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An Executive OverviewAn Executive Overview

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• With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry

• An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities

• A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development

• A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program

• A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology

• A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio

• A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site

• More than 300+ customer, analyst and thought leader speakers available to share their insights and experience

April 10April 10thth – 15 – 15thth

Venetian Hotel, Las VegasVenetian Hotel, Las Vegas

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Impact 2011 Global Conference: The DifferentiatorsThe Differentiators

Changing the Way Business and IT Leaders WorkChanging the Way Business and IT Leaders WorkA world-class event that articulates how business and technical leaders together can

leverage technology to transform their business for increased growth and better business outcomes

A Powerful Event for LOB

A two-day Business Program sponsored by Forbes which includes 40 sessions on critical business issues

A Valuable Event for IT

A five-day technical education event for a wide range of IBM technical solutions

An all-in-one conference where business and IT leaders together discover how interconnecting business strategies and IT technologies are changing the way the world works and creating new

opportunities and markets for a smarter planet

Extensive content from cloud Extensive content from cloud technologies to a dedicated track technologies to a dedicated track

for marketing professionalsfor marketing professionals

Over 6,600 attendees representing Over 6,600 attendees representing 1,200 unique companies from 50 1,200 unique companies from 50

plus countries across all industriesplus countries across all industries

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• Provide attendees the latest education on IBM’s overall cloud computing capabilities

• Mini Main Tent led by Robert LeBlanc on "IBM Private Cloud highlight IBM purescale Application System"

• Over 35 sessions in the Business and Technical Program

• Hands-on Lads at the Product Technology Center

• Cloud zone in EXPO plus over 20 BPs showcasing their cloud capabilities

• Dedicated cloud workshop for BPs on BP Summit day

Power-Up Cloud Power-Up Cloud

• A dedicated Marketing track in the Bus Program for marketing professionals and execs

• Featured opening session for Marketing track presented by Craig Hayman

• Invitation only CMO Roundtable luncheon hosted by Jon Iwata

• Impact promotions to CMOs via events, webcasts & web

• Key marketing topics include:• Bringing Science to the Art of Marketing

• Next Gen Marketing Panel Discussion: Analyst led customer panel

• Marketing Campaign Excellence

• Optimized Marketing Processes

The CMO InitiativeThe CMO Initiative

• Feature 6 key industries: (1) Retail (2) Insurance (3) Banking & Financial Markets (4) Government (5) Healthcare (6) Telco

• Each key industry will have one opening session, followed by two leadership exchange sessions in the business program

• 45+ sessions in the Tech Program

• Industry roadmaps in agenda builder

• Industry Zone & Lounge in EXPO

• Industry GM led client roundtables

• Exclusive and invitation only Industry Networking Reception

IBM Industry ExpertiseIBM Industry Expertise

Sterling Commerce at ImpactSterling Commerce at Impact Over 35 dedicated Sterling sessions Mini main tent led by Craig Hayman Sterling Customer Advisory Council

Developer Un-ConferenceDeveloper Un-Conference Drive developer audience to attend Build stronger loyalty for WS offerings Deliver technical content and assets

What’s New New and ExcitingExciting at Impact 2011

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For the second straight year, Forbes and IBM have partnered to bring two days of unmatched For the second straight year, Forbes and IBM have partnered to bring two days of unmatched

resources and innovative solutions on how organizations can transform their business resources and innovative solutions on how organizations can transform their business

The 40+ sessions in the program are designed for

individuals looking for innovative ways to respond to the

rapidly changing and increasingly complex business

environment.

Key topics to be discussed at the conference are:– Business Innovation and Technology Outlook– Key Strategies for New Growth– Mastering the Art of Leadership: Skills to Get Ahead– Bringing Science to the Art of Marketing– Case Studies in Driving Business Agility for your Industry

The two-day Forbes Business Leadership Forum is for

business leaders who understand the importance of

technology in achieving business objectives.

The most forward-thinking institutions and companies from around the world will participate, to bring an

unmatched depth of resources with unparalleled expertise and experience.

Forbes Business Leadership Forum at Impact 2011

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The Premier IBM Conference for Changing the Way Business & IT Leaders WorkThe Premier IBM Conference for Changing the Way Business & IT Leaders Work

Optimize for Growth.Optimize for Growth. Deliver ResultsDeliver Results

Program and Session Content Objectives

Generate leads, develop new business, network with peers and clients.

A compelling insightful agenda for both the IT and LOB attendees

Align content with customer and business partner education and training

requirements in addition to market relevant topics

Focus on cross-IBM content to reinforce IBM transformation’s story

Showcase our industry expertise in alignment to Smarter Planet

Enable attendees to build their customized agenda and with several roadmap

options by either technology suite, industry, product category or by role

Continued emphasis on clients presenting to clients - More than 300+

customer, analyst and thought leader speakers available to share their insights

and experience

Increased focus on the Marketing Professional and highlighting IBM’s CMO

Initiative at Impact

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Technology Program

Tracks

Application Infrastructure

Application Development

Connectivity and Integration

Smart SOA

BPM and Decision Management

Cross Channel Commerce and Exceptional Web Experience

Implementing Industry Solutions for Improved ROI

Forbes Business Leadership Forum

Tracks Business Innovation and

Technology Outlook Key Strategies for New Growth

– Reengineer the Customer Experience

– Increase Operational Agility and Dexterity

Mastering the Art of Leadership: Skills to get Ahead

Bringing Science to the Art of Marketing

Case Studies for driving Business Agility for your Industry

Virtual Curriculum / Roadmaps

Roadmaps Cloud Sterling Commerce Business & IT Alignment

Roadmaps Industry Specific Product Specific Business Analytics

Roadmaps By Role Workload Optimization System z Appliances

Program Structure for Impact 2011

Two Day Business Program &Two-Day

Pass ($950)

