The DailyCREATING ORIGINAL NEWS & POP CULTURE EXPERIENCES EVERY DAY

WHERE WE ARE TODAY

WHERE WE ARE TODAY

250k+monthly readers

100kcurrent paid

55%annual

:20 - :30mins per day

WHERE WE ARE TODAY

250k+monthly readers

100kcurrent paid

55%annual

#1subscription publication in the app store

:20 - :30mins per day

WHERE WE ARE TODAY

250k+monthly readers

100kcurrent paid

55%annual

#1subscription publication in the app store

:20 - :30mins per day

OUR AUDIENCE RESPONDS

Early&Adopter&&News&Junkies&

Early&Adopter&Informed&

Mainstream&Adopter&News&

Junkies&

Mainstream&Adopter&Informed&

The$Daily…& Men& Women& Men& Women& Men& Women& Men& Women&

Is$UNIQUE$(4+5)$ 84%$ 87%$ 85%$ 85%$ 79%$ 87%$ 82%$ 79%$

Has$ADVANCED$GRAPHICS,$VIDEO$and$PHOTOS$(4+5)$

93%$ 90%$ 92%$ 89%$ 88%$ 93%$ 91%$ 93%$

NEWS THAT POPS

Photos

NEWS THAT POPS

Photos

NEWS THAT POPS

Photos

NEWS THAT POPS

Photos

NEWS THAT POPS

Photos

NEWS THAT POPS

Photos

NEWS THAT POPS

Interactivity

NEWS THAT POPS

Interactivity

NEWS THAT POPS

Interactivity

NEWS THAT POPS

Interactivity

NEWS THAT POPS

Interactivity

ORIGINAL VIDEO

ORIGINAL VIDEO

OUR AUDIENCE: WHO THEY ARE

• sweet spot age range: 35-50 years

• highly educated: 78% are college grads

• married couples with children, 3-4 people in the household

• high household income ranging from $100k-$200k

• families living in suburbs and second cities in homes they own, valued at $500k or more

• consume news voraciously, especially for business and sports

• uses the Internet more than the general population, especially for Facebook, YouTube, iTunes and news

• watches TV on-demand, pay-per-view movies on cable and has a connected TV

OUR AUDIENCE: WHO THEY ARE

• sweet spot age range: 35-50 years

• highly educated: 78% are college grads

• married couples with children, 3-4 people in the household

• high household income ranging from $100k-$200k

• families living in suburbs and second cities in homes they own, valued at $500k or more

• consume news voraciously, especially for business and sports

• uses the Internet more than the general population, especially for Facebook, YouTube, iTunes and news

• watches TV on-demand, pay-per-view movies on cable and has a connected TV

OUR AUDIENCE: WHERE THEY ARE

OUR AUDIENCE: WHERE THEY ARE

AL

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ME

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MI

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NY

NC

ND

OH

OK

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PA

RI

SC

SD

TN

TX

UT

VT

VA

WA

WV

WIWY

KEEP IT SIMPLE

KEEP IT SIMPLE

TELL THEM WHAT TO DO

TELL THEM WHAT TO DO

THE TYRANNY OF THE SWIPE

88%Forward

8%Backward

4%TOC

WORKING WITH ADVERTISERS

• transparency is key; advertisers do

not get enough regular, solid data

from many of their partners in the

space

• working hand-in-hand with

advertisers to develop creative using

our tools

• standardization is important -

working with partners to allow iPad

creative to run across multiple

publishers

• many ways to buy/many ways to sell:

CPM, sponsorship, circ, etc.

College Bowl Preview Gadget Guide

CUSTOM PUBLISHING

Coming soon...

College Bowl Preview Gadget Guide

CUSTOM PUBLISHING

Coming soon...

College Bowl Preview Gadget Guide

CUSTOM PUBLISHING

Coming soon...

College Bowl Preview Gadget Guide

CUSTOM PUBLISHING

Coming soon...

CUSTOM PUBLISHING

CUSTOM PUBLISHING

ANDROID

• Launched Android tablet application exclusively with Verizon Wireless

• App is pre-loaded on to Samsung Galaxy Tab with more to come.

• Billing directly through Verizon

MOBILE

Thank you.