0900 omma tablet jon haber
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TRANSCRIPT
MORE THAN A DEVICEA CATALYST FOR CHANGE
ITS ALL BEEN SAID – IN 2010
Neil YoungCEO & Co-Founder ngmocoTablets will kill laptops for home gamingSteven JohnsonSceince WriterThe era of textual innovation is overKevin KellyTechnology PioneerA window that exposes infinite layersJames FollowsNational Correspondent, The AtlanticThey are digital copilots
Bob SteinCodirector, Institute for the Future of the BookA book is a place where people congregate
Martha StewartMagazine Publisher & TV HostSome magazines are better for tabletsNicholas NegroponteFounder, One Laptop per ChildThe $100 tablet is achievable for the 3rd worldGina BianchiniCEO & Co-Founder ngmocoThe key is ease and accessGeorge LoisAdvertising PioneerMagazines are crammed on a computer screenJack DangermondPresident & Founder ESRIThe next frontier in geo designMarshall McLuhan (1911-1980)Prophet of the Electronic AgeHumanism brought back to machinesFake Steve Jobs
Not the CEO of AppleWe are not here to save newspapers
Chris AndersonEditor in Chief, WiredContent arrives as an event
ITS ALL BEEN SAID – IN 2010
Kevin KellyTechnology PioneerA window that exposes infinite layers
Bob SteinCo Director, Institute for the Future of the BookA book is a place where people congregate
Nicholas NegroponteFounder, One Laptop per ChildThe $100 tablet is achievable for 3rd world
Marshall McLuhan (1911-1980)Prophet of the Electronic AgeHumanism brought back to machinesChris AndersonEditor in Chief, WiredContent arrives as an event
WHAT IS IT ABOUT THIS SCREEN?
EVERYTHING ON A TABLET IS POSSIBLE ON A PHONE OR PC
THE DIFFERENCE IS IN DESIGN AND USER EXPERIENCE
THE RIGHT SIZE FOR OUR HANDS AND OUR EYES
THE INGREDIENTS FOR THE NATURAL HUMAN INTERFACE
WHAT IS IT ABOUT THIS SCREEN?
PINCH ME
PINCH ME
TOUCH MANIPULATION IS AN ANCIENT BEHAVIOR
INUITIVE FOR TWO AND NINETY-TWO YEAR OLDS
TECHNOLOGY IS CONFORMING TO US
1000’S OF FACIAL MUSCLES, EYES, MOUTH, VOICE, TONE
WAIT FOR IPAD 53
CULMINATES IN SINGULARITY
THE BROWSER IS A VESTIGE OF THE PAST
THE BROWSER IS A VESTIGE OF THE PAST
THE “WEBSITE” IS IN AS MUCH PERIL AS THE MAGAZINE
BROWSERS ARE STILL HEAVILY USED
OLD COMPUTING LEGACIES WON’T SURVIVE
APPS AND HTML 5 WILL DOMINATE
THE BAND-AID BEFORE A REIMAGINED WEB
THE END OF SEARCH AND BANNERS (HOPEFULLY)
THE CURE FOR A.D.D.
THE CURE FOR A.D.D.
REVERSING THE SHORT ATTENTION TREND
THE ULTIMATE STORY TELLING DEVICE
GAMING WILL LEAD THE WAY
ONE PURPOSE AT A TIME
ADS IN AN ENVIRONMENT OF FOCUS
MAGAZINES BECOME NETWORKS
MAGAZINES BECOME NETWORKS
LONG FORM SURVIVES – A GLIMMER OF HOPE
FROM BLOG POSTS TO 100 PAGE NOVELLETES
EDITORS BECOME SEGMENT PRODUCERS
FROM SUBSCRIPTION TO MEMBERSHIP ECOSYSTEM
FROM CIRCULATION TO ARPU
ARTICLES ARE NOT SINGLES
SOURCE AGNOSTIC
SOURCE AGNOSTIC
THE TV IS A ONE SOURCE HORSE
TABLETS AGGREGATE THEM ALL
WHY CAN’T WE BE FRIENDS
ON DEMAND – THE DVR KILLER
WHERE ARE THE ADS?
FOR SALE
Where What How
FOR SALE
Where What How
GamesMagazinesTV/Video
Information/NewsUtility
Social/Communication
FOR SALE
Where What How
Rich MediaStatic Page
VideoiAd
BannerExpandable
Branded Apps
FOR SALE
Where What How
SavingSharingLocation
ExplorationConnection
EASY QUESTIONS?