1 ©2015 the climate corporation all rights...
TRANSCRIPT
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©2015 The Climate Corporation All Rights Reserved1
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INTRODUCING
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The Integrated Climate FieldView Platform
3
Uses real-time and historical crop and weather data to deliver customized insights that help farmers make important agronomic decisions with confidence.
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Climate FieldView™ 2016 Platform Offerings
4
2015 2016
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™ ™ ™
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One Product, Multiple Devices
iPad®
Climate FieldView™
Climate FieldView™ Cab
PhoneClimate FieldView™
DesktopClimate.com
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Note: Images are for illustrative purposes only.
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Simple tools for timely decision making
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• Free offering
• Provides weather
& scouting
• Available across
U.S.
• Online sign up
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Note: Images are for illustrative purposes only.
Climate FieldView Prime Offering
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Climate FieldView Prime™
Timely rainfall estimates
(updated hourly)
Climate FieldView Pro™
Agricultural models use rainfall data
from 3-5 days later
Weather: Timely vs. AccurateTimely information to plan your day; longer-term weather feeds agricultural
models
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Note: Images are for illustrative purposes only.
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New in 2016: Easier Account Creation with
Data Inbox
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Note: Images are for illustrative purposes only.
Set up a new account with hundreds of fields in just
minutes with simple shape file upload through the
new Data Inbox tool.
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Streamlined data management for better decisions
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Climate FieldView Plus™, Enabled by Climate
FieldView Drive™
• Easily pull data from
the field into the
cloud
• View data in digital
form as they pass
through the field
Data Visualization Data Connectivity
• Understand yield-
limiting factors by
comparing digital
field maps
• Integrate field data
from multiple
machines
• Sync with multiple
iPads® to share
activities
• Stay in the loop with
Remote View, text
alerts, and email
reports
Available for Spring 2016©2015 The Climate Corporation All Rights Reserved12
Note: Images are for illustrative
purposes only.
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FieldView Drive™ Compatibility U.S. Wideoptional add on hardware to Climate FieldView™ software
as of Aug 2015 – final compatibility defined Dec 2015
Planters Combines
John Deere planters built in 2004
to 2015 using GreenStar™
displays (2600 or 2630) and JD
Starfire™ GPS
John Deere 60/70/S Series
combine with Starfire™ GPS and
no aftermarket yield monitor
CaseIH planters built in 2012 to
2015 using Pro 600 or Pro 700
displays and CaseIH GPS
Additional equipment compatibility coming soon!
IMPORTANT: FieldView Drive™ is not needed for FieldView Plus if a planter
and/or combine is already equipped with a 20/20 SeedSense™ monitor
Compatibility as of 9/1/15 and subject to change.
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Agronomic insights driven by data science
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NITROGEN
ADVISOR
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Identify Remaining Nitrogen Levels in Your Field
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Note: Image is for illustrative purposes only.
In 2016: Improved user interface and simpler data entry!
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New in 2016: Easy Data Entry Across Multiple
Fields
Note: this image is for illustrative purposes only.
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New in 2016: View the Nitrogen Status Across All of
Your Fields
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Note: Image is for illustrative purposes only.
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FIELD
HEALTH
ADVISOR
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Field Health Advisor 2016
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In-season and
historical field
imaging helps
farmers address
yield-robbing issues
New in 2016Advanced scouting
functionality and easy sharing
Note: Image is for illustrative purposes only.
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scouting map
Identify and Prioritize Fields with Vegetation Map
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Then Use Scouting Map to Identify Areas of the
Field that Need Your Attention
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Note: Image is for illustrative purposes only.
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Imagery now more
actionable with:
• Pin drop capability that
enables easy
identification and
navigation to areas of
interest
• Improved collaboration
with trusted advisor
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Note: Image is for illustrative purposes only.
New in 2016: Advanced Scouting Features
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SCRIPT
CREATOR
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• Start with
subfield soil type
zones
• Customize
zones with
simple tools
• Select hybrid(s)
and population
by zone
• Execute on
equipment of
choice
New Climate FieldView Pro feature in 2016:
Script Creator
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Note: Image is for illustrative purposes only.
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Easily Customize Zones with Activity Buttons that
Create Unique Shapes
Undo last action
Combine multiple
zones
Split apart a multi-
shape zone
Draw a multi-
point, complex
shape
Drop a precise
rectangle to create
test blocks / strips
Add a pivot anddrag to the right
area
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✓Provide field access
to your agronomist
✓Agronomic expertise
for seed selection
✓…Population by
environment & hybrid
Collaborate with Trusted Advisors to
Co-Create Scripts
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Note: Images are for
illustrative purposes only.
