08/01/2014 1 final conference how social networks can enhance the competence of cultural mediators -...

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08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh University of Limerick - Ireland

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Page 1: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

108/01/2014 Final Conference

How social networks can enhance the competence of cultural mediators - A case

study: SONETORDermot Coughlan – Morteza Rezaei-Zadeh

University of Limerick - Ireland

Page 2: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 2

- Research Methodology- Participants’ Demographic Information- Platform’s Disseminating Approaches- Participants’ Engagement Level – General / Specific- Usability Test Validation- Effectiveness - Validation

Outline

Page 3: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 3

Research Method:Online Survey – A Questionnaire with 65 questions both open and closed

Participants:67 core users of SONETOR project from: Greece, Ireland, Austria, Poland & Spain

Research Methodology

At which location do you work?

Greece

Ireland

Spain

Poland

Austria

Page 4: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 4

Participants’ Demographic Information

Gender

Male

Female

Age

Between 18 and 25Between 25 and 30Between 30 and 40Between 40 and 50More than 50

An Immigrant A Professional who is dealing with immigrants

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Your Position

Page 5: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 5

Participants’ Demographic Information

Education Health Culture Social Wel-fare

Police Immigrant Organisa-

tion

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Area of Activity

What percentage of your work involves en-gagement with immigrants?

Nothing

Less than %10

Between 10 and 30 per cent

Between 30 and 50 Per cent

Between 50 and 70 per cent

More than %70

Highest Educational Award

High School not completed

High School completed

Two years post high school

Four years post high school (Bachlor)

Master

Doctorate (PhD)

Page 6: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 6

Platform’s Disseminating Approaches

Through one of the partners of the project

Through search By friend0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

How did you become aware of this Platform?

Page 7: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 7

Participants’ Engagement Level - General

How much time have you spent on this Platform?

Less than 10 minutes10-20 minutes20-40 minutes40-60 minutesmore than 1 hour

Page 8: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 8

Participants’ Engagement Level - Specific

How many episods/scenarios on this platform have you read?

Nothing

Just 1

2-3

4-5

More than 5

How many questions have you responded to based on the

unguided scenarios contained in this platform?

None

1-2

3-5

5-10

More than 10

How many episods in unguided scenarios on this platform have

you written and submitted?

None

Just 1

2-3

4-5

More than 5

Dropping the engagement level

Page 9: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 9

Usability Test Validation

You found the aim and objectives of launching this Platform easily.

Strongly Agree

Agree

No Idea

Disagree

Strongly Disagree

The Platform design is user-friendly and you can easily track, navigate and find the information

in the Platform.

Strongly AgreeAgreeNo IdeaDisagreeStrongly Disagree

Page 10: 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh

Final Conference08/01/2014 10

Ecological & Effectiveness Validation

You found the information given in the Plat-form useful and effective for people who are

working with immigrants.

Strongly AgreeAgreeNo IdeaDisagreeStrongly Disagree

Your expectations of the information required by you in your work with immigrants were met by the

Platform.

Strongly Agree

Agree

No Idea

Disagree

Strongly Disagree

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Final Conference08/01/2014 11

- The overall satisfaction of the core users with the platform is high;- The overall engagement of the core users with the platform is high;- Core users’ engagement with some tasks which require them to spend time on

them is low;- There is a clear need of more motivations to encourage core users to make a

larger contribution to the platform. This is important especially as core users are willing to make a contribution to the platform (See figure below) but they did not follow through on this to any great extent perhaps due to the lack of motivation;

Conclusion / 1

You are willing to share additional content, links and information in this Platform.

Strongly Agree

Agree

No Idea

Disagree

You added some information, links and content to the Platform.

Strongly AgreeAgreeNo IdeaDisagreeStrongly Disagree

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Final Conference08/01/2014 12

- The overall satisfaction of the core users with the usability of the platform is very high;

- Overall, the core users believe that the platform could be useful for them and it addresses the information and skills that they need to do their jobs properly.

- It seems that overall the users are very happy with the platform, as most of them tend to recommend it to their communities and also they are willing to come back again and use the platform. .

Conclusion / 2

You are willing to disseminate and recommend this Platform in different ways, including: word of mouth,

social networks, your website, etc.

Strongly AgreeAgreeNo IdeaDisagreeStrongly Disagree

You will come back and use this Platform sometimes.

Strongly AgreeAgreeNo IdeaDisagree

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Final Conference08/01/2014 13

- Amongst the different types of social networks which have been used in the platform, the core users show the highest interest in the Forums and the lowest interest in Wikis. Therefore, it would be advisable to focus on the Forums when promoting the platform.

Conclusion / 3

Wikis Blogs Forums Glossaries0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Which Social Network tool(s) contained in the platform do you prefer to use?