In this vision,
everyone would be able to transfer money via laptop
or smartphone, cheaply and quickly, from anywhere to
anyone.
Bitcoin is based on a technology called “block-
chain”. It uses a shared database stored on thousands
of computers around the world. The database is noth-
ing more than a string of digits in a large encrypted text
fi le. Imagine an accountant – someone who documents
and manages all money transfers in an organization.
Every day, he notes all the transfers made on a piece of
paper. In the evening, he adds this paper to a fi le. The
blockchain is a virtual version of this where many “ac-
countants” feed the fi le with new transactions. This fi le
therefore grows very quickly. At the same time, many
copies of it are created on numerous computers
around the world. This is what makes the Bitcoin net-
work virtually forgery-proof: Any Bitcoin user can com-
pare the copies and spot manipulation.
Bitcoins have no value in and of themselves. Like
many other currencies, Bitcoin only functions if people
have faith in it. Demand determines its value. However,
because many people are hoping to earn money by
trading with the currency, its price fl uctuates very
strongly. This is why experts warn that Bitcoin is not
suitable as a long-term investment.
The euro, dollar and co. are getting competition from Bitcoin. We take a closer look at the virtual currency.
Bitcoin? Bitcoin!
Economic stability requires political
stability.
Dieter Kempf, President of the Federation of German Industries › 10
Bitcoin, cryptocurrencies, etc.
Will we still need cash in future?
Join the econo=me student
competition now and secure
your chance to win great prizes
totalling over 50,000 euros.
In addition to the jury prize, a public choice
award is also conferred via online voting.
Deadline is 28 February 2018.
More information available at:
econo-me.de
newcomerM y b u s i n e s s n e w s p a p e r
wird unterstützt von:
handelsblattmachtschule.de/newcomer
#4701–02 | 2018
Tip: Here you will fi nd an explanatory video on Bitcoin › https://orange.handelsblatt.com/video
Fitness IndustryThe sports and health business
is booming. › 2/3
The Award for Financial EducationThe registration phase starts on
1 February. › I to II
Taylor SwiftA megastar with
marketing
talent. › 6
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mer Thomas Schmitt, Handelsblatt Düsseldorf
Here’s a trick question for you: Where
are more Germans registered – in foot-
ball clubs or fitness studios? It is hard to
believe, but more than ten million people in
Germany are registered at around 8,700 fitness
facilities. On the other hand, only about seven
million people are registered with a football
club.
If each of these ten million sports enthusi-
asts spends just 100 euros a year on member-
ship dues, we are already talking about a bil-
lion-euro business. Experts from the consulting
firm Deloitte took a closer look at the industry.
They estimate that the fitness studio market
generates annual revenue of five billion euros.
This corresponds to 500 euros a year spent on
training by the average member.
So, there’s a lot of money flowing into the
studios’ coffers. However, it must be kept in
mind that they invest a lot of money in equip-
ment, facilities, personnel and the training of
their personnel to meet members' demands.
Nearly three-quar-
ters of studio oper-
ators want to up-
g r a d e t h e i r
strength training
equipment, two-thirds are investing in equip-
ment for cardiovascular training and just over
half of them want to increase the quality of
their health training. More than 200,000 peo-
ple are employed in the fitness industry. Among
other things, they develop training and nutri-
tion plans, lead courses and manage customer
contracts.
The importance of the fitness market grows
even larger when you think of the income gen-
erated by sports shoes, sports attire, sports nu-
trition, fitness trackers and apps (see comment
on the right). In 2016, sportswear sales in Ger-
many generated 634 million euros in revenue.
Fitness is a major trend. People want to keep
themselves fit to stay healthy and perform bet-
ter – whether at school or at work. When some-
thing is trendy, it usually results in good busi-
ness – and growing business. This is reflected in
Good business with health
Professional profile
Fitness Professionals Juggling dumbbells and numbers.
Vitalij Prjadkin, Institute of Economic Education at Oldenburg
Today’s fitness studio is a modern
company offering a complete
range of services. The most im-
portant employees are the fitness
management assistants. They
are responsible for many tasks:
developing new nutrition plans,
assisting members on specific
exercises or answering questions
about contracts. Furthermore,
these specialists plan and coor-
dinate the studio’s internal and
administrative processes.
Training to become a fitness
management assistant takes three
years. Good grades in sports, biol-
ogy and physics are a good basis.
In addition to studios, fitness
management assistants can also
work at swimming pools, health
centres or sports schools.
Another way to enter the fit-
ness industry is to study. Sports
science, sports management and
sports engineering are available
courses of study. The latter com-
bines the movement of the human
body with technology, while
sports engineers develop new
fitness or rehabilitation equip-
ment. Interest in maths, physics
and biology are always helpful in
this field.
Fitness and health are “in”. A growing number of young people are taking part in strength training - and the German fitness industry is booming.
