1 BRAND TOOL KIT

vi+aminlondon Brand Tool Kit

2 BRAND TOOL KIT

vi+aminlondon

LOGOTYPOGRAPHYCOLOUR PALETTEEXAMPLE COLLATERAL

1.02.03.04.0

CONTENT

3 BRAND TOOL KIT

vi+aminlondon

PRIMARY LOGOPRIMARY LOGO INVERTED

1.011.02

1.0 LOGO

4 BRAND TOOL KIT

vi+aminlondon

PRIMARY LOGO1.01

5 BRAND TOOL KIT

vi+aminlondon

PRIMARY LOGO INVERTED1.02

6 BRAND TOOL KIT

vi+aminlondon

PRINT TYPEFACEWEB TYPEFACE

2.012.02

2.0 TYPOGRAPHY

7 BRAND TOOL KIT

vi+aminlondon

PRIMARY TYPEFACE2.01

FUTURAABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”LATOABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”

8 BRAND TOOL KIT

vi+aminlondon

WEB TYPEFACE2.02

MONTSERRATABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”LATOABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789,;:!?”

9 BRAND TOOL KIT

vi+aminlondon

COLOUR PALETTE3.01

3.0 COLOUR

10 BRAND TOOL KIT

vi+aminlondon

COLOUR PALETTE3.01

GREY

ORANGE

WHITE

PRINTPANTONE

PANTONE 447 C

PRINTPANTONE

PANTONE 143 C

PRINTCMYK

C 69M 60Y 56K 66

PRINTCMYK

C 2M 34Y 86K 0

PRINTCMYK

C 0M 0Y 0K 0

SCREENRGB

R 51G 51B 51

SCREENRGB

R 246G 179B 50

SCREENRGB

R 255G 255B 255

WEBHEX WEBSAFE

333333

WEBHEX WEBSAFE

f6b332

WEBHEX WEBSAFE

ffffff

11 BRAND TOOL KIT

vi+aminlondon

BUSINESS CARDLOYALTY CARDPROMO FLYERTAKEAWAY MENU

4.014.024.034.04

4.0 COLLATERAL

12 BRAND TOOL KIT

vi+aminlondon

BUSINESS CARD4.01

13 BRAND TOOL KIT

vi+aminlondon

LOYALTY CARD4.02

14 BRAND TOOL KIT

vi+aminlondon

PROMO FLYER4.03

15 BRAND TOOL KIT

vi+aminlondon

TAKEAWAY MENU4.04

16 BRAND TOOL KIT

vi+aminlondon