06 internet marketing for linkedin business owners
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Internet Marketing For Linkedin Business Owners by Dr. Mark D. Yates
T: UK. (0) 843 155 0008E: [email protected]: www.elinked.eu
1© 2013 Dr. Mark D. Yates E: [email protected]
An Online Secret
The biggest secret of 2013 about online
business networking is about to be made
public. Look out for
www.elinked.eu
© 2013 [email protected]
The Industrial Revolution• Over 2 centuries ago the
Industrial Revolution changed the way of life for human beings by utilising new radical technology known as steam.
• Not since this advance in technology has anything had the impact on a global audience like the advent of the internet.
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The Virtual Revolution• Today the new World Wide Web Virtual Revolution is
powered by information, which super charges this new revolution.
• The Internet as we know it today, was born out of the summer of love in the 1970’s by anti establishment, counter revolutionary love preaching hippies seeking resistance to authority.
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Dispelling The Web & Internet Myth• The Web & the Internet are
not the same thing.
• The web is just the links, information & web pages.
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• These are delivered to us over the infrastructure known as the internet.
Embracing The Web• One quarter of the planet
now use the Web.
• Africa is the latest Continent to be hooked up to the World Wide Web.
• E-commerce online sales are set to become a huge growth sector.
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Early Roots Of The Internet• The Internet roots can be traced
back to the early 1960’s USA when Military & University mainframe computers were connected together via the telephone systems.
• To develop the Internet we all use today where we all freely share information, required the invention of a common language which could link the data stored on computers around the globe.
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Early Roots Of The Internet• In 1989 Sir Tim Berners-Lee
produced a draft’ Information Management Proposal’ (IMP) for his bosses at Serne.
• It’s focus was on developing an information technology sharing programme.
• It was his IMP that later became known as the World Wide Web.
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Launch Of The Internet• The world’s first web site was
launched online at Serne on August 6th 1991.
• The launch was slow and problematic.
• Sir Tim Berners-Lee’s next break came when he linked hypertext with URL’s. These were the first web pages created in a new language called HTML.
• HTML could link to any computer anywhere in the world.
• This opened up an entire universe to anyone with a computer.
• Sir Tim Berners-Lee gave away his invention for free so that everyone on the planet could have open access.
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The Popularity Of Business Social Media Sites
Over 10 million UK residents have a Linkedin profile Page.
You Tube posted its first online video film in 2005.
The You Tube web site is now viewed over 1 billion times per day.
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E-commerce Spending
In 2013 the world wide web is where we spend our money.
*(Source: ONS/Experian Hitwise/com Score Survey.)
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E-commerce Web Sites• Over £1 billion spent every
week in the UK online.
• 66% of business decision makers now conduct their pre buying research via online search engines like Google, Yahoo, MSN-Bing, Ask, AOL etc.
• Linkedin had over 5 billion searches in 2012.
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E-commerce Web Sites• E-mail was born in 1965.
• 1st web site was launched in 1991.
• 1st e-commerce site was launched in 1994.
• We are nowhere near recognising the e-commerce trade potential of the Internet technology.
• It’s less than 18 years since the first e-commerce web site was launched, so it’s still very, very early days yet.
• The World Wide Web is constantly reinventing itself.
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E-commerce Web Sites
• Online e-commerce is set to continue as a huge growth industry sector due in some part to cyber space being a place of perpetual innovation.
• Increased training fuels the fastest growing sector of internet users & e-commerce buyers , i.e. the over 50’s, known as Silver Surfers who have disposable income.
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E-commerce Web Sites
New technology & a new generation of
buyers who have a lifetime of experience
in buying online will help fuel growth.
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www. Information Resource• More than 65 million people
world-wide use Wikipedia each month for free.
• Wikipedia is the worlds most popular information resource.
• Jimmy Wales was one of the creative co-founders of Wikipedia.
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How Most Business People View Their Web Site
We’ve paid a lot of money for our business web site & it took a long time to get it up
& running online.
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Now the streets are paved with gold & customers will flock to our web site business.
RIGHT?
WRONG!
Your Web Site May Look Like A 24 Carat Rolls Royce Of E-Commerce Web Sites
But If Customers Can’t Find You, Then You’ve Wasted Your Time, & Sadly You
May Have Wasted Your Money
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Ask Yourself The Following Questions
Has there been a significant increase in the number of fee paying customers visiting your e-commerce web site?
Is your business seeing a significant increase in profitable turnover from your e-commerce web site?
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Ask Yourself The Following Questions
Has your company brand increased its awareness & translated into increased sales?
Has your company profile increased significantly giving fee paying customers more confidence to buy your products or services?
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Reality Check Time – The Ostrich Syndrome
If the answer is no, then you need pull your head out of the sand and do something immediately to protect your business investment.
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The Industrial Revolution Old Style Business
• Approximately 200 years ago the Industrial Revolution changed the way business was run globally.
• The most significant factor for business directors & owners was that they had to find their customers.
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The Technological Revolution - New Style Business
2013 the Internet Industrial Revolution has once again changed the way businesses are run globally.
One of the most significant factors for business directors & owners, is that customers now look to find your business via online search engines like Google & Yahoo Bing-MSN, Ask, AOL & Linkedin etc.
If you don’t make it really easy for them to find you
& your business, they will take their business to one of your competitors.
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Web Customers Purchase From Anywhere In The World 24 Hours per Day, 365 Days Of The Year
25© 2013 [email protected]
But They Have To Find You & Fast
Customers do this by searching online through one of the major search engines like Google, Yahoo, MSN-Bing, Ask & AOL etc...
Online search engines act as road maps, satellite navigation systems & sign posts
© 2013 [email protected]
Hire Dr. Mark D. Yates Linkedin # 1 Business Development Director
Hire me if Your Business Wants...
Exponential growth Increased turnover Increased profits Long term sustainable growth New revenue streams E-commerce presence Fresh eyes
Hire me for the following...
Interim Managing Director Business Development Director Business Growth Consultant Online marketing Strategic Business Alliances Joint Ventures Business Networking
© 2013 [email protected]
Dr. Mark D. YatesT: UK. 0843 155 0008
Contact Us
Contact our UK office today
Link Business Marketing Ltd
T: UK 0843 155 0008
T: UK (0) 151 721 9078
W: www.elinked.eu
© 2013 [email protected] 28
Don’t forget the biggest secret in 2013 about online business marketing & networking is about to be made public. Look out for
www.elinked.eu
Key Words & Key Phrases Used In This PresentationTo enable clients & customers to find me easily & quickly, I have search engine optimised the following
key words & key phrases relevant to me, my Linkedin profile and the professional services I provide .
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