08.auditing the brand sphere

THARAKA DIAS MBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM

Upload: tharaka-dias

Post on 01-Feb-2015

745 views

Category:

Business

0 download

Report

Download

Embed Size (px):

DESCRIPTION

Auditing the brand Sphere

TRANSCRIPT

THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM

04/10/23 2AOT - www.tharakadias.com

04/10/23AOT - www.tharakadias.com 3

04/10/23 4AOT - www.tharakadias.com

04/10/23 5AOT - www.tharakadias.com

BRAND

04/10/23 6AOT - www.tharakadias.com

04/10/23 7AOT - www.tharakadias.com

04/10/23AOT - www.tharakadias.com 8

04/10/23 9AOT - www.tharakadias.com

04/10/23 10AOT - www.tharakadias.com

04/10/23 11AOT - www.tharakadias.com

Distributor network is vital for the success of all the FMCG brands. There for in-depth analysis should be made on distributors on following areas:

1. Alignment of goals – The concern for brand success should be the same with distributor as it is with the manufacturer

2. Power – This is a situation of which has a better bargaining power

04/10/23 12AOT - www.tharakadias.com

04/10/23AOT - www.tharakadias.com 13

DistributorAttractiveness

Brand Strengths

04/10/23 14AOT - www.tharakadias.com

A. The Ideal situation, both have an advantage, partnership/joint marketing effort would be the strategy to move forward(Ex: Abans, Singer, Sidhalepa)

B. Brand benefit from distributor. Distributor bargaining power is more

C. Brand bargaining power is higher than the distributor. Step need to be taken to improve, or eliminate distributor.

D. Un healthy marketing climax to operate

04/10/23 15AOT - www.tharakadias.com

Customer is the king in any business Consumer is the person who uses the

product A brand to succeed, organization needs to

understand the consumers and their motives and behaviors.

Understand end consumers of consumer marketing

Are consumers “Time rich or money rich”?

04/10/23 16AOT - www.tharakadias.com

04/10/23 17AOT - www.tharakadias.com

04/10/23 18AOT - www.tharakadias.com

B2B customers are been analyze by understanding the concept of Perceived risk

1. Performance risk2. Financial risk3. Time risk4. Social risk5. Psychological risk

04/10/23 19AOT - www.tharakadias.com

04/10/23 20AOT - www.tharakadias.com

04/10/23 21AOT - www.tharakadias.com

04/10/23 22AOT - www.tharakadias.com

04/10/23 23AOT - www.tharakadias.com

04/10/23 24AOT - www.tharakadias.com

04/10/23 25AOT - www.tharakadias.com

04/10/23 26AOT - www.tharakadias.com

04/10/23 27AOT - www.tharakadias.com

04/10/23 28AOT - www.tharakadias.com

04/10/23 29AOT - www.tharakadias.com

04/10/23 30AOT - www.tharakadias.com

31AOT - www.tharakadias.com 04/10/23

Auditing-definition & objective of auditing

Product Reference Guide - CooperVision...BALLAST DESIGN UV BLOCING SPHERE LENSES Brand Material/ H 2 0 Content Base Curve (mm) Dia (mm) Sphere Power FDA Group Wearing Schedule Dk/t

· 2020. 4. 20. · Audit Plan m.fl n.tJ õ.n. u.n n.yq Operation Auditing Operation Auditing Financial Auditing / Compliance Auditing Financial Auditing / Compliance Auditing Financial

Auditing (Introduction to Auditing)

Is It Time for a BRAND AUDIT? - phila-ala.org Audit - Is It Time - December... · Is It Time for a BRAND AUDIT? ALL-STATE LEGAL Auditing your brand can help you maximize your brand’s

Sphere Consolidated Sphere May 2012

2/25 Do now Sphere A has a positive charge of 9 C. Sphere B and sphere C are neutral. Sphere A is used to charge sphere B by conduction. Sphere A is used

