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Communicate or DieChampionship Teams through Speaking & Listening

A 2-day workshop building teams and communication for extraordinary results

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Why a “Communicate or Die” workshop?• If 1,000 people work for a company, each earns $30/hour and

each spends 1 hour/day gossiping at the water cooler, the company loses $62 million a year.

• From post-merger pains to divorces, from employee burnout to brain-drain, from infighting to lawsuits, bad communication costs millions – and great communication gets great results.

• But few managers ever learn to communicate, let alone listen, effectively.

• Speaking and listening are hard to quantify, but investing in your people’s communication skill-set might be the most cost-effective investment you can make.

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What does “Communicate or Die” do?• It trains people to be leaders through communication –

master communicators who inspire others into action.

• It allows participants to avoid the 4 Deadly Sins of Speaking, minimize clutter in their language and transform bad into great communication.

• It enables participants to climb the Matterhorn of Masterful Listening™.

• It builds teams that communicate openly and achieve desired results effectively through communication.

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What does “Communicate or Die” cover?Day 1:• Communication: the medium of leaders. The costs of non-communication• Self-assessment: leadership through communication• Identify your key relationships – and communication issues• Emotional intelligence: self-awareness, self-regulation, social awareness, building and

deepening relationships• Conversations of leaders: the “Communication = Results Pyramid” practice• The capital sins of speaking: complaint, blame, excuse, judgment, threat practice• From complaint to commitment: how to shift wasteful speaking into speaking for

results• Giving and receiving feedback. Appreciation practice

Day 2:• Active listening. Schulz von Thun: text, subtexts 1, 2, 3• The Matterhorn of Masterful Listening™ practice• How to respond to ontological pollution• Building a championship team• Catalytic projects. Next steps

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What makes “Communicate or Die” different?• The workshop is not a mere event, but a process:

– We interview key participants to customize workshops in partnership with team leaders

– We care about “Monday morning”: can participants apply and sustain their new competencies afterwards?

– We hold a follow-up call to ensure the new skills hold

• The workshop goes beyond theory: participants design, declare and launch breakthrough initiatives that enable them to learn leadership and coaching in the action.

• The workshop uses Thomas D. Zweifel’s path-breaking book Communicate or Die: Getting Results Through Speaking and Listening (SelectBooks 2003, Global Leader Series) as a reference in the whole process.

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Who is “Communicate or Die” for?• Senior executives in the private sector, nonprofits

and government

• Functional departments or corporate divisions performing below expectations

• Project teams, sales teams, or cross-functional teams that are not working well together

• Boards of directors who believe they or their organization needs better communication

• Small and medium enterprises that need to build structures of communication and empowerment

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Who are the instructors?• Our certified instructors are seasoned coaches

with a solid track-record of enhancing clients’ performance and catalyzing uncommon results.

• They are leaders in their field who have demonstrated a firm grasp of both teaching and applying in action the framework underlying our leadership and communication methodology.

• They are committed to being unattached to approaches that prove unproductive. They never cease learning.

• They are coached by our CEO Dr. Thomas D. Zweifel, Columbia leadership professor and author.

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What results have participants caused out of our workshops?• The retail team of a large multinational

energy company expanded sales by 7% while the industry contracted –1%.

• One participant, in a pilot project to bring to market and sell new products that did not exist before, achieved his goal of €5 million.

• The fundraising/sales team of a large nonprofit expanded their results by 1,000% in the 3 months following the workshop.

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What have participants said aboutour workshops?• “Swiss Consulting Group is far more effective and is of far

greater value for money... Many one day or two day courses fire you up but do not put in place any back up system to let you channel your new enthusiasm once you are back in the office. Swiss Consulting Group has a very different approach which is far more inspiring and supports you long term.” (Director of Development of a public-service media company)

• “You were standing in our success as though it were your own. It is safe to say that without your input we would not be facing what we all now see as an extraordinarily bright future.” (A medium-sized Australian software development company)

• “The essence of coaching is awareness of myself. I broke through the basic rules that I had imposed on myself.” (President and Managing Director of a second-tier multinational energy company)

• "We need more people like you." (Principal Advisor and Team Leader on HIV/AIDS UNDP)

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Who is Swiss Consulting Group?• We are a New York-based global performance

management company with representatives on five continents.

• Our 3 core competencies are leadership coaching, cross-cultural management, and political risk consulting.

• We combine “soft” and “hard” skills in coaching clients to produce uncommon accomplishments.

• Our experienced coaches have helped clients in all sectors (corporate, government, UN, nonprofit, educational, military) to produce extraordinary results.

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Who is the founder and CEO?• Since 1984, Thomas D. Zweifel, Ph.D., has lived

on 4 continents and coached leaders in Fortune 500 companies, government, and UN/nonprofits to produce breakthrough results.

• Professor of leadership and cross-cultural management, Columbia University

• Author of 3 books, including Culture Clash and Communicate or Die (both SelectBooks 2003)

• Recently seen on ABC News and CNNfn

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Who are our clients?

Coaching leaders to meet the future.We give you the tools to achieve

the impossible.

Leadership CoachingCross-Cultural Management

Political Risk Consulting

www.swissconsultinggroup.com