1 communication within inspire approach and step #1 +

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Communication within INSPIRE

Approach and step #1

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Background• London Meeting, October 2014

• Discussion on communication • Action 66 - „Prepare an overview of

possible communication topics, audiences, channels and plans”

• EEA took the initiative for a deeper look

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Challenges:• INSPIRE implementation is a highly

complex and heterogenous process• Communication happens at all levels

all the time• Communication is subjectiv

Abstraction and classification of communication processes

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Scope #1• MIG Perspective

1. Where is communication relevant for INSPIRE implementation?

2. Where communication needs further support to be effective in this regard?

3. Where the MIG (T/P) can actually offer support?

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Scope #2• Issue

1. Is kind of common and not individual• Common pattern in several countries?

2. Which is of relevance/significance• Presents risk for implementation?

3. How to solve?• Can MIG T/P provide any common

support for this issue?

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What I hope to get from you!

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Framework:

Issues due to communication

Communication processes

INSPIRE Needs

Communication issues relevant

for MIG T/P

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Current status:

Issues due to communicatio

n


INSPIRE Needs

Communication issues relevant

for MIG T/P

Subject of discussion today

• Feedback from implementers needed

• Proposal how to continue and involve MIG

12/03/2015

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INSPIRE Needs

Model/Classification of conditions for successful implementation and use of INSPIRE

• for framing the communication processes!!!• e.g. Awareness-Top-Level Management

The function of communication related to this need• e.g. Inform top-level management on financial needs, legal

obligation and benefits of INSPIRE

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Communication issues relevant for MIG T/P

Issues due to communication

Selection of issues by Member states• related to agreed INSPIRE needs (scope of today)

• Where communication is presenting an risk to the INSPIRE?

Final selection (next slides)- Based on the reported issues

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Before we are going to the content .. • The INSPIRE needs are for framing!• We need your feedback for this study!

• Via discussion• Via structured feedback on the

communication processes and the issues you see related to them!

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https://docs.google.com/spreadsheets/d/1z7xNUyp-MF4EncU1TFKEamT8PzhxIryh5bVkLAzX8S4/edit?usp=sharing

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INSPIRE Needs Tier 1

INSPIRE need

Awareness

Budget

Knowledge

Human resources

Tools

Usage

What is required for successful INSPIRE implementation?

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INSPIRE need Awareness

Implementers

Top-level management

Users

Media

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INSPIRE Need INSPIRE Need description Communication requirements

Awareness - Media

Media has the function of the information multiplier and to reach out to stakeholder groups which are more challenging to reach (e.g. top level management, economy, academia). For that awareness of the media is needed in order to distribute highly aggregated news and information about INSPIRE to stakeholder communities beyond the sphere of the typical public sector institution.

to transfer knowledge about the availability of spatial data;to transfer knowledge on benefits; to trigger media to report about SDI and to distribute news on SDI;

https://docs.google.com/spreadsheets/d/1z7xNUyp-MF4EncU1TFKEamT8PzhxIryh5bVkLAzX8S4/edit?usp=sharing

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INSPIRE need

Budget available

Organisation

Initial set-up

MaintanenceHuman ressources

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INSPIRE need Knowledge

Training

Learning on the job

Exchange

Documentation

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INSPIRE need Tools

Legal

Organisation

Implementation

Usage/Integration

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INSPIRE need Usage & User uptake

Academic sector

Economy sector

Public sector

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How to proceed? #1

• INSPIRE needs and associated communication processes will be published

• Link will be shared on Red-Mine

To do for you! Thanks!

1. Give feedback and let us know which processes you see as most critical!

2. Report issues in these areas!

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How to proceed? #2

• With a range of issues from your side we can look for pattern, analyse and come back to the MIG with the results for further decision

• How to collect your feedback best?• Online – Survey? To whom?• Feedback directly in Goggle-Doc?

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Muchas gracias!

1 communication within inspire approach and step #1 +

Documents