More information available at:› berufenet.arbeitsagentur.de › sport-studieren.de
2 Handelsblatt theme
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The pupil caricature can be found on the web:
› handelsblattmachtschule.de/schuelerkarikaturen
the recent development of fi tness studios. In the last fi ve years,
their revenues have risen by one billion euros – and show no
signs of slowing. In three years, experts expect studio member-
ship to grow to twelve million members – two million more
than at present.
Fitness studios are also attracting a growing number of
young people – often via special rates or tailored training con-
tent. If you are thinking about joining the fi tness movement,
you should consider your options and visit several centres.
Tests, such as those carried out by the consumer organisation
Stiftung Warentest, have shown that customer support is over-
looked at many studios. This is partly due to overburdened
employees. There is an economic principle at work here: An
employee has to pay off – just like the entire studio. At the end
of the day, every fi tness company wants to make a profi t.
If you have decided on a studio, be sure to take a good look
at the clauses in the contract (see cheat sheet). Preferably to-
gether with your parents, who will also have to sign the contract
if you are a minor. The fi ne print can contain some hidden sur-
prises that make training more expensive than expected. For
instance, it might stipulate additional fees or automatic price
increases that take eff ect after a certain period of membership.
Some providers even rule out all liability for any injuries suf-
fered using their equipment.
You also need to consider that it is often diffi cult to get out
of the contract before the specifi ed membership period ex-
pires. In other words, anyone who signs up for a membership
at a studio should plan to go regularly for the duration of the
contract.
The fitness industry 3
Peter Thelen, Handelsblatt Berlin
Doing sports without a
heart rate monitor, pedo-
meter or fi tness tracker?
For many, this is unthin-
kable. Apps, sensors or
fi tness bracelets diligently
collect health data. But few
people know that some
app providers also make
this data available to health
insurance companies. The
German Ethics Council,
which advises the Federal
Government on ethical
issues, recently consid ered
whether this is good de-
velopment or a dan gerous
trend. The researchers
found no easy answers.
They noted that the old
rule of collecting as little
data as possible to protect
citizens does not apply as
clearly as it did in the past.
In this case, collecting and
evaluating such data can
also have a positive effect.
For instance, the infor-
mation could be used to
improve the prevention of
common diseases such as
diabetes or hypertension.
It could look something
like this: A health insurance
company notices that an
insured person’s fi tness is
consistently declining. They
could sound the alarm and
advise the person to go to
the doctor, attend a fi tness
course or improve their
diet.
But the data can also be
misused. For instance, by
private health insurance
companies. In contrast to
the statutory health in-
surance schemes, the price
of insurance for privately
insured people is depen-
dent on their personal
health risks. If the data
suggests health problems,
this could lead the insurer
to raise premiums or even
reject potential customers
altogether.
As long as such abuses are
not ruled out, one should
be careful with health
apps. The Ethics Council
has asked the government
to ensure that apps are
designed in such a way
that users must agree to
any disclosure of data and
can request deletion at any
time.
Sports and Big Data
Comment
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Revenue development in Germany (in € billion)The fitness market is growing
0 1 2 3 4 5
Source: DSSV, Deutsche Hochschule für Prävention und Gesundheitsmanagement, Deloitte, Statista-Umfrage Aktivsport, Unternehmensangaben, GfK, Statista Consumer Market Outlook
2010
2011
2012
2013
2014
2015
2016
3.8
4.0
4.1
4.6
4.7
4.8
5.1
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German Ethics Council,
which advises the Federal
Government on ethical
issues, recently consid ered
whether this is good de-
velopment or a dan gerous
trend. The researchers
found no easy answers.
They noted that the old
rule of collecting as little
We conclude contracts every day – often without even realising it. I order bread rolls (purchase offer), the baker gives them to me (accep-tance) = contract closed. For larger transactions, the parties usually draw up a written contract that regulates all the important details such as the object of purchase, price, delivery etc. The individual provisions are called clauses. › handelsblattmachtschule.de/spickzettel
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Mit der Macht kommen die MilliardenUnternehmenswerte ausgewählter sozialer Netzwerke
Werbung spült Geld in die KassenUmsätze ausgewählter sozialer Netzwerke
Ein gigantischer Werbemarkt ist entstandenPrognose der weltweiten Umsätze mit Social-Media-Werbung in Mrd. Euro
2013
127,7
34,0481,2Mrd. US-$
12,4Mrd. US-$
20132017 2017 20162010
27,6 Mrd. US-$Facebook
30
25
20
15
10
5
02,5Twitter
3,7LinkedIn
20212015 2016
Pro
gn
ose
19
24
29
37
41
33
44
Millionen Nutzer
Twitter2
Mio.
Mio.
Mio.
330
106
YouTube2
1 500
Musical.ly
200
14 Mio.
Bei Facebook sind Bei Facebook sind
Millionen Nutzermonatlich aktivMillionen Nutzermonatlich aktiv
2 072
Millionen Nutzer
WhatsApp1
1 300
Millionen Nutzer
Instagram1
800
Mio.
