GGGGEEEETTTT MMMMOOOORRRREEEE

SERVING OUR ADVERTISERS & READERS SINCE 1882

FFFFoooorrrr YYYYoooouuuurrrr

AAAAddddvvvveeeerrrrtttt iiiissssiiiinnnngggg DDDDoooollll llllaaaarrrr

Effective October 1, 2008

www.carsHQ.net

www.mitchellrepublic.com 120 S. Lawler • P.O. Box 1288 • Mitchell, SD 57301 • 605.996.5514 • Fax 605.996.7793

www.jobsHQ.net

Discover ...The Power of the Press

Narrow

Your Search

MEMBER SOUTH DAKOTA NEWSPAPER ASSOCIATION

Kim Sinkie, Sales Manager • Lindsey Wilson, Account RepresentativeLocal Display Email: ads@mitchelladvisor.com

Take advantage of affordable, increased readership by advertising in The ADvisor ADvantage shopper – published every Wednesday anddelivered to more than 19,500 homes with more than 50,000 readers in a 14-county trade area! We’re the only media that can offer totalmarket coverage!

Annual Contract Rates .................................................... Color...............................................................................................Black & One Color $100Black & Two Colors $170Black & Three Colors $250

Super Saver Plans................................................................◆ Quad Package $5.90/Inch

Run your ad four consecutive weeks. Ad must be similar size – copy changesallowed.

◆ 13-Week Package $5.60/InchRun your ad thirteen consecutive weeks. Ad must be similar size – copychanges allowed.

◆ 50-Week Package $4.60/InchRun your ad every week over a year period. Ad sizes may vary from week toweek.

◆ Pick-up Rate $4.85/InchRepeat your ad from any other publication with no copy changes.Ad must be reproducible or you must provide camera ready materials.

Inches* Rate per inch5,000 $4.703,000 $5.002,000 $5.101,000 $5.40

700 $5.60500 $5.85300 $5.95185 $6.25

Open $8.40*All ads appearing in both the ADvisor ADvantage and The Daily Republic apply toward one contract.

Misc. Rates ..............................................................................

OUR COVERAGE AREA

THE DAILY REPUBLICHighest Household penetration of any

media within a 17-County Area!

With over 12,400 paid circulation,your ad message will reach in excess of

30,000 readers, 80% penetration within a 12 mile radius and

74% penetration in a 25 mile radius.

Reliable verified delivery reportsfor complete coverage data.

CARRIER DELIVERED 57%U.S. MAIL DELIVERED 38%

SINGLE COPY SALES 5%

For Over 25 years the Advisor Advantage has helpedarea businesses maximize their advertising dollars.

It is the only weekly publication offeringtotal market coverage.

DISTRIBUTION:50,000 Readers

A Giant Value for yourAdvertising Investment!

TOGETHER WE GIVE THE ADVERTISING RESULTS YOU EXPECT WITH THE SERVICE YOU DESERVE!

THE ADVISOR ADVANTAGE

◆ Non-Profit Rate $4.45/InchRate available for groups or organizations that are considered non-profit.

◆ Front Page (6x13) $605.00Ad to run on the front page, placed under the Advisor masthead. Price includes full color.

◆ Back Page 1/2 Page (6x10) $550.00Full Page (6x20.5) $725.00

Ad to run on the back page. Price includes full color.

◆ MitchellMarketPlaceInternet packages available.

JONES

TRIPP

LYMAN

GREGORY

BRULE

BUFFALO

CHARLES MIX

AURORA

JERAULD SANBORN MINER

DAVISON HANSON MC COOK

HUTCHINSONDOUGLAS

BON HOMME

Serving 17 Counties

WoonsocketLetcher

Mt. Vernon

MitchellAlexandria

Fulton Salem

Bridgewater

Armour Dimock

Menno

Avon

Springfield

Pickstown

Platte

Lake Andes

Plankinton

White Lake

Wessington Springs

Lane

Howard

Canova

Chamberlain

Kimball

Dallas

Bonesteel

Gregory

Kennebec

Winner

Carter

Murdo

DraperGann Valley

ADvisorAD 120 S. Lawler • P.O. Box 1288Mitchell, SD 57301

Phone: 605-996-5514 Fax: 605-996-7793

www.mitchelladvisor.comSD Toll Free: 1-800-529-5514

vantage

The Daily Republic wants to do more than just sell you advertising space. Our goal is to help you invest in an advertising plan that willbring you results! If you have any questions or need more information, please call any one of us...you’ll be glad you did!

