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• With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry
• An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities
• A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development
• A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program
• A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology
• A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio
• A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site
• More than 300+ customer, analyst and thought leader speakers available to share their insights and experience
April 10April 10thth – 15 – 15thth
Venetian Hotel, Las VegasVenetian Hotel, Las Vegas
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Impact 2011 Global Conference: The DifferentiatorsThe Differentiators
Changing the Way Business and IT Leaders WorkChanging the Way Business and IT Leaders WorkA world-class event that articulates how business and technical leaders together can
leverage technology to transform their business for increased growth and better business outcomes
A Powerful Event for LOB
A two-day Business Program sponsored by Forbes which includes 40 sessions on critical business issues
A Valuable Event for IT
A five-day technical education event for a wide range of IBM technical solutions
An all-in-one conference where business and IT leaders together discover how interconnecting business strategies and IT technologies are changing the way the world works and creating new
opportunities and markets for a smarter planet
Extensive content from cloud Extensive content from cloud technologies to a dedicated track technologies to a dedicated track
for marketing professionalsfor marketing professionals
Over 6,600 attendees representing Over 6,600 attendees representing 1,200 unique companies from 50 1,200 unique companies from 50
plus countries across all industriesplus countries across all industries
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• Provide attendees the latest education on IBM’s overall cloud computing capabilities
• Mini Main Tent led by Robert LeBlanc on "IBM Private Cloud highlight IBM purescale Application System"
• Over 35 sessions in the Business and Technical Program
• Hands-on Lads at the Product Technology Center
• Cloud zone in EXPO plus over 20 BPs showcasing their cloud capabilities
• Dedicated cloud workshop for BPs on BP Summit day
Power-Up Cloud Power-Up Cloud
• A dedicated Marketing track in the Bus Program for marketing professionals and execs
• Featured opening session for Marketing track presented by Craig Hayman
• Invitation only CMO Roundtable luncheon hosted by Jon Iwata
• Impact promotions to CMOs via events, webcasts & web
• Key marketing topics include:• Bringing Science to the Art of Marketing
• Next Gen Marketing Panel Discussion: Analyst led customer panel
• Marketing Campaign Excellence
• Optimized Marketing Processes
The CMO InitiativeThe CMO Initiative
• Feature 6 key industries: (1) Retail (2) Insurance (3) Banking & Financial Markets (4) Government (5) Healthcare (6) Telco
• Each key industry will have one opening session, followed by two leadership exchange sessions in the business program
• 45+ sessions in the Tech Program
• Industry roadmaps in agenda builder
• Industry Zone & Lounge in EXPO
• Industry GM led client roundtables
• Exclusive and invitation only Industry Networking Reception
IBM Industry ExpertiseIBM Industry Expertise
Sterling Commerce at ImpactSterling Commerce at Impact Over 35 dedicated Sterling sessions Mini main tent led by Craig Hayman Sterling Customer Advisory Council
Developer Un-ConferenceDeveloper Un-Conference Drive developer audience to attend Build stronger loyalty for WS offerings Deliver technical content and assets
What’s New New and ExcitingExciting at Impact 2011
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For the second straight year, Forbes and IBM have partnered to bring two days of unmatched For the second straight year, Forbes and IBM have partnered to bring two days of unmatched
resources and innovative solutions on how organizations can transform their business resources and innovative solutions on how organizations can transform their business
The 40+ sessions in the program are designed for
individuals looking for innovative ways to respond to the
rapidly changing and increasingly complex business
environment.
Key topics to be discussed at the conference are:– Business Innovation and Technology Outlook– Key Strategies for New Growth– Mastering the Art of Leadership: Skills to Get Ahead– Bringing Science to the Art of Marketing– Case Studies in Driving Business Agility for your Industry
The two-day Forbes Business Leadership Forum is for
business leaders who understand the importance of
technology in achieving business objectives.
The most forward-thinking institutions and companies from around the world will participate, to bring an
unmatched depth of resources with unparalleled expertise and experience.
Forbes Business Leadership Forum at Impact 2011
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The Premier IBM Conference for Changing the Way Business & IT Leaders WorkThe Premier IBM Conference for Changing the Way Business & IT Leaders Work
Optimize for Growth.Optimize for Growth. Deliver ResultsDeliver Results
Program and Session Content Objectives
Generate leads, develop new business, network with peers and clients.