178
Mio. Mio.
Pinterest1
200Google+2
111
Snapchat
Lots of users = high market valueMarket value of selected social networks
Advertising is a big source of incomeAd revenue of selected social networks
A gigantic advertising market has developedGlobal revenue forecast for social media advertising in billions of euros
2013
127.7
34.0481.2bn USD
12.4bn USD
20132017 2017 20162010
27.6 bn USDFacebook
30
25
20
15
10
5
02.5Twitter
3.7LinkedIn
20212015 2016
fore
cast
19
24
29
37
41
33
44
million users
Twitter2
m
m
m
330
106
YouTube2
1 500
Musical.ly
200
14 Mio.
million users are active on Facebook every month
million users are active on Facebook every month
2 072
million users
WhatsApp1
1 300
million users
Instagram1
800
m
178
m m
Pinterest1
200Google+2
111
Snapchat
4 Handelsblatt infographic Social media
1 It all depends on the users
Users are particularly important for social
networks. After all, the more people a
social network has, the more interesting
it becomes for others. On the business
side, users are also important because
they generate income. Social networks
make most of their money via advertising.
Companies know that social networks
like Facebook and YouTube are used by a
huge number of people. This makes them
very attractive platforms for companies
looking to advertise with tailor-made
offers or contact consumers directly.
2 Facebook and Google in the lead
New and popular apps appear every day.
Musical.ly, for example. But these newcom-
ers are not reaching nearly as many users
as Facebook and Google. The two com-
panies have been the undisputed leaders
here for years. Part of their strategy has
been to acquire other successful apps
to add even more people to their social
networks. This helps them defend their
market leadership and makes it diffi cult for
new companies to establish themselves.
Since 2012, Facebook’s market value has
risen to approximately 407 billion euros.
Powerful networks
Mit der Macht kommen die MilliardenUnternehmenswerte ausgewählter sozialer Netzwerke
Werbung spült Geld in die KassenUmsätze ausgewählter sozialer Netzwerke
Ein gigantischer Werbemarkt ist entstandenPrognose der weltweiten Umsätze mit Social-Media-Werbung in Mrd. Euro
2013
127,7
34,0481,2Mrd. US-$
12,4Mrd. US-$
20132017 2017 20162010
27,6 Mrd. US-$Facebook
30
25
20
15
10
5
02,5Twitter
3,7LinkedIn
20212015 2016
Pro
gn
ose
19
24
29
37
41
33
44
Millionen Nutzer
Twitter2
Mio.
Mio.
Mio.
330
106
YouTube2
1 500
Musical.ly
200
14 Mio.
Bei Facebook sind Bei Facebook sind
Millionen Nutzermonatlich aktivMillionen Nutzermonatlich aktiv
2 072
Millionen Nutzer
WhatsApp1
1 300
Millionen Nutzer
Instagram1
800
Mio.
178
Mio. Mio.
Pinterest1
200Google+2
111
SnapchatIt is impossible to imagine modern communication without social networks. The more members they have, the more attractive they are to new users and advertisers. The big players in the market, and in particular Facebook, are be-coming increasingly powerful and valuable.
Wiebke Schmitz, Institute of Economic Education at Oldenburg
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Lots of users = high market valueMarket value of selected social networks
Advertising is a big source of incomeAd revenue of selected social networks
A gigantic advertising market has developedGlobal revenue forecast for social media advertising in billions of euros
2013
127.7
34.0481.2bn USD
12.4bn USD
20132017 2017 20162010
27.6 bn USDFacebook
30
25
20
15
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5
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3.7LinkedIn
20212015 2016
fore
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41
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million users
Twitter2
m
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330
106
YouTube2
1 500
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14 Mio.
million users are active on Facebook every month
million users are active on Facebook every month
2 072
million users
WhatsApp1
1 300
million users
Instagram1
800
m
178
m m
Pinterest1
200Google+2
111
Snapchat
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Mit der Macht kommen die MilliardenUnternehmenswerte ausgewählter sozialer Netzwerke
Werbung spült Geld in die KassenUmsätze ausgewählter sozialer Netzwerke
Ein gigantischer Werbemarkt ist entstandenPrognose der weltweiten Umsätze mit Social-Media-Werbung in Mrd. Euro
2013
127,7
34,0481,2Mrd. US-$
12,4Mrd. US-$
20132017 2017 20162010
27,6 Mrd. US-$Facebook
30
25
20
15
10
5
02,5Twitter
3,7LinkedIn
20212015 2016
Pro
gn
ose
19
24
29
37
41
33
44
Millionen Nutzer
Twitter2
Mio.
Mio.
Mio.