605-996-5514 • Classified Advertising: 605-996-5515 • Fax: 605-996-7793 • SD Toll Free: 1-800-529-5514AdSEND Address: SDMIT • Local Display Email: dailyads@mitchellrepublic.com • Classified Email: dailyclass@mitchellrepublic.com

We accept emailed ads in PDF or JPEG format. $5.00 charge for all emails.

Ross Ulrich, PublisherKevin Flemmer, Advertising DirectorKim Sinkie, Advisor Sales ManagerLorie Hansen, Advertising Dept. Asst.

PersonnelJanet DeRoucheyKim HenglefeltTonya Stahl

Penny Hohbach, SupervisorConnie PopejoyAshley Vetch

Account Representatives Classified Sales RepresentativesCheryl WenzelLindsey Wilson

Local & Classified Display RatesAnnual Contract Inch AgreementsTake advantage of flexible scheduling and substantial repeat discounts as low as 75% off! Same ad must be repeated, no copy changes allowed.

Frequency Programs*13 Week Local Frequency Contract*Once a week:* $9.25 a column inchTwice a week** $6.65 a column inch50 Week Local Frequency Contract*Once a week:* $7.85 a column inchTwice a week** $5.40 a column inch

13 Week Classified Frequency Contract*Once a week:* $7.00 a column inchTwice a week** $5.90 a column inch50 Week Classified Frequency Contract*Once a week:* $5.80 a column inchTwice a week** $4.60 a column inch

*6” minimum ads, ad must be same size and campaign to receive weekly frequency.**Must be same ad to receive discount.

*Discount on ads to run within 6 days of initial ad, no copy changes allowed

Total Market Coverage - Advisor AdvantageRepeat your ad from The Daily Republic and into the Advisor Advantage for only $3.70 per inch! The Advisor Advantage is inserted into thenewspaper every Wednesday, as well as delivered to an additional 8,000 households in a 14-county area, for a total 19,500 households.

Color Rates

All rates listed on rate card are net rates and are not commissionable.Any ads scheduled as 19” or taller are billed out at 20 1/2”.

Quad Package - $10.45 per inch (local display) $8.15 per inch (classified display)Run four ads within 30 days, same size ad, minimum of 6” per ad, minor copy changes allowed.

2nd Ad 3rd AdInches 1st Ad 50% off* 75% off*5,000 10.90 5.45 2.733,000 11.25 5.63 2.812,000 11.65 5.83 2.911,000 12.00 6.00 3.00700 12.40 6.20 3.10500 12.65 6.33 3.16300 12.85 6.43 3.21185 13.05 6.53 3.26

Open 16.65 8.33 4.16

2nd Ad 3rd Ad1st Ad 40% off* 60% off*8.20 4.92 3.288.40 5.04 3.368.45 5.07 3.388.75 5.25 3.509.00 5.40 3.609.25 5.55 3.709.50 5.70 3.809.95 5.97 3.9812.90 7.74 5.16

Local Display Classified Display

One Color $100.00

Two Colors $170.00

Three Colors $250.00

Special Location AdsFront Page Strip, 5 Col.x1” Daily $135Ad runs across the bottom of the front page of Section A. Ad may include one color at no charge.

Non-Profit Rate: $9.95 per inch25% off pick-up rate ($7.45 per inch)

Kids Page, 6 Col.x5” Monday $75.00Ad to include Mitchell Public School activities available during school year.

Sports Scoreboard, 5 Col.x2” Daily $50Ads runs on top of the sports agate page, 13 week program required.

Church Signature Page Saturday $11.00 a boxRequires a year contract.

Community Sponsored Pages $17.50 a boxRequires a year contract.

Sports Sponsor Pages $17.50 a boxRequires a year contract.