A compelling insightful agenda for both the IT and LOB attendees
Align content with customer and business partner education and training
requirements in addition to market relevant topics
Focus on cross-IBM content to reinforce IBM transformation’s story
Showcase our industry expertise in alignment to Smarter Planet
Enable attendees to build their customized agenda and with several roadmap
options by either technology suite, industry, product category or by role
Continued emphasis on clients presenting to clients - More than 300+
customer, analyst and thought leader speakers available to share their insights
and experience
Increased focus on the Marketing Professional and highlighting IBM’s CMO
Initiative at Impact
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Technology Program
Tracks
Application Infrastructure
Application Development
Connectivity and Integration
Smart SOA
BPM and Decision Management
Cross Channel Commerce and Exceptional Web Experience
Implementing Industry Solutions for Improved ROI
Forbes Business Leadership Forum
Tracks Business Innovation and
Technology Outlook Key Strategies for New Growth
– Reengineer the Customer Experience
– Increase Operational Agility and Dexterity
Mastering the Art of Leadership: Skills to get Ahead
Bringing Science to the Art of Marketing
Case Studies for driving Business Agility for your Industry
Virtual Curriculum / Roadmaps
Roadmaps Cloud Sterling Commerce Business & IT Alignment
Roadmaps Industry Specific Product Specific Business Analytics
Roadmaps By Role Workload Optimization System z Appliances
Program Structure for Impact 2011
Two Day Business Program &Two-Day
Pass ($950)
Sterling Commerce content in 30+
dedicated sessions
World-class technology and
business leaders
A new track targeting Marketing
Professionals
Build your agenda by role, industry or specialty area
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5:00 – 8:00pm
Sol. Center Reception
Sunday, April 10 Monday, April 11 Tuesday, April 12 Wednesday, April 13 Thursday, April 14 Friday, April 15
SOLUTION CENTER
11:00-4:00PM
Registration Opens
Business Partner Summit
10:30-5pm
11:45AMConference Ends
Breakout Sessions
Analyst & Press Events
Opening Session
8:15-10:15am
7:00PM-11PM Inner Circle
Special Event
Product Tech Ctr. 10:30-5:30pm
Product Tech Ctr. 09:00-5:00pm
Product Tech Ctr. 09:00-5:00pm
Product Tech Ctr. 09:00-5:00pm
Product Tech Ctr. 9:00-10:30am
SOLUTION CENTER
11:00-4:00PM
SOLUTION CENTER
11:00-2:00PM
General Session
8:30-10:00am
General Session
8:30-10:00am
5:30 – 8:00pm Sol. Center
Reception
7:00PM- 10PM Special Event
OPEN Evening
Forbes BusinessMini Main Tent10:45 – 12PM
SterlingMini Main Tent2:00 – 3:30PM
CloudMini Main Tent10:45 – 12PM
Impact 2011 Conference Agenda at a Glance
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Day One Day Two Day Three
Transform for Growth Proven Roadmaps to Business Agility Taking Innovation to the Edge
IBM Speakers
Jon Iwata, Marie Wieck, Nancy Pearson
IBM Speakers
Steve Mills, Frank Kern, Phil Gilbert, Kerrie Holley
IBM Speakers
Content Focus• Content will focus on business transformation
and how organizations can adapt and respond across their dynamic business networks to unpredictable markets & optimize for growth.
• Highlight key announcements and carry Smarter Planet, Business Agility, Dynamic Business Network, and “cake” messaging
Content Focus• Content will focus on the journey customers have
taken, the prescriptive approach they've adopted to achieve agility, and detailed best practices that have made them industry leaders
• Real-world, step-by-step successes and challenges will be discussed mixed with new announcements such as Gemini, BPO Method and BRMS, to support future success & growth
Content Focus• Focus on the technologies that enable applications to run
on the infrastructure’s edge. enabling faster, more efficient execution with more flexibility across dynamic business networks of suppliers, partners, and customers.
• This discussion will explain how IT builds the bridge that empowers better business outcomes.
Talent / External Speakers
General Session Overview at a Glance
Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch
Talent / External Speakers Talent / External Speakers
Larry Miller: A stand up comedian who has appeared in over 100 film and television shows. His roles include the vindictive doorman on Seinfeld
Customer multi-media video: interviews w/ LOB/IT/CMO from 3 customer organizations. Potentials include: Bharti, Victoria WorkSafe, Eurobank, Santander Bank, State Farm
Customer Panel:
Customers (TBC) CustomersCustomers (TBC)
SAT MexicoChildren’s HospitalCaterpillar
ESPN
Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm
Katie Linendoll: Winner of an Emmy and tech expert seen on CBS The Early Show and CNN. Often referred to as “Chic Geek”
Scott Klososky: An inspirational technology speaker who addresses future trends in business and technology.
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Conference Pricing for 2011
Type Price Time Period
Alumni Rate (Clients & BPs’ private offer) $1,750.00 August 30, 2010 – January 7, 2011
Early Bird Rate $1,850.00 October 11, 2010 – February 18, 2011
Standard Rate $2,150.00 February 19, 2011 – April 8, 2011
Business Partner Rate $1,828.00 October 11, 2010 – April 8, 2011
Ed Pack Rate $2,250.00 October 11, 2010 – April 8, 2011
On-site Fee $2,250.00 April 9, 2011 – April 15, 2011
2-Day Pass $950.00 October 11, 2010 – April 15, 2011
Exhibit Only $1,195.00 October 11, 2010 – April 15, 2011
Upgrade Expo to Full Conference Pass $625.00 October 11, 2010 – April 15, 2011
Company Pass Program – (external only)
Premier Level (35 full passes) $50K October 11, 2010 – April 8, 2011
Advantage Level (10 full passes) $14K October 11, 2010 – April 8, 2011
Standard Level (5 passes) $7K October 11, 2010 – April 8, 2011
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Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass.
Company Pass Program:
Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops and meetings. The Company Pass program allows your company to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2011.
For more information, send an email to [email protected]
More about the Company Pass
(#1) Premier Level: $50,000
(35) Full conference passes, private meeting room for one (1) full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.
(#2) Advantage Level: $14,000
(10) Full conference passes and private meeting room for half day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.
(#3) Standard Level: $7,000
(5) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights.
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Register today
• Early bird rate for your customers will end February 18 th
• Early bird rate for Business Partner Sponsors ends on January 28th
• Leverage the Company Pass Program if five or more from your company are
attending and become a winner
www.ibm.com/impact