330
106
YouTube2
1 500
Musical.ly
200
14 Mio.
Bei Facebook sind Bei Facebook sind
Millionen Nutzermonatlich aktivMillionen Nutzermonatlich aktiv
2 072
Millionen Nutzer
WhatsApp1
1 300
Millionen Nutzer
Instagram1
800
Mio.
178
Mio. Mio.
Pinterest1
200Google+2
111
Snapchat
Mit der Macht kommen die MilliardenUnternehmenswerte ausgewählter sozialer Netzwerke
Werbung spült Geld in die KassenUmsätze ausgewählter sozialer Netzwerke
Ein gigantischer Werbemarkt ist entstandenPrognose der weltweiten Umsätze mit Social-Media-Werbung in Mrd. Euro
2013
127,7
34,0481,2Mrd. US-$
12,4Mrd. US-$
20132017 2017 20162010
27,6 Mrd. US-$Facebook
30
25
20
15
10
5
02,5Twitter
3,7LinkedIn
20212015 2016
Pro
gn
ose
19
24
29
37
41
33
44
Millionen Nutzer
Twitter2
Mio.
Mio.
Mio.
330
106
YouTube2
1 500
Musical.ly
200
14 Mio.
Bei Facebook sind Bei Facebook sind
Millionen Nutzermonatlich aktivMillionen Nutzermonatlich aktiv
2 072
Millionen Nutzer
WhatsApp1
1 300
Millionen Nutzer
Instagram1
800
Mio.
178
Mio. Mio.
Pinterest1
200Google+2
111
Snapchat
Lots of users, lots of powerMonthly active users of selected
social networks
(Q3 2017)
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6 People
Beate Faulborn, Institute of Economic Education at Oldenburg
Siemens is one of the largest companies in
Germany. It produces all kinds of tech-
nology – from locomotives to power
plants. However, the Munich-based company
isn’t making headlines these days due to some
new technological breakthrough, but because it
announced the reduction of 7,000 jobs. Two fac-
tories in Leipzig and Görlitz, where more than
900 employees manufacture steam turbines, are
to be closed. Joe Kaeser, the CEO of Siemens,
faced a lot of criticism for this decision. Last year,
the Group generated a profi t of 6.2 billion euros.
This success makes it diffi cult for many to under-
stand why any factories should be closed.
The answer, though, is relatively simple:
Siemens has a problem. Thanks to the energy
transition and digitalisation, the company
needs to restructure its product range if it
wants to keep pace with international compe-
tition in future. Coal-fi red power plants, for
example, will become increasingly scarce (see
also page 8). Siemens needs to adapt to these
changes and intends to invest more heavily in
sustainable sectors such as renewable ener-
gies instead of coal.
Joe Kaeser knows Siemens inside out. The
60-year-old has been working with the Group
since 1980. He started there right after fi nishing
his university degree in Business Administra-
tion. Over the years, he worked in a wide varie-
ty of areas and had deployments in Asia and the
United States. He has been CEO of the company
since 2013.
Wiebke Ammen, Institute of Economic Education at Oldenburg
Taylor Swift is a megastar. With the new
album “Reputation”, the American singer
and actress has once again released a
major success.
The 28-year-old managed to sell a re-
cord-breaking one million copies of the album
in the USA within a few days. But there's more
to her success than pure artistic talent. Swift
has an incredibly good marketing strategy.
She is incredibly adept at using both
friends and enemies for her own purposes.
For instance, she knows how to generate at-
tention through public spats and regularly
posts pictures of herself with her famous
friends on social media. Swift has also patent-
ed individual lines from her songs (see patent
› handelsblattmachtschule.de/spickzettel). This
means that she earns money from any fan ar-
ticle sold that references these lines. She even
patented the term “Swifties” – the name of her
fan base.
Swift has also developed an innovative
twist for selling her concert tickets: Fans can
improve their place in the queue by register-
ing on the Internet and completing tasks be-
forehand, like watching a video several times,
buying the new album or posting something
on Facebook and Co. This means that the me-
gastar makes money in a wide variety of
ways. Fo
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Siemens CEO Joe Kaeser recently made some controversial decisions. The manager wants to make the giant corporation fi t for the future.
Siemens slims down
Siemens-Boss Joe Kaeser
Superstar and marketing genius
Her marketing strategy is a bit of a turn-off
Freia, Year 11
STUDENT EDITORIAL BOARD MEMBER
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Companies & Markets 7
Whoever earns money or buys something pays taxes to the state. The government uses the
money to provide services that benefi t everyone.
Stephan Friebel-Piechotta, Institute of Economic Education at Oldenburg
Tax revenues in Germany have
risen steadily over the past
few years. For this reason,
some politicians want to reduce taxes
to ease the burden on citizens. Others
have a diff erent idea. They want to
spend the additional revenue on envi-
ronmental protection, social benefi ts
or infrastructure. What is the better
choice? The tax debate is complicat-
ed. To understand it better, it is essen-
tial to know who pays what taxes –
and why.
Taxes have different functions.