Bridal Page $9.95 per inch

TV Guide Front $62.50

TV Guide Back $51.50

Chamber Spotlight $20.00

Business Page Sponsor $11.00 per inch

*6” minimum ads, ad must be same size and campaign to receive weekly frequency.**Must be same ad to receive discount.

Our “Wee Prints” print & deliver program will give your business theopportunity to reach new customers at very affordable rates! We willdesign, typeset, print and deliver your sales message on an 8.5”x11”flyer to our readers. 3,000 minimum insertion order.

White Paper Cost per thousand1 side, black ink $70.002 sides, black ink $78.501 side, black +1 color $78.302 sides, black +1 color $98.90

• Add $7 per thousand for colored paper• Add $10 per thousand for astro brite paper• Add $8 per thousand for folding• Add $10 per thousand for solid reverse• Composing fee: $35 per side• Add $35 for less than 5,000

Wee Prints

Preprint Insertion

Zoned DistributionAdd $7.00/per thousand for zoned distribution if less than 12,000pieces in The Daily Republic. 12,300 pieces are required for full rundistribution. Saturday add 400. Minimum 3,000 inserts. Minimumcharge $125.00. Mini/Flex-Tab Maximum size 5 3/4”x11”. Tab size Maximum 11”x11”. No Zoning on Saturday.

Display Deadlines

Mechanical RequirementsDaily Republic & ADvisor ADvantage

Local Full Page, 6x20.5”Classified Full Page, 9x20.5”

Local Advertising1 column 1.667” 10 picas2 column 3.458” 20.9 picas3 column 5.25” 31.6 picas4 column 7.042” 42.3 picas5 column 8.833” 53 picas6 column 10.63” 63.9 picas

Classified (9 Column) Advertising1 column 1.111” 6.8 picas2 column 2.3” 13.9 picas3 column 3.49” 20.11 picas4 column 4.679” 26 picas5 column 5.868” 35.2 picas6 column 7.057” 42.4 picas7 column 8.247” 49.5 picas8 column 9.436” 56.7 picas9 column 10.63” 63.9 picas

Any ads scheduled as 19” or taller are billed out at 20 1/2”.

We’ll insert and deliver most printed pieces into The Daily Republic and theAdvisor Advantage for much less than direct mail. Frequency contracts areavailable to make it even more affordable!

Size Cost per thousandSingle Sheet 8”x10” $40.704 Page Tabloid $44.756 Page Tabloid $49.758 Page Tabloid $55.55

10 Page Tabloid $58.1512 Page Tabloid $61.0014 Page Tabloid $63.7016 Page Tabloid $66.4518 Page Tabloid $69.5020 Page Tabloid $73.0024 Page Tabloid $78.1528 Page Tabloid $82.5032 Page Tabloid $85.30

5% discount for inserting 5-11 inserts per year; 10% discount for 12-39inserts per year; 15% discount for 40-59 per year; 20% discount for60+ per year.

Open Line Rates5 Line minimum. Rates listed per line, per insertion.

# Of Insertions Cost Per Line1 or 2 $1.853 to 5 $1.406 to 11 $1.2512 to 17 $1.0018 or more $.80

*Add 45¢/line to also place your ad in The Advisor Advantage.

Service Directory $31.00 5 lines, 26 daysAdvertise your business or service in our classified section every dayfor as little as $1.15 per day! 5 Line minimum, must run at least 26 consecutive days.

Blind Box Service $7.00 pickup $10.00 deliveredAdvertisers may rent the use of The Daily Republic box for ad replies.You may choose to pick up your replies at our office or have themdelivered to you.

Publication Day Deadline/Space ReservationMonday Noon, ThursdayTuesday Noon, FridayWednesday Noon, MondayThursday Noon, TuesdayFriday Noon, WednesdaySaturday 11 AM, ThursdayAdvisor Advantage Noon, Friday

• Color DeadlinePlease allow one extra day prior to regular deadline.

• ProofingPlease allow one day prior to regular deadline. 30” minimum.

• HolidaysWe do not publish on the following holidays: New Year’s Day, MemorialDay, 4th of July, Labor Day, Thanksgiving or Christmas. Advance alldeadlines by one day during holiday interventions.

