Study : EN001 – ENTREPRENEURSHIP 1Year : 2013Topic : BUSINESS MODEL

7 SEPTEMBER 2013 – HENDRY HARTONO, SE., MM

SOSIALISASI DOSEN ENTREPRENEURSHIP

What is Business Model?

A business model articulates the logic, the data and other evidence that support a value proposition for the customer, and viable structure of revenues and costs for the enterprise that delivering that value. (Teece, 2010)

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PART 1BEYOND PROFIT

A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

Business model types:

1. E-shop2. e-procurement3. e-malls4. e-auction5. virtual communities6. portals7. brokers8. advertising

The nine building block

1. Customer Segments (CS), an organization serves one or several customer segment

2. Value Proposition (VP), it seeks to solve customer problem and satisfy customer needs with value proposition

3. Channels (CH), value proposition are delivered to customers through communication, distribution, and sales channels

4. Customer Relationship (CR), are establish and maintained with each customer segment

5. Revenue Streams (R$), result from value proposition successfully offered to customer

6. Key Resources (KR), are the assets required to offer and deliver the previously described elements

7. Key Activity (KA), by performing a number of key activities

8. Key Partnership (KP), some activities are outsourced and some resources are acquired outside the enterprise

9. Cost Structure (C$), the business model element result in the cost structure

Business Model Canvas

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OFFER = VALUE PROPOSITION ?

OFFER = VALUE PROPOSITION ?Value PropositionThe bundle of products and services that create

value for a specific customer segment

Bina Nusantara Source: BMG page 22-23

Question:

1. What value do we deliver to the customer?

2. Which one of our customer’s problem are we helping to solve?

3. Which customer needs are we satisfying?

4. What bundles of products and services are we offering to each customer segment?

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TEAM EXERCISE • Please take Business Model Canvas A3 • Watch the video• Present in front of class

References• Alexander Osterwalder & Yves Pigneur, Business Model Generation, John

Willey & Sons. Inc. Hoboken, New Jersey, United States of America, 2010, ISBN: 978-0470-8764-1

• Donald F. Kuratko, Jeffrey S. Hornby (2009). New Ventures Management, The Entrepreneur’s Roadmap. Pearson Prentice Hall, New Jersey, ISBN 0-13-135530-9