UTAC BRAND User’s Guide · 2017-10-30 · UTAC BRAND User’s Guide . GU.CAI.PC1.001.EN - Revision 00 Page 2 of 6 ... Your management system has just been certified by our auditing

Sphere Project Training Evaluation Report …Introduction to Sphere ( Humanitarian Charter and Minimum Standards in Humanitarian Responses) 63 02 Mainstreaming of Sphere ( Sphere in

State Sphere Shift into Public Sphere: E-Musrenbang

Sphere-Rol Bearingsimaya.biz/uploads/file/20160416/20160416183833_10579.pdf · SPHERE-ROL® Spherical Bearings D-5 Sphere-Rol Bearings McGill SPHERE-ROL® Spherical Bearings McGill

W2K Auditing / Intrusion Detection Secure Labs Overview What is Auditing / Effective Auditing Auditing Strategy / Intrusion Detection Strategy W2K Auditing

SPHERE ENGINES

Brunel Business School€¦ · Accounting & Auditing, Strategy, Marketing & Corporate Brand Management, Operations & Information Systems Management, ... Leadership Masterclass Series

Sphere for Monitoring and Evaluation layout draft 6 · 2 | Sphere for Monitoring and Evaluation The ‘Sphere unpacked’ guides The ‘Sphere unpacked’ series discusses the use

Content Auditing: Unearthing the Substance of Your Brand

Internal Auditing 101 - ACUIA · Internal Auditing 101 ... statements auditing, internal management auditing, information systems auditing, and investigations. Audit working papers

GraphingGraphing on Sphere on Sphere

Brand & Auditing Guidelines

Auditing Your Employer Brand

Auditing Page Definition of Auditing Auditing is the Process By

ISO 19011 AUDITING STANDARD · ISO 19011 is a brand new standard, issued in 2002 as ISO 19011:2002 it represents the ﬁrst version. Prior to this, quality auditing was described

Auditing efficiency and effectiveness - … · Operational auditing! Compliance auditing! Financial auditing! Efficiency and effectiveness auditing? ... Monthly reporting KPI to one

WEB SPHERE ONLINE TRAINING | WEB SPHERE TRAINING | SRYIT SOLUTIONS

Product Reference Guide - CooperVision...CooperVision Product Reference Guide – 01/20 Page 2 of 11 SPHERE LENSES Brand Material/ H 2 0 Content Base Curve (mm) Dia (mm) Sphere Power

INTERNAL AUDITING AROUND THE WORLD - United … · Starbucks ... PRO T IVITI • INTERNAL AUDITING AROUND THE WORLD 1 BARCLAYS’ INTERNAL AUDIT FUNCTION RAISES THE BAR ON ... brand

Pickle Brand Auditing and Strengthening

Rockit Summit, Sebastian R. Streiffert - The Daily Show: Brand building and user care in an evolving social sphere

5 TIPS FOR SELF AUDITING YOUR BRAND · We are passionate about educating, auditing, and executing a design plan that best reﬂects your story. Version 10.14.19. 5 TIPS FOR SELF AUDITING

Brand & Auditing Guidelines By Sky/Awin Team. 2 Contents About the Sky brand How it affects you Creative and Copy guidelines Offer change process Site

Sphere for Assessments body layout final - Sphere · PDF fileWhy Sphere for Assessments? 4 The Sphere Handbook 4 What can Sphere contribute to assessments? 5 ... Assessment design

Philippine Auditing Practice Statement 1012 AUDITING ... · PDF filePAPS 1012 PHILIPPINE AUDITING PRACTICE STATEMENT 1012 AUDITING DERIVATIVE FINANCIAL INSTRUMENTS Philippine Auditing

Is It Time for a BRAND AUDIT? - MemberClicks › assets › docs › Brand Audit... · 2017-12-18 · Is It Time for a BRAND AUDIT? ALL-STATE LEGAL Auditing your brand can help you

emotional sphere physical sphere social sphere Intellectual sphere spiritual sphere

McGill Brand Sphere Rol Bearing