MitchellMarketPlaceInternet Packages available starting for as little as $25.00 per month.Contact your Sales Representative today!

THE DAILY REPUBLIC:RESULTS MONDAY THRU SATURDAY

THE DAILY REPUBLIC:RESULTS MONDAY THRU SATURDAY

Effective October 1, 2008

Classified Line Rates

120 S. Lawler • P.O. Box 1288Mitchell, SD 57301

Phone 996.5514 • Fax 996.7793 www.mitchellrepublic.com

The Daily Republic wants to do more than just sell you advertising space. Our goal is to help you invest in an advertising plan that willbring you results! If you have any questions or need more information, please call any one of us...you’ll be glad you did!

605-996-5514 • Classified Advertising: 605-996-5515 • Fax: 605-996-7793 • SD Toll Free: 1-800-529-5514AdSEND Address: SDMIT • Local Display Email: dailyads@mitchellrepublic.com • Classified Email: dailyclass@mitchellrepublic.com

We accept emailed ads in PDF or JPEG format. $5.00 charge for all emails.

Ross Ulrich, PublisherKevin Flemmer, Advertising DirectorKim Sinkie, Advisor Sales ManagerLorie Hansen, Advertising Dept. Asst.

PersonnelJanet DeRoucheyKim HenglefeltTonya Stahl

Penny Hohbach, SupervisorConnie PopejoyAshley Vetch

Account Representatives Classified Sales RepresentativesCheryl WenzelLindsey Wilson

Local & Classified Display RatesAnnual Contract Inch AgreementsTake advantage of flexible scheduling and substantial repeat discounts as low as 75% off! Same ad must be repeated, no copy changes allowed.

Frequency Programs*13 Week Local Frequency Contract*Once a week:* $9.25 a column inchTwice a week** $6.65 a column inch50 Week Local Frequency Contract*Once a week:* $7.85 a column inchTwice a week** $5.40 a column inch

13 Week Classified Frequency Contract*Once a week:* $7.00 a column inchTwice a week** $5.90 a column inch50 Week Classified Frequency Contract*Once a week:* $5.80 a column inchTwice a week** $4.60 a column inch

*6” minimum ads, ad must be same size and campaign to receive weekly frequency.**Must be same ad to receive discount.

*Discount on ads to run within 6 days of initial ad, no copy changes allowed

Total Market Coverage - Advisor AdvantageRepeat your ad from The Daily Republic and into the Advisor Advantage for only $3.70 per inch! The Advisor Advantage is inserted into thenewspaper every Wednesday, as well as delivered to an additional 8,000 households in a 14-county area, for a total 19,500 households.

Color Rates

All rates listed on rate card are net rates and are not commissionable.Any ads scheduled as 19” or taller are billed out at 20 1/2”.

Quad Package - $10.45 per inch (local display) $8.15 per inch (classified display)Run four ads within 30 days, same size ad, minimum of 6” per ad, minor copy changes allowed.

2nd Ad 3rd AdInches 1st Ad 50% off* 75% off*5,000 10.90 5.45 2.733,000 11.25 5.63 2.812,000 11.65 5.83 2.911,000 12.00 6.00 3.00700 12.40 6.20 3.10500 12.65 6.33 3.16300 12.85 6.43 3.21185 13.05 6.53 3.26

Open 16.65 8.33 4.16

2nd Ad 3rd Ad1st Ad 40% off* 60% off*8.20 4.92 3.288.40 5.04 3.368.45 5.07 3.388.75 5.25 3.509.00 5.40 3.609.25 5.55 3.709.50 5.70 3.809.95 5.97 3.9812.90 7.74 5.16

Local Display Classified Display

One Color $100.00

Two Colors $170.00

Three Colors $250.00

Special Location AdsFront Page Strip, 5 Col.x1” Daily $135Ad runs across the bottom of the front page of Section A. Ad may include one color at no charge.

Non-Profit Rate: $9.95 per inch25% off pick-up rate ($7.45 per inch)

Kids Page, 6 Col.x5” Monday $75.00Ad to include Mitchell Public School activities available during school year.

