1 a new dimension in trade presented by rudolf riedl asiacenter budapest, hungary
TRANSCRIPT
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A new dimension in trade
Presented by Rudolf Riedl
AsiaCenter Budapest, Hungary
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Facts and figures
• Investment of 200 million Euros
• AsiaCenter is owned by STRABAG AG
• Size of the building: 205.000 m2
(125.000 ready today)
• Number of premises 1500 (850)
• Stock facilities 10 000 m2
• 4000 m2 offices
• 2200 parking places
• End of construction: 2011
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Solid Company Background
759
5.2745.637
5.964
7.013
1.543
4000
5000
6000
7000
8000
9000
2002 2003 2004 2005
+6,9% +5,8%Veränderung in %
9.315
+ 17,6% eigenes Wachstum+ 56,2 % mit Zukäufen
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CBTC project support
Mr. Yu Guangzhou visiting the project
Prime Minister of Hungary receiving CBTC delegation
Signing ceremony of CBTC, Beijing 2007
Ms. Katalin Szili, Speaker of the Hungarian Parlament meeting Mr. Wu Bangguo
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Doing business in Hungary – Why?
• Geographical advantage• Ideal location
Gate to the South –East Europe
• EU membership Free trade – Direct Access to European Union
• Qualified and experienced workforce– Corporate culture: working with foreign investors since 1972– Competitive labour force costs (Hungary : EU = 1:4.4)– well-structured education & training system
• Incentives (investment – related incentives)
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Regional Scope
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Trade Channels in the CEE Region
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Purchasing Power in EU
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Services what we can support
• Services to establish your business:
• Services to run your business:
– Legal services– Visa arrangement– Bookkeeper/tax
adviser– Basic background
information
– Logistic services/custom clearance
– Marketing support– Event hosting support– Interpreter/translator– Telecommunication services
• Basic services
- 24 hours security service- Cleaning service- Bank, restaurants, cafes- free, guarded underground and open parking places
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Why is it worth to be our partner?
1. Additive sales turnover 2. Wholesale as well as C&C trade3. CBTC serves as a platform to enter the EU
market.4. Competitive lease conditions5. CBTC performs as purchase source for the
retailers6. Logistical benefits (place easy to reach)7. Opportunity of flexible area developing8. Constant Marketing support 9. Good knowledge about target markets10. Good relationship to trade organisations. 11. Multicultural approach
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Fittings Industrial parts
IT
FashionAccessories(sun)glasses
bags
telecommunicationHousehold electronics
ShoesTextile
Target sectors
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What we can offer
• Flexibility – need for extra space during
season
– Permanent extra space for future growth
• Sales concentration– Focus on core competence– Attractive for all relevant retailers to
visit– Info concentration– Increase professionalism of the
value chain– „Social” concentration
• Marketing concentration– Joint surveys
– Joint fashion shows
– Joint communication
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Trade Promotions
Loyalty card
&
Van Giveaway Promotion
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Yearly participation in the region
as
Styl-Kabo fairs in Brno, Czech Republic
Trade Fairs
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Trade Conferences organized
Trade Conferences
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International & Hungarian Trade Journals
Trade Advertising
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Fashion shows Winter
Contact Making Businessmen Forums
Fashion shows Summer
Promotion & Events
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Database Management
Slovakia: 5,000 traders accessed
Hungary: 35,000 traders accessed
Czech Rep: 5,000 traders accessed
Ukraine: 3,000 traders accessed
Romania: 3,000 traders accessed
Serbia: 3,000 traders accessed
Croatia: 3,000 traders accessed
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„There can be only one…”Thank you for your attention!