1 1 - present and future server serbia, derek starling

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Page 1: 1 1 - present and future server serbia, derek starling

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Page 2: 1 1 - present and future server serbia, derek starling

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System z:The Present and the Future Server

Derek Starling

System z Software Sales Leader, SEE

[email protected]

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Reshape industries, making the world work better

Reinvent and transform business, for competitive advantage

Build trust and confidencethrough secure transactions and data

Make the

extraordinary possible

IBM Mainframe50

"This is the beginning of a new generation—

not only of computers—but of their application in business, science and government.”

Thomas Watson, Jr

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The Mainframe is everywhere,making the world work better

Mainframes process

30 billion business transactions per day

Mainframes enable

$Trillions in card payments annually

80 percent of the world’s corporate data originates on mainframes.

91 percent of CIOs said new customer-

facing apps are accessing the mainframe

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The world is constantly changing …

Forward thinking businesses are building competitive advantage

through a better customer experience

Customer expectations have never been higher

They are better informed

They operate in a network of peers

They interact through a multitude of devices

They demand personalizedservice and offerings

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zEnterprise: Empowering Business Innovation in an era of Digital Transformation

The ultimate Analytics engine for instant insight.

Superior service at lower cost through Cloud.

The foundation for a Mobile and Social enterprise.

A robust and Trusted infrastructure.

SocialSocial

Analytics Mobile

Security

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Bring analytics to the datarather than the data to the analytics

72%of respondents plan to

analyze transactional data from enterprise applications

NLB do very effective real time

analytics for NLB customers and business

users alike, all on z

The most valuable insights occur when the analysis executes where

the data originates

Source: CPO internal study. Assume dist. send and load is same cost as receive and load.. Also, assume 2 switches and 2 T3 WAN connections.

Data transfer

1TB ETL per day, Initial copy plus three derivatives costs

>$8 million over 4 years

Operational applications

Analytical applications

Extract, Transform and Load (ETL)

Multiple copies of data

Transaction and analytics isolation

Significant compute power

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Petrol – SloveniaQuotes from Pavel Batista, chief informationofficer for Petrol

• “We had very, very detailed data about product sales and about

each individual customer in our loyalty program.”

• “Our goal was to deliver, to the cashier at the store, the

information they would need to suggest-sell specific products to

those loyalty customers in seconds”

• “keep in mind, this type of transaction happens two or three

hundred thousand times per day”

• “with the DB2 Analytics Accelerator appliance, the business

analytics tools deliver information on complementary products in

seconds”

Solution runs real time Analytics against >20TB DB and exploits Cognos, SPSS Modelling and DB2 Accelerator

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Small screens – a big opportunity for business growth

Create new services

Access new markets

Deliver timely information

10 billion+devices accessing

information

90 secondsaverage response

time to a text

>150 millionmonthly mobile

banking transactions

< 30 msresponse time

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zEnterprise: The ultimate accessory for the Smart Phone

with core business

processes, applications

and data

and deployment of enterprise-grade mobile applications

in service through the highest security and availability

to support millions of

transactions per day

Tight

integration

Rapid

development

Total

confidence

Unmatched

scale

…the foundation for a mobile

enterprise

System z Solution for Mobile Computing

Extend enterprise apps, data and transactional capabilities for mobile on the go services at a cost competitive with alternative implementations

Strengthened supply chain with additional processing power to efficiently manage peak trading and new business workloads

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Public vs. private cloud: Which option costs less for delivering mixed workloads?

201 light workloads

Public Cloud x86 Cloud z Cloud

Power, space

Labor

Software

Hardware

Server configurations are based on consolidation ratios derived from IBM internal studies. Prices are in US currency and will vary by country. Amazon case includes costs of hardware (instances, data in/out, AWS support, free tier/reserved tier discounts), middleware and labor. zEnterprise and x86 cases include costs of hardware (OS, virtualization, cloud mgmt), middleware, power, floor space and labor.

24 heavy I/O workloads

PrivateCloud (zEC12)

PrivateCloud (x86)

Public Cloud

Case Study: 225 workloads

46-76%less cost

Saving $46M in capital and operational

expenditure with an infrastructure that is optimized for diverse

computing needs

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Increasing momentum and investment in cloud solutions on zEnterprise

Growing MSP uptake with new partnerships

around the world

Efficiently delivering high

quality services to clients

Cloud Management Suite

Easily moves cloud services to System z with standardized, open orchestration; provisions workloads to Linux on z from SmartCloud Orchestrator running on x.