Sports Scoreboard, 5 Col.x2” Daily $50Ads runs on top of the sports agate page, 13 week program required.

Church Signature Page Saturday $11.00 a boxRequires a year contract.

Community Sponsored Pages $17.50 a boxRequires a year contract.

Sports Sponsor Pages $17.50 a boxRequires a year contract.

Bridal Page $9.95 per inch

TV Guide Front $62.50

TV Guide Back $51.50

Chamber Spotlight $20.00

Business Page Sponsor $11.00 per inch

*6” minimum ads, ad must be same size and campaign to receive weekly frequency.**Must be same ad to receive discount.

Our “Wee Prints” print & deliver program will give your business theopportunity to reach new customers at very affordable rates! We willdesign, typeset, print and deliver your sales message on an 8.5”x11”flyer to our readers. 3,000 minimum insertion order.

White Paper Cost per thousand1 side, black ink $70.002 sides, black ink $78.501 side, black +1 color $78.302 sides, black +1 color $98.90

• Add $7 per thousand for colored paper• Add $10 per thousand for astro brite paper• Add $8 per thousand for folding• Add $10 per thousand for solid reverse• Composing fee: $35 per side• Add $35 for less than 5,000

Wee Prints

Preprint Insertion

Zoned DistributionAdd $7.00/per thousand for zoned distribution if less than 12,000pieces in The Daily Republic. 12,300 pieces are required for full rundistribution. Saturday add 400. Minimum 3,000 inserts. Minimumcharge $125.00. Mini/Flex-Tab Maximum size 5 3/4”x11”. Tab size Maximum 11”x11”. No Zoning on Saturday.

Display Deadlines

Mechanical RequirementsDaily Republic & ADvisor ADvantage

Local Full Page, 6x20.5”Classified Full Page, 9x20.5”

Local Advertising1 column 1.667” 10 picas2 column 3.458” 20.9 picas3 column 5.25” 31.6 picas4 column 7.042” 42.3 picas5 column 8.833” 53 picas6 column 10.63” 63.9 picas

Classified (9 Column) Advertising1 column 1.111” 6.8 picas2 column 2.3” 13.9 picas3 column 3.49” 20.11 picas4 column 4.679” 26 picas5 column 5.868” 35.2 picas6 column 7.057” 42.4 picas7 column 8.247” 49.5 picas8 column 9.436” 56.7 picas9 column 10.63” 63.9 picas

Any ads scheduled as 19” or taller are billed out at 20 1/2”.

We’ll insert and deliver most printed pieces into The Daily Republic and theAdvisor Advantage for much less than direct mail. Frequency contracts areavailable to make it even more affordable!

Size Cost per thousandSingle Sheet 8”x10” $40.704 Page Tabloid $44.756 Page Tabloid $49.758 Page Tabloid $55.55

10 Page Tabloid $58.1512 Page Tabloid $61.0014 Page Tabloid $63.7016 Page Tabloid $66.4518 Page Tabloid $69.5020 Page Tabloid $73.0024 Page Tabloid $78.1528 Page Tabloid $82.5032 Page Tabloid $85.30

5% discount for inserting 5-11 inserts per year; 10% discount for 12-39inserts per year; 15% discount for 40-59 per year; 20% discount for60+ per year.

Open Line Rates5 Line minimum. Rates listed per line, per insertion.

# Of Insertions Cost Per Line1 or 2 $1.853 to 5 $1.406 to 11 $1.2512 to 17 $1.0018 or more $.80

*Add 45¢/line to also place your ad in The Advisor Advantage.

Service Directory $31.00 5 lines, 26 daysAdvertise your business or service in our classified section every dayfor as little as $1.15 per day! 5 Line minimum, must run at least 26 consecutive days.

Blind Box Service $7.00 pickup $10.00 deliveredAdvertisers may rent the use of The Daily Republic box for ad replies.You may choose to pick up your replies at our office or have themdelivered to you.

