Download - 09 005 Problem Solving Lateral Thinking
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lateral thinking -
problem solving
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study success
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see old things in new ways
lateral thinking
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“vu ja de”
when you feel or act as if an experience is brand new
looking at the same thing as everybody else and thinking something different
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war
bullet holes and airplanesdeciding where to put extra armourmarked where holes were in returning planes
holes that couldn’t be seen were the problem
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what could the object in the bag be used for?
consider how this could relate to your own work - have a “vu ja de” moment daily
practice
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what could the object in the bag be used for?
consider how this could relate to your own work - have a “vu ja de” moment daily
practice
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increase variance in available knowledge
thinking in different ways
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Capital one - credit cards
old ideas - $20 per year - 19.8 interest rate
new ideas - credit lines, mileage awards, design of cards/envelopes
2000 - 45,000 experiments
now - 30 million credit card accounts
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Skyline
10 employees 1998
4,000 ideas230 became drawings/prototypes12 sold1/3 of 1% of total ideas5% of ideas thought to have potential
“you can’t get good ideas without having a lot of dumb, lousy and crazy ones - nobody is good at guessing what is a waste of time” MD
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as a group write down new ideas around the issue of...
later look at your days work and write down as many ideas around what you are working on - to use for another day
practice
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as a group write down new ideas around the issue of...
later look at your days work and write down as many ideas around what you are working on - to use for another day
practice
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innovation
finding new uses for old ideas
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silkscreen sandwiches
M&S moved into sandwich makingspreading butter - time consumingvisit to silk screen factory silk screen butter
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list some examples of things you have been involved in today that are innovative
consider the last time you innovated something
practice
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list some examples of things you have been involved in today that are innovative
consider the last time you innovated something
practice
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break from the past
rethinking
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t bags
square since 1951market research in 1985 by Lyons showed a preference for round when introduced in 1990 Tetleys share rose by 15% to 20%pyramid introduced by PG Tips in 1996 sales eclipsed Tetleys
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groups - re think……..
later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.
practice
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groups - re think……..
later write down examples of rethinking or seeing something new in what you do even if you can’t follow it through just yet.
practice
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bringing old ideas to people who have never seen them before
gather knowledge from diverse sources and then
finding out how it might be put to new uses
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as a group what knowledge have you gathered from your research that could be rethought or recontextualised?
consider how this thinking might inform your practice.
practice
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as a group what knowledge have you gathered from your research that could be rethought or recontextualised?
consider how this thinking might inform your practice.
practice
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inventing new combinations of existing ideas
hybridsteam engine + boat = steam
boat
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as a group make up hybrids.
consider in your own work how you might bring things together to make new
practice
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as a group make up hybrids.
consider in your own work how you might bring things together to make new
practice
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finally
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threshold concept
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The question is not what you look at, but what you see.
Henry David Thoreau
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I realised that my competition was paper, not computers.
Jeff Hawkins, describing the key insight that led his team
to design the PalmPilot
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write down an example of a breakthrough moment.
this is something that you could consider in your reflective journal - daily, weekly, unit, semester
practice
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write down an example of a breakthrough moment.
this is something that you could consider in your reflective journal - daily, weekly, unit, semester
practice