Matt Compton

Business Consultant, Studio Orange

mcompton@exacttarget.com

@comptonmc

“May you live in interesting times” - Anonymous

<1990 1990s

Events Direct Mail Telephone

1999 2000s 2012 TV Radio Print Display

IM Email Events Direct Mail Telephone

TV Radio Print Display Cable TV Website Search Online Display

TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing

Mobile Email SMS IM Email Events Direct Mail Telephone

TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web

Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Email Events Direct Mail Telephone

TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation Virtual Events

THE MARKETING (R)EVOLUTION IM Email Events Direct Mail Telephone

www.exacttarget.com/sff

Awareness and Interaction: Ally Bank

RESULTS

• Immediate presence

in an up-and-coming

channel

• Increase in number of

email subscribers and

a growing base of

mobile subscribers

• Growth in customer

satisfaction

Customer Service: OCTA

Event Management: 2012 Super Bowl

May 14, 2012

• 1,300+ experts worldwide focused on client success

• $200 million in private capital raised since 2009

• Public offering completed March 2012 (NYSE: ET)

• Historically 20%+ of Revenue in R&D

• Focus on Email, Mobile, Social, & Sites

www.exacttarget.com/sff