First, they are the state’s main source
of income. It uses the money to fi -
nance schools, streets or the police,
for example. Secondly, taxes can af-
fect behaviour. For example, you
might pay higher taxes when buying
some environmentally harmful prod-
ucts than for more eco-friendly prod-
ucts. This is intended to make certain
products less attractive for consumers.
Finally, taxes serve to distribute income
and assets more equitably. The state
uses its income to help poorer citizens,
for example through social benefi ts.
There are basically two types of
taxes. On the one hand, there are tax-
es on property and income. Anyone
who earns more than a specific
amount has to pay taxes on every ad-
ditional euro earned as part of their
income taxes. This income can come
from many sources, including wages,
profi ts from savings or income from
renting fl ats. People with higher in-
comes pay more taxes than poorer
citizens.
The second form of tax is sales tax
or value-added tax (VAT). Here, every-
one has to pay the same amount.
Whether for bread at the baker’s or for
a car – VAT is always part of the price.
According to calculations by eco-
nomic experts, these consumer taxes
mean that the tax burden is not dis-
tributed completely fairly. House-
holds with very low incomes
spend a higher pro-
portion of their in-
come on VAT than
wealthier households.
Getting back to
the tax debate: No
one enjoys paying tax-
es. We generally want
to keep what we earn.
But we need to keep
things in perspective:
Hardly anyone would
want to forgo the many
benefits the state provides thanks to
taxes.
Fo
tos:
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w.s
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en
s.co
m/p
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; g
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| R
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Fo
tos:
gett
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| U
lric
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art
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trib
uto
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rin
a F
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an
ken
bla
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by F
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pic
kzett
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Donata Riedel, Handelsblatt Berlin
What is tax evasion?
The state needs money to build schools among
other things. That’s why it collects taxes. But
some try to pay less than their fair share – or
even no taxes at all. In most cases, this is tax
evasion and a criminal offence.
Who is harmed by tax
evasion?
All of us. If everyone would
pay their taxes, it would likely
result in lower tax rates for
everyone.
What do you do about tax
evasion?
We employ tax offi cials
who assess everyone’s tax
returns (see cheat sheet).
And we have tax investigators who, like
the police, investigate when necessary.
What is a tax haven?
Every country wants to attract companies and
the jobs they create. Some do this by passing
laws that allow companies to pay little or no tax-
es in their country. A haven is a place where one
fi nds shelter or protection – so a tax haven is a
country where companies go to fi nd “protection”
from taxes.
Why is it so diffi cult to ban large companies
from doing business in tax havens?
With the many different laws around the world,
it is not always easy to say what is allowed and
what is not. But when we see companies vio-
lating the law to save on taxes, our tax offi cials
intervene. And they are becoming increasingly
successful at it.
The Hessian fi nance minister explains why tax evasion is a problem for all of us.
Thomas Schäfer
Q&A with …
tributed completely fairly. House-
holds with very low incomes
evasion and a criminal offence.
Who is harmed by tax
evasion?
And we have tax investigators who, like
In a tax return, individuals or companies
provide detailed information on their
income and expenses. They must prove this
with documents such as invoices. The tax
offi ce then calculates the amount of tax to
be paid. Under certain circumstances,
applicants also receive refunds.
› handelsblattmachtschule.de/spickzettel
IMP
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01February
23March
02AprilApplication period
• Register at www.fi nanzielle-bildung-foerdern.de
• Describe your project • Upload suitable images
Tip: Find a sponsor bank and secure € 250 for your project.
Bringing in a good harvest
Some collect potatoes from a fi eld and sell them at the market. Others sew discarded school maps into trendy bags. Just add the label and
it’s ready for sale! Together, they form the student com-pany DUPF, a service and production company at Oet-tingen High School. Their business is organized like a real company. Here, they learn how to handle money in the most practical way.
In 2017, DUPF took fourth place in the easyCredit Award for Financial Education. The pupils also collect-ed over 10,000 votes during online voting. The result: 3,250 euros in prize money. Alex and Nico, YouTubers and founders of TheSimpleClub, also paid a visit to the student company. “It’s great to see how much fun they are all having,” noted Nico. “This is a perfect example of fi nancial literacy.”
“The students have to carefully plan and consider their company’s income and expenses,” adds Christi-ane Decker, member of the Board of Management at TeamBank. That’s what the prize awarded by Team-Bank is all about. “We want to recognize projects that teach students how to handle money in a creative way.” And this doesn’t always have to be a student company – how about a song about money or a self-organized class party?
How pupils can benefi t from fi nancial education.
TimelineHere’s what you have to do:
The DUPF employees harvest potatoes – supported by TheSimpleClub.
new
com
er
Sp
ecia
lin
sert
int
he
I Special insert
Simply scan the QR code to watch Alex & Nico’s visit to the project. Other award-winning projects can be seen at: www.fi nanzielle-bildung-foerdern.de
Do you have a cool idea?Then be sure to apply for the Financial Educa-tion Award this year. Submissions are accep-ted starting 1 February! (see below)
Fo
tos:
Team
Ban
k
30AprilOnline voting The decision
• Now it’s up to you – use your network and get your family, friends, sports club mem-bers and acquaintances to vote for the project.