Sterling Commerce content in 30+

dedicated sessions

World-class technology and

business leaders

A new track targeting Marketing

Professionals

Build your agenda by role, industry or specialty area

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5:00 – 8:00pm

Sol. Center Reception

Sunday, April 10 Monday, April 11 Tuesday, April 12 Wednesday, April 13 Thursday, April 14 Friday, April 15

SOLUTION CENTER

11:00-4:00PM

Registration Opens

Business Partner Summit

10:30-5pm

11:45AMConference Ends

Breakout Sessions

Analyst & Press Events

Opening Session

8:15-10:15am

7:00PM-11PM Inner Circle

Special Event

Product Tech Ctr. 10:30-5:30pm

Product Tech Ctr. 09:00-5:00pm

Product Tech Ctr. 09:00-5:00pm

Product Tech Ctr. 09:00-5:00pm

Product Tech Ctr. 9:00-10:30am

SOLUTION CENTER

11:00-4:00PM

SOLUTION CENTER

11:00-2:00PM

General Session

8:30-10:00am

General Session

8:30-10:00am

5:30 – 8:00pm Sol. Center

Reception

7:00PM- 10PM Special Event

OPEN Evening

Forbes BusinessMini Main Tent10:45 – 12PM

SterlingMini Main Tent2:00 – 3:30PM

CloudMini Main Tent10:45 – 12PM

Impact 2011 Conference Agenda at a Glance

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Day One Day Two Day Three

Transform for Growth Proven Roadmaps to Business Agility Taking Innovation to the Edge

IBM Speakers

Jon Iwata, Marie Wieck, Nancy Pearson

IBM Speakers

Steve Mills, Frank Kern, Phil Gilbert, Kerrie Holley

IBM Speakers

Content Focus• Content will focus on business transformation

and how organizations can adapt and respond across their dynamic business networks to unpredictable markets & optimize for growth.

• Highlight key announcements and carry Smarter Planet, Business Agility, Dynamic Business Network, and “cake” messaging

Content Focus• Content will focus on the journey customers have

taken, the prescriptive approach they've adopted to achieve agility, and detailed best practices that have made them industry leaders

• Real-world, step-by-step successes and challenges will be discussed mixed with new announcements such as Gemini, BPO Method and BRMS, to support future success & growth

Content Focus• Focus on the technologies that enable applications to run

on the infrastructure’s edge. enabling faster, more efficient execution with more flexibility across dynamic business networks of suppliers, partners, and customers.

• This discussion will explain how IT builds the bridge that empowers better business outcomes.

Talent / External Speakers

General Session Overview at a Glance

Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch

Talent / External Speakers Talent / External Speakers

Larry Miller: A stand up comedian who has appeared in over 100 film and television shows. His roles include the vindictive doorman on Seinfeld

Customer multi-media video: interviews w/ LOB/IT/CMO from 3 customer organizations. Potentials include: Bharti, Victoria WorkSafe, Eurobank, Santander Bank, State Farm

Customer Panel:

Customers (TBC) CustomersCustomers (TBC)

SAT MexicoChildren’s HospitalCaterpillar

ESPN

Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm

Katie Linendoll: Winner of an Emmy and tech expert seen on CBS The Early Show and CNN. Often referred to as “Chic Geek”

Scott Klososky: An inspirational technology speaker who addresses future trends in business and technology.

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Conference Pricing for 2011

Type Price Time Period

Alumni Rate (Clients & BPs’ private offer) $1,750.00 August 30, 2010 – January 7, 2011

Early Bird Rate $1,850.00 October 11, 2010 – February 18, 2011

Standard Rate $2,150.00 February 19, 2011 – April 8, 2011

Business Partner Rate $1,828.00 October 11, 2010 – April 8, 2011

Ed Pack Rate $2,250.00 October 11, 2010 – April 8, 2011

On-site Fee $2,250.00 April 9, 2011 – April 15, 2011

2-Day Pass $950.00 October 11, 2010 – April 15, 2011

Exhibit Only $1,195.00 October 11, 2010 – April 15, 2011

Upgrade Expo to Full Conference Pass $625.00 October 11, 2010 – April 15, 2011

Company Pass Program – (external only)

Premier Level (35 full passes) $50K October 11, 2010 – April 8, 2011

Advantage Level (10 full passes) $14K October 11, 2010 – April 8, 2011

Standard Level (5 passes) $7K October 11, 2010 – April 8, 2011

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Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass.

Company Pass Program:

Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops and meetings. The Company Pass program allows your company to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2011.

For more information, send an email to impact11@us.ibm.com

More about the Company Pass

(#1) Premier Level: $50,000

(35) Full conference passes, private meeting room for one (1) full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.

(#2) Advantage Level: $14,000

(10) Full conference passes and private meeting room for half day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.

(#3) Standard Level: $7,000

(5) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights.

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Register today

• Early bird rate for your customers will end February 18 th

• Early bird rate for Business Partner Sponsors ends on January 28th

• Leverage the Company Pass Program if five or more from your company are

attending and become a winner

www.ibm.com/impact

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Five Days focused on Your

Success

570 Technical and Business

Sessions

More than 1,000 IBM Business

Partners

A 93% ‘good to excellent’

satisfaction rating

Over 310 client speakers presenting

their expertise