06-17-16 using social media to cover events
TRANSCRIPT
Using social media to cover events: strategies, tips and lessons learned
Rich Roesler, Results Washington
Kara Klotz, Office of the Insurance Commissioner
Steven Friederich, Military Department
CASE STUDY: Washington State Government
Lean Transformation Conference
RESULTS WASHINGTON
LEAN CONFERENCE SETUP
#GoLeanWA
LEAN CONFERENCE | 2013
LEAN CONFERENCE | 2013
LEAN CONFERENCE | 2015
SOCIAL MEDIA STRATEGYWhat are we trying to achieve?
SOCIAL MEDIA STRATEGYWhat are we trying to achieve?
SOCIAL MEDIA STRATEGYWhat are we trying to achieve?
Preparation
• “Bustling area, good to highlight canned food donations, busy crowd, exciting day.”
• “This is the person who led the MIT research team that coined the term Lean as we use it today. A Lean rock star.”
• “This is the most popular speaker, per YouTube analytics, every year.”
• “Audio may be challenging; this is a 400 person room.”
• “A rapid-fire format that should be fun.”
SOCIAL MEDIA LOGISTICS
POLLING/FEEDBACK APP
POLLING/FEEDBACK APP
Q. “What is a model line?”
Q. “How do you engage middle management?”
Q: “Why is it so hot in here?”
Q: “It’s really hard to hear in the back of the room.”
A: “Free wifi: Search for GTCTC”
A: “Yes, slides will be available afterward.”
A: “Please bear with us as we adjust audio.”
Q: “How do you inspire people?
VIDEO
STILL PHOTOGRAPHY
STILL PHOTOGRAPHY
SURVEYS
Using social media to cover events Washington Social Media Summit
June 17, 2016
Collect social media handles
June 17, 2016Using social media to cover events 25
Using a hashtag
Can be used to interact
with attendees…
January 6, 2017Using social media to cover events 26
Attendees may interact
with each other…
Or to promote event …
Results from using #WAclimatesummit
June 17, 2016Using social media to cover events 27
Engage with people who are engaged
June 17, 2016Using social media to cover events 28
Photos
Taken with an iPad during
live-tweeting
Taken by professional
photographer
June 17, 2016Using social media to cover events 29
Capture media, info about event
We use Storify to aggregate
media, social media
June 17, 2016Document title 30
Washington Military Department
Wi-Fi CamerasEOS 6D
• Use via EOS Utility App on phone. App has ability to do remote shooting. Full frame camera.
Nikon D750• Use via Nikon Utility App on phone. Full frame
camera.
Nikon D500 • Uses a SnapBridge app and Bluetooth technology
rather than closed Wi-Fi, ensures always connected.
Cheaper route to Wi Fi cameras
Wi-Fi Enabled SD Cards
Partners ConferenceSomeone tweets, while presenter engages
Find Tweets by doing a Twitter search for @waemdand #PIEPC2016
Cascadia Rising
Stats via keyhole.co
Questions
Please contact us:
• Kara Klotz, OIC
• Steven Friederich, MIL
• Rich Roesler, Results WA
FOR MORE INFO