• You could win up to 5,000 euros in prize money for your project.
• Did you win? Then look forward to the prize money and the certifi cates for your project. Perhaps members of the jury will come for a visit.
Between € 500 and € 5,000 for projects that collect the most votes in online voting. Even 150th place wins some cash!
Five projects selected by a jury receive an additional € 5,000 each.
€ 250 guaranteed for projects sponsored by a Volksbank Raiffeisenbank.
The prizes for the top 3 online and jury-selected projects will be awarded directly at their location.
These six projects also win a high-quality promotion package worth € 10,000.
Here's what you can win
The student company DUPF is an example of fi nancial education done right.
Nico Youtuber and founder of TheSimpleClub
Watching their work transform into money motivates the students. Success is what
drives us.
Walter Fuchs,Teacher at the secondary school Oettingen
The students experience fi rst-hand how a company functions. This is the
heart of fi nancial education.
Ursula Hertle,Rector of the secondary school Oettingen
The students can see that hard work pays off –
even in the fi nancial world.
Max Sefranek,Teacher at the secondary school Oettingen
Special insert II
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8 Handelsblatt explains the debate about coal-fired power plants
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8 Handelsblatt explains the debate about coal-fired power plants
gett
yim
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| C
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ean
Gallu
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Sta
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“Electricity generation from coal will de-
cline signifi cantly and continuously,”
says Markus Krebber. The 44-year-old
does not work for an environmental pro-
tection organisation. He is the Chief Fi-
nancial Offi cer at RWE, Germany’s larg-
est coal-fired power producer and
Europe’s largest emitter of CO2. Krebber
is under no illusions. In the long term,
coal-fi red power plants, which emit a par-
ticularly large amount of the greenhouse
gas CO2, do not fi t into the global fi ght
against climate change. […]
With the battle against nuclear power de-
cided, environmentalists are now focused
on combating coal. But it isn’t just the
super eco-conscious turning against coal
– many businesses are also moving away
from coal power. Last week, 50 German
companies[...] signed an appeal request-
ing “an exit path from coal-fi red power
generation” to be anchored in any up-
coming coalition agreement. “If coal were
to be phased out quickly, supply security
would no longer be guaranteed,” Krebber
argues. However, his company also has
clear economic interests in coal – it earns
a solid profi t from lignite (brown coal).
“We look at the topic from a practical
perspective,” says Klaus Kleinekorte of
Amprion, a power grid operator: [...]
“With our responsibilities, it is concerning
to us when power plants that can deliver
electricity in a secure, fl exible and calcu-
lable manner are to be taken off the grid.”
[…]
Simone Malz, Institute of Economic Education at Oldenburg
About 40 percent of the electric-
ity we need comes from coal-
fired power plants. There are
over 100 such plants in Germany.
But burning brown and hard coal
emits a lot of CO2. For this rea-
son, these plants are considered
bad for the climate. That is why
many people are calling for coal
to be phased out as quickly as
possible and old power plants to
be shut down immediately. Opin-
ions differ, however, as to how
quickly such an exit can be real-
ised without compromising sup-
ply security. Supply security
means that there is always
enough electricity available for
households and companies –
around the clock, every day.
Can renewable energies fi ll the
gap?
At present, renewable energies
cover a good third of demand.
However, the amount of electric-
ity produced is not evenly dis-
tributed throughout the year. On
favourable days, wind, solar and
other renewables can almost
cover demand all on their own.
However, they provide almost no
energy on calm, grey days. Since
we need electricity every day, re-
gardless of the weather, we need
some kind of backup. The only
power sources that can currently
supply suffi cient quantities relia-
bly are nuclear power and coal.
Environmental associations be-
lieve the current buffer is large
enough that coal-fired power
plants are no longer necessary.
But grid operators and the Fed-
eral Network Agency (see cheat
sheet) fear that this buffer could
quickly disappear.
Why do German companies want
to phase out coal?
A large group of German compa-
nies has come out in favour of
phasing out coal energy. In addi-
tion to environmental aspects, a
central motive is that they want
reliable guidelines from politicians.
They want to know what to expect
in the coming years regarding
electricity supply and the energy
transition. However, there are also
companies and trade unions that
want to keep coal – in part to pre-
serve jobs and profi ts.
What does that mean?
Lights out on coal?Coal-fi red power plants will one day be a thing of the past – but when? Environmentalists are calling for a rapid exit, while grid operators warn against blackouts.
Excerpt from a Handelsblatt article from 15 Nov 2017
An enormous bucket-wheel excavator.
Information is always interpreted according to
interests.