Publication Day Deadline/Space ReservationMonday Noon, ThursdayTuesday Noon, FridayWednesday Noon, MondayThursday Noon, TuesdayFriday Noon, WednesdaySaturday 11 AM, ThursdayAdvisor Advantage Noon, Friday

• Color DeadlinePlease allow one extra day prior to regular deadline.

• ProofingPlease allow one day prior to regular deadline. 30” minimum.

• HolidaysWe do not publish on the following holidays: New Year’s Day, MemorialDay, 4th of July, Labor Day, Thanksgiving or Christmas. Advance alldeadlines by one day during holiday interventions.

MitchellMarketPlaceInternet Packages available starting for as little as $25.00 per month.Contact your Sales Representative today!

THE DAILY REPUBLIC:RESULTS MONDAY THRU SATURDAY

THE DAILY REPUBLIC:RESULTS MONDAY THRU SATURDAY

Effective October 1, 2008

Classified Line Rates

120 S. Lawler • P.O. Box 1288Mitchell, SD 57301

Phone 996.5514 • Fax 996.7793 www.mitchellrepublic.com

GGGGEEEETTTT MMMMOOOORRRREEEE

SERVING OUR ADVERTISERS & READERS SINCE 1882

FFFFoooorrrr YYYYoooouuuurrrr

AAAAddddvvvveeeerrrrtttt iiiissssiiiinnnngggg DDDDoooollll llllaaaarrrr

Effective October 1, 2008

www.carsHQ.net

www.mitchellrepublic.com 120 S. Lawler • P.O. Box 1288 • Mitchell, SD 57301 • 605.996.5514 • Fax 605.996.7793

www.jobsHQ.net

Discover ...The Power of the Press

Narrow

Your Search

MEMBER SOUTH DAKOTA NEWSPAPER ASSOCIATION

Kim Sinkie, Sales Manager • Lindsey Wilson, Account RepresentativeLocal Display Email: ads@mitchelladvisor.com

Take advantage of affordable, increased readership by advertising in The ADvisor ADvantage shopper – published every Wednesday anddelivered to more than 19,500 homes with more than 50,000 readers in a 14-county trade area! We’re the only media that can offer totalmarket coverage!

Annual Contract Rates .................................................... Color...............................................................................................Black & One Color $100Black & Two Colors $170Black & Three Colors $250

Super Saver Plans................................................................◆ Quad Package $5.90/Inch

Run your ad four consecutive weeks. Ad must be similar size – copy changesallowed.

◆ 13-Week Package $5.60/InchRun your ad thirteen consecutive weeks. Ad must be similar size – copychanges allowed.

◆ 50-Week Package $4.60/InchRun your ad every week over a year period. Ad sizes may vary from week toweek.

◆ Pick-up Rate $4.85/InchRepeat your ad from any other publication with no copy changes.Ad must be reproducible or you must provide camera ready materials.

Inches* Rate per inch5,000 $4.703,000 $5.002,000 $5.101,000 $5.40

700 $5.60500 $5.85300 $5.95185 $6.25

Open $8.40*All ads appearing in both the ADvisor ADvantage and The Daily Republic apply toward one contract.

Misc. Rates ..............................................................................

OUR COVERAGE AREA

THE DAILY REPUBLICHighest Household penetration of any

media within a 17-County Area!

With over 12,400 paid circulation,your ad message will reach in excess of

30,000 readers, 80% penetration within a 12 mile radius and

74% penetration in a 25 mile radius.

Reliable verified delivery reportsfor complete coverage data.

CARRIER DELIVERED 57%U.S. MAIL DELIVERED 38%

SINGLE COPY SALES 5%

For Over 25 years the Advisor Advantage has helpedarea businesses maximize their advertising dollars.

It is the only weekly publication offeringtotal market coverage.

DISTRIBUTION:50,000 Readers

A Giant Value for yourAdvertising Investment!

TOGETHER WE GIVE THE ADVERTISING RESULTS YOU EXPECT WITH THE SERVICE YOU DESERVE!

THE ADVISOR ADVANTAGE

◆ Non-Profit Rate $4.45/InchRate available for groups or organizations that are considered non-profit.

◆ Front Page (6x13) $605.00Ad to run on the front page, placed under the Advisor masthead. Price includes full color.