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Similar Goals as FieldScripts, Different Strategy
• Still moving toward fully automated product, now
through incremental steps
– Laying the foundation with Script Creator
– Integrating as part of platform
– Ensuring scalability of infrastructure
• A single R&D pipeline
– Building on learnings from FieldScripts
– Ensuring each advancement is scientifically and
agronomically sound
– Continuing to leverage GenV and FTN data, high resolution
data layers
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2016 Product Launch Timeline
Tier Feature Set October Launches
Climate
FieldView Pro™
N Advisor Simplified data entry
Multi-field nitrogen status view
Ad
dit
ion
al
en
han
cem
en
ts
thro
ug
h t
he y
ear
Script Creator Manual script creation
Field Health Mobile scouting overlay
Climate
FieldView Plus™
Data from cab to cloud
enabled by FieldView
Drive™ or Precision
Planting 20/20
SeedSense™
As-planted data
(Harvest data for fall 2016)
Climate
FieldView
Prime™
Data Inbox Field boundary upload
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FREE!
● FieldView Plus™ Starter Package: $499 (includes Plus™ software, Drive™ hardware and iPad®
mounting kit)
● Additional FieldView Drive™ devices: $249
● Limited launch available 12/1 for FieldView Drive™
List Price: $3 an acre
Special Offers:
● 120 acres free for new customers
● Enroll your whole farm for one discounted price
based on farm size
● Whole Farm offers include FieldView Plus™
software
● Optional FieldView Drive™ Starter Package:
$249 additional charge (includes FieldView Drive™
and iPad® mounting kit)
Price $999 $2499 $3999
Total Acres Up to 2,500 2,501 - 4,500 > 4,500
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2016 Pricing and Promotions
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Pricing Examples• 2000 acre farmer who wants Climate FieldView Pro and FieldView Drive
– Buys Climate FieldView Pro Whole Farm Offer for $999
• Has access to Prime, Plus and Pro Features
– Buys FieldView Drive Starter Package for $249
• Gets 1 FieldView Drive and iPad Mounting Kit
– Total Cost = $1,248
• 3000 Acre Farmer Who Has 20/20 SeedSense and wants Climate FieldView Pro
– Buys Climate FieldView Pro Whole Farm Offer for $2,499
• Has access to Prime, Plus and Pro features
– Already owns 20/20 SeedSense - $0 Additional cost to use Plus features
– Total Cost = $2,499
• Farmer who wants a FieldView Drive only
– Buys Climate FieldView Drive Starter Package - $249
• Already has access to Prime and Plus features via Precision Acre
• Gets 1 FieldView and iPad Mounting Kit
– Total Cost = $249
• Farmer who owns 20/20 SeedSense and isn’t in a Precision Acre Program lease
– Only wants access to Climate FieldView Plus - $499
• Has access to Prime and Plus features
– Total Cost = $499
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THE SCIENCE
BEHIND
THE PLATFORM
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Climate Research Farms
• Large-scale testing environments
in 2015
• Research Farms located within
current Climate Pro™ area
• ~30K field samples planned
• Geography will continue
to expand in the future
FY16 Expansion
Fort Dodge,
IA
Martinsville,
IL
New Berlin,
IL
Wentworth,
SD
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Climate Research Farms: The Purpose
• Improving our predictive models by filling key data
gaps
– Example: In order to understand crop response to various
N rates, must understand soil capabilities and crop response
to no N as a baseline
• Ground-truthing
– Example: Running soil tests
to check the accuracy of our
Nitrogen Advisor that provides
farmers insights about
available N in their soil
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Nitrogen is challenging to manage due to complex interactions between
management practices, weather and field properties
Science Behind Nitrogen Advisor: Understanding
the Challenge
• Each arrow represents a
biogeochemical process
• Each process is modeled as a (set
of) equations that depend upon soil
temperature, soil moisture, water
flow, and depth among other factors
• Surprisingly complex dynamics
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Science Behind Nitrogen Advisor: 2015 Findings
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Field testing with more than 30,000 samples (soil, tissue and residue) taken
through the season found that:
Limited Availability Expensive Time Sensitive Slow Results
Nearly 80% of the time, Nitrogen Advisor would have guided a farmer
to the same decision as a PSNT on whether or not to
apply additional nitrogen
PSNT (Pre-Sidedress Nitrate Test) is the industry’s gold standard for making in-season
nitrogen application decisions. However, this tool is used by few farmers because:
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Science Behind Nitrogen Advisor: Model Inputs
Practices: Soil Properties: Weather Data:
Fertilizer History pH Max Daily Temperature
Type Cation Exchange Capacity Min Daily Temperature
Amount Soil Type Daily Precipitation
Application Technique Volumetric Field Capacity Solar Radiation
Dates of Application Volumetric Wilting Point Wind Speed
Sowing / Harvest Dates Bulk Density
Relative Maturity Hydraulic Conductivity
Previous Crop / APH /
YieldWater Retention Curve
Crop Residue After
HarvestDrainage Class
Tillage Management Clay & Sand Content
Inhibitors Organic Matter
Manure
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Thank You
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