Kaja, Year 13
STUDENT EDITORIAL BOARD MEMBER
Coal-fi red power plants will one day be a thing of the past – but when? Environmentalists are calling for a rapid exit, while grid operators warn against blackouts.
The Federal Network Agency
ensures that competition between
providers is possible in markets in
which lines and networks play a major
role (power supply, rail network,
telephone lines). In the electricity
sector, the authority also monitors
the stability of the networks.
› handelsblattmachtschule.de/spickzettel
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Melina Asemakes, Jared Heßmann (Year 7), Gesamtschule Windeck
As in a real company, each of the 16
members in our cooperative has
a permanent job. One handles
press appointments, another accounting,
while another manages our arrangements
with the camp sites and hotels that adver-
tise on our portal. We meet once a week to
discuss upcoming tasks.
Since we wanted to make important
decisions together, we decided to form a
cooperative (see cheat sheet). In a coop-
erative, each member has one vote. One
of the fathers of the cooperative move-
ment was Friedrich Wilhelm Raiff eisen.
As a mayor in the 19th century, he en-
sured that wealthy citizens cared for the
poor – not through gifts and donations,
but through favourable loans. For exam-
ple if a farmer needed money for seed, he
could borrow money to plant his crops.
He could then pay back the loan after
selling the harvest next summer. Raiff ei-
sen’s principle was: helping people to
help themselves.
Raiff eisen would have been 200 years
old in 2018. Since he also lived in Hamm
an der Sieg, and thus very close to our
home town of Windeck, we decided to
set up a Raiffeisen-themed ecological
holiday programme. The off ers can be
booked directly through our cooperative
(oeko-e.de) and include overnight ac-
commodations at a rural camp site as
well as excursions to Raiff eisen’s birth-
place and the Westerwald Landscape
Museum in Hachenburg. Groups can also
book a workshop at the museum where
they can immerse themselves in the
world of Raiff eisen’s day.
Everyone has a job to do
Amelie Jacobs, Tim Schönberger, Anton Zab (Year 10), Helene-Lange-Schule Oldenburg
Every year, thousands of students organize
a big party to celebrate their graduation.
This requires a lot of organizational tal-
ent and fi nancial planning.
We asked Gila Mathiak, the
director of year 10, how such
celebrations are planned at
our school. She explained
that, fi rst, the pupils form
different groups. The most
important of these is the Grad-
uation Group, which consists
of teachers, pupils and parents
from every class. It discusses all
results and decisions.
Then there is a group respon-
sible for the activities and moderation,
another one determines the content of the
yearbook and its layout as well as the design
of the graduation hoodies. Then there is the
Finance Group, which raises money for the
celebration in cooperation with the teachers.
In Ms. Mathiak’s experience, a graduation par-
ty costs between 12,000 and 14,000 euros
for 120 pupils. Part of this sum is fi nanced by
catering and cake sales, advertisements in
the yearbook and entrance fees. Donations
from parents or companies are also very im-
portant. These are used, among other things,
to ensure that students in fi nancial hardship
also receive tickets, a yearbook and a hoodie.
Organizing a graduation party takes a lot of
effort and planning. Tasks and responsibilities
need to be effi ciently delegated and con-
siderable money needs to be raised. In this
sense, planning a graduation
party is very similar to
the division of labour in
businesses.
Fo
to: D
eu
tsch
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Raif
feis
enverb
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Sp
ickzett
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©rz
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; Ico
n: D
esi
gn
ed
by F
reep
ik ; B
ilderr
ah
men
: V
ecte
ezy.
co
m
Sp
ickzett
el:
©rz
aru
– s
tock.a
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; F
oto
s: g
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yim
ag
es
| C
ap
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c, S
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Gallu
p /
Sta
ff
The pupil cooperative Öko-E operates a portal for environmentally conscious holiday accommodations. There will be a special offer to commemorate Raiffeisen’s 200th birthday in 2018.
Graduation parties
newcomers write 9
This requires a lot of organizational tal-
ent and fi nancial planning.
We asked Gila Mathiak, the
director of year 10, how such
celebrations are planned at
our school. She explained
that, fi rst, the pupils form
different groups. The most
important of these is the Grad-
uation Group, which consists
of teachers, pupils and parents
from every class. It discusses all
results and decisions.
Then there is a group respon-
A cooperative is a form of enterprise. It is made up of several members who join together for business. It is led by persons (board of directors, super-visory board) who are themselves members. However, the decisions are made jointly by all members. There are, for example, cooperative banks, housing cooperatives and energy cooperatives. › handelsblattmachtschule.de/spickzettel
There are more than
7 500 COOPERATIVES
in Germany.
Friedrich Wilhelm Raiffeisen was a pioneer in the cooperative movement.
Vocabulary
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… the economy suffers without a government?