Enterprise Linux ServerThe power of Enterprise Linux

made easy; now integrated with

Wave technology

IBM Wave for z/VMSimplifies and automates the set up and management of a System z virtualized environment with drag and drop simplicity

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Mitigating business risk in a digitally enabled world

As all business operations become dependent on IT:

10 billion+Mobile devices

pose unprecedented security challenges

24/7/365Now there is no time for downtime

77%Execs believe adopting cloud makes protecting

privacy more difficult

Amazon website down for 45 minutes, costing company $5 million

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zEnterprise: Unmatched security and availability for trusted computing

$500KThe average cost of

system failure

$5.5MThe average cost of a

security breach

IT Analyticsto spot potential failures and capacity needs before they occur

99.999%Design point for application availability

ZeroSecond recovery point objective across thousands of miles

HighestAssurance level of security with Common Criteria certification (EAL 5+)

Encryptionof data at rest, in flight, and in use

Enterprise Key Management across mainframe and distributed

Exploit zEnterprise to secure billions of credit

and debit card payments every year

InfoSphere Guardium V9.1

Ensure data integrity by protecting high-value data and automating compliance policies

Ensure availability with real time failover from Shanghai to Beijing

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Organizations that embrace the shift are reshaping the value they deliver through improved services

Cryptographic

coprocessors secure

2B transactions /

month with enterprise-

wide encryption

services

Analytics-driven

system assesses,

analyzes and

responds more

quickly to citizens

Core-banking

solution establishes

a single source of

customer information

Self-service secure

cloud portal and

mobile applications

enrich civic life

What if you could

create the ultimate

security environment,

including an enterprise-

wide encryption

service?

What if various city

departments could act

and respond as a

single, coordinated unit

to deliver citizen

services?

What if you could more

quickly and nimbly

enrich the customer

experience with

increased product

personalization?

What if you could

empower the general

public to create citizen-

centric applications

with access to years

worth of city data?

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The importance of technology choice

“… in the long run the marketplace rewards those that make the optimum use of the

right computing resources in the right way as evidenced by business performance.

Dr. Howard Rubin, Chief Executive Officer and Founder, Rubin WorldwideTechnology Economics: The impact of Your Computing Strategy in Real Business Terms; 2012 Rubin Worldwide.

Technology Economics: Across sectors, organizations with higher mainframe use

demonstrate …

… over distributed server heavy organizations

• An average of 31% lower IT Cost of Goods

• Computational growth that is roughly 3x more economically efficient

28% less IT spend per barrel of oil

67% less cost per teller transaction

27% lower IT cost per retail store

30% less IT spend per airline passenger mile

68% lower IT cost per loan approval

48%lower IT cost per credit card transaction

31%less IT spend per vehicle for automotive companies

27% less IT cost per hospital bed

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IBM zEnterprise System:New clients, new workloads, new applications

Total Installed Capacity

YE03 YE04 YE05 YE06 YE07 YE08 YE09 YE10 YE11 YE12 YE13

Insta

lled C

apacity

q

System z Total Installed Capacity

ISV apps run on IBM System z; 90 new ISVs

added in 3Q13

growth in installed Linux MIPS

hybrid computing units shipped since 3Q10

new accounts since 3Q10 zEnterprise

launch, with 40% in growth markets

7,500+31%320+260+

Insta

lled C

apacity

In the last 5 years the capacity in Croatia has doubled and the cost per transaction has more than halved.

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The Future of Next Gen Mainframe Systems

Cloud Social

Analytics Mobile

Security

Atomic level storage

Neuro Synaptic chip

CognitiveSystems

Hybrid clouds

Greater parallelism

Optical circuits

Tamper proof processing

Natural intuitive interfaces

Self check-pointing and invisible failover

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zEnterprise: The Future of the Mainframe is Now

Ibm.com/mainframe50

#mainframe50

The ultimate Analytics engine for instant insight.

Superior Service at Lower Cost through Cloud.

The foundation for a Mobile enterprise.

A robust and Trusted infrastructure.

Make the Extraordinary Possible

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Thank You

[email protected]