◆ Back Page 1/2 Page (6x10) $550.00Full Page (6x20.5) $725.00

Ad to run on the back page. Price includes full color.

◆ MitchellMarketPlaceInternet packages available.

JONES

TRIPP

LYMAN

GREGORY

BRULE

BUFFALO

CHARLES MIX

AURORA

JERAULD SANBORN MINER

DAVISON HANSON MC COOK

HUTCHINSONDOUGLAS

BON HOMME

Serving 17 Counties

WoonsocketLetcher

Mt. Vernon

MitchellAlexandria

Fulton Salem

Bridgewater

Armour Dimock

Menno

Avon

Springfield

Pickstown

Platte

Lake Andes

Plankinton

White Lake

Wessington Springs

Lane

Howard

Canova

Chamberlain

Kimball

Dallas

Bonesteel

Gregory

Kennebec

Winner

Carter

Murdo

DraperGann Valley

ADvisorAD 120 S. Lawler • P.O. Box 1288Mitchell, SD 57301

Phone: 605-996-5514 Fax: 605-996-7793

www.mitchelladvisor.comSD Toll Free: 1-800-529-5514

vantage

The Daily Republic is delivered six days a week to more than 12,400 households in a 17-County Area in southcentral SouthDakota. Your advertising has the potential to reach over 30,000readers! 80% penetration within a 12 mile radius and 74% penetra-tion in a 25 mile radius. That’s easily the highest penetration thatany media has to offer in this market.

National Rates....................................................................

All rates listed as gross rates. All invoices will reflect net rates.

Local Display Rate $21.30 per inch

Classified Display Rate $28.70 per inch

Classified Line Rate $2.87 per line5 line minimum

Color RatesBlack & One Color $250Black & Two Colors $340Black & Three Colors $375

Pre-Printed Insert RatesCOST PER COST PER

SIZE THOUSAND SIZE THOUSANDCard Insert $55.50 20 Page Tab $101.954 Page Tab $62.10 24 Page Tab $108.658 Page Tab $76.70 28 Page Tab $117.0012 Page Tab $83.95 32 Page Tab $120.7016 Page Tab $89.70

ADSend ID Number SDMIT

Mechanical Measurements............................Local Display

Width of Column 1.667”Depth of Column 20.5”Columns per Page 6Inches per Page 123Full Page Size 10.63” wide by 20.5” deep

Classified DisplayWidth of Column 1.111”Depth of Column 20.5”Columns per Page 9Inches per Page 184.5Full Page Size 10.63” wide by 20.5” deep

Circulation & Readership.........................................................................................

Agreements & General Policies...............The Daily Republic shall not be liable for damages arising out of errors inadvertisements that were created outside our offices. Any ads that we creat-ed, The Daily Republic will not be responsible beyond the amount paid for thespace actually occupied by that portion of the advertisement in which the erroroccurred. There shall be no liability for non-insertion of any advertisementbeyond the amount paid in advance for such advertisement. The DailyRepublic reserves the right to revise, reject or cancel an advertisement. Anyadvertisement canceled after deadline will be charged a cancellation fee of upto half price of original price of insertion. All rates listed as gross rates.Invoices will reflect net charges.

Display Deadlines........................................................................

Publication Day Deadline/SpaceReservation

Monday Noon ThursdayTuesday Noon FridayWednesday Noon MondayThursday Noon TuesdayFriday Noon WednesdaySaturday 11 AM ThursdayAdvisor (Wed. publication) Noon Friday

Rates Effective October 1, 2008

Color DeadlinePlease allow one day prior to regular deadline.

HolidaysWe do not publish on the following holidays:New Year’s Day, Memorial Day, 4th of July, Labor Day,Thanksgiving or Christmas. Advance all deadlines by oneday during holiday interventions.

$7.00 CPM zone charge if quantities are less than 12,300 pieces.15% discount allowed to recognized advertising agencies. (Discount not allowed on zone charges.)

120 S. Lawler • P.O. Box 1288 Mitchell, SD 57301

Phone 996.5514 • Fax 996-7793 www.mitchellrepublic.com