09 005 problem solving lateral thinking
DESCRIPTION
pdp ba textiles reflective thinking seminarTRANSCRIPT
lateral thinking -
problem solving
study success
see old things in new ways
lateral thinking
“vu ja de”
when you feel or act as if an experience is brand new
looking at the same thing as everybody else and thinking something different
war
bullet holes and airplanesdeciding where to put extra armourmarked where holes were in returning planes
holes that couldn’t be seen were the problem
what could the object in the bag be used for?
consider how this could relate to your own work - have a “vu ja de” moment daily
practice
what could the object in the bag be used for?
consider how this could relate to your own work - have a “vu ja de” moment daily
practice
increase variance in available knowledge
thinking in different ways
Capital one - credit cards
old ideas - $20 per year - 19.8 interest rate
new ideas - credit lines, mileage awards, design of cards/envelopes
2000 - 45,000 experiments
now - 30 million credit card accounts
Skyline
10 employees 1998
4,000 ideas230 became drawings/prototypes12 sold1/3 of 1% of total ideas5% of ideas thought to have potential
“you can’t get good ideas without having a lot of dumb, lousy and crazy ones - nobody is good at guessing what is a waste of time” MD
as a group write down new ideas around the issue of...
later look at your days work and write down as many ideas around what you are working on - to use for another day
practice
as a group write down new ideas around the issue of...
later look at your days work and write down as many ideas around what you are working on - to use for another day
practice
innovation
finding new uses for old ideas
silkscreen sandwiches
M&S moved into sandwich makingspreading butter - time consumingvisit to silk screen factory silk screen butter
list some examples of things you have been involved in today that are innovative
consider the last time you innovated something
practice
list some examples of things you have been involved in today that are innovative
consider the last time you innovated something
practice
break from the past
rethinking
t bags
square since 1951market research in 1985 by Lyons showed a preference for round when introduced in 1990 Tetleys share rose by 15% to 20%pyramid introduced by PG Tips in 1996 sales eclipsed Tetleys
groups - re think……..
later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.
practice
groups - re think……..
later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.
practice
bringing old ideas to people who have never seen them before
gather knowledge from diverse sources and then
finding out how it might be put to new uses
as a group what knowledge have you gathered from your research that could be rethought or recontextualised?
consider how this thinking might inform your practice.
practice
as a group what knowledge have you gathered from your research that could be rethought or recontextualised?
consider how this thinking might inform your practice.
practice
inventing new combinations of existing ideas
hybridsteam engine + boat = steam
boat
as a group make up hybrids.
consider in your own work how you might bring things together to make new
practice
as a group make up hybrids.
consider in your own work how you might bring things together to make new
practice
finally
threshold concept
The question is not what you look at, but what you see.
Henry David Thoreau
I realised that my competition was paper, not computers.
Jeff Hawkins, describing the key insight that led his team
to design the PalmPilot
write down an example of a breakthrough moment.
this is something that you could consider in your reflective journal - daily, weekly, unit, semester
practice
write down an example of a breakthrough moment.
this is something that you could consider in your reflective journal - daily, weekly, unit, semester
practice