Kostenlos für Ihre Schüler bestellen
Lehrkräfte können den Handels-
blatt Newcomer für ihre Schüler
kostenlos bestellen:
› handelsblattmachtschule.de/newcomer
Handelsblatt Newcomerauf Englisch
Schüler und Lehrer können eine
englische Übersetzung des Han-
delsblatt Newcomers auf unserer
Internetseite kostenlos als PDF
herunterladen.
› handelsblattmachtschule.de/newcomer
Without a government, it is very diffi cult to make forward-looking decisions. This will weaken the economy in the long run.
Dieter Fockenbrock, Handelsblatt Düsseldorf
Germany elected a new parliament in
September 2017. But politicians have so
far been unable to agree on who should
govern the country. A Grand Coalition of CDU,
CSU and SPD? Or maybe a Jamaica Coalition
with CDU, CSU, FDP and the Greens? Hardly an-
yone expects a result before Easter. This would
mean that Germany will have been without a
working government for six full months. Instead,
the country is being run by a “caretaker govern-
ment”. Here, the old ministers temporarily remain
in offi ce. However, the fi nance and transport min-
isters have already moved on to other positions.
Their posts are now managed by others.
And this is the problem. The government is
no longer governing. It merely keeps things run-
ning as they were – no new decisions are made.
Here are two examples: 1. America recently
passed a massive reduction in corporate taxes.
Should we respond with our own reduction in
corporate taxes? There won’t be an answer until
we have a new government. 2. The European
Commission decides that electricity should be
transported more easily between countries. This
requires new lines at the borders. Who will de-
termine this in Germany? For now, no one.
The economy can handle this for a few
months. Taxes will continue to be collected.
Roads will still be repaired. But at some point,
someone has to decide what happens next –
whether new paths will be taken and what direc-
tion they will take.
10 Time-out
FÜR ALLE, DIE BEI ‚DIVIDENDE‘ NICHT AN MATHE, SONDERN AN GEWINN DENKEN.Für Jugendliche. Von Jugendlichen. Eure Themen. Und was dahintersteckt.
www.orange-hb.com
› handelsblattmachtschule.de/newcomer
Is it true that…*
* Suggestions for “Is it true that” topics can be submitted to: › [email protected]
Illu
stra
tio
nen
: D
esi
gn
ed
by r
ocketp
ixel /
Fre
ep
ik; S
pic
kzett
el:
©rz
aru
– s
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om
The next Hnewcomer will appear in March 2018. It will cover numerous topics, including rare earths.
ImpressumHerausgeber: Dieter Fockenbrock, V.i.S.d.P. (Handelsblatt) und Hans Kaminski (Institut für Ökonomische Bildung IÖB, Uni Oldenburg)Konzept: Katrin Eggert, Dieter Fockenbrock, Hans Kaminski, Michael Koch Redaktion: Melanie RübartschArtdirector: Regina Baierl Objektleitung: Verena von HugoKoordination: Rebecca Lembke, Melanie RübartschLayout und Fotos: Sandra Janzsó, Silke Herwig, Corinna ThielEnglische Übersetzung: John Dalbey für PONS GmbHVerlag: Handelsblatt GmbH Geschäftsführung: Gabor Steingart (Vorsitzender), Frank Dopheide, Ingo Rieper, Gerrit Schumann Kasernenstr. 67, 40213 Düsseldorf, Tel.: +49 (0) 211-887-0Druck: kuncke druck GmbH,Kornkamp 24, 22926 AhrensburgMitarbeiter dieser Ausgabe: Melina Asema-kes, Jared Heßmann, Lehrer und Schüler der Helene-Lange-Schule Oldenburg (Ortrud Reuter-Kaminski, Terje Frisse, Hanne Hägele, Amelie Jacobs, Emma Jensen, Marie Lügger, Tomma Otzen, Freia Rose-Borsum, Tim Schönberger, Kaja Schönborn, Lilly Sophie Sellere, Imke Thomssen, Anton Zab)Fragen und Feedback: [email protected] Handelsblatt Newcomer erscheint alle zwei Monate.
Deutsch Englisch Deutsch Englisch
adept geschickt steam turbines Dampfturbinen
appeal Appell superfl uous überfl üssig
blackout Stromausfall supply security Vorsorgungssicherheit
blockchain Blockkette tax investigator Steuerfahnder
cardiovascular Herzkreislauf(system) to ban sth. etw. verbieten
caretaker government Übergangsregierung to commemorate sth. etw. gedenken
coal-fi red von Kohle betrieben to fl uctuate schwanken
deployment Entsendungto immerse oneself in sth.
sich in etw. vertiefen
dumbbells Hanteln to pay off (sich) auszahlen
encrypted verschlüsselt to sound the alarm Alarm schlagen
equitably gerecht transaction hier Kontobewegung
forgery Fälschung yearbook Jahrbuch/Abschlusszeitung
grid operators Netzbetreiber
hypertension Bluthochdruck
newcomer Neueinsteiger
pedometer Schrittzähler
spat Zänkerei