1© Copyright 2011 EMC Corporation. All rights reserved.

BIG DATA & Storage AutomationGeorge KokkinakisEnterprise Account Manager

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IT

3© Copyright 2011 EMC Corporation. All rights reserved.

ITNDUSTRY RANSITIONin

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Waves Of Change

CloudComputing

Minicomputer

Mainframe

PC / Microprocessor

Networked / DistributedComputing

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GeophysicalExploration

Big Data Has Arrived

Video Surveillance

Mobile Sensors

Medical Imaging Gene Sequencing

Video Rendering

Social Media

Smart Grids

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IN THIS DECADE THE DIGITAL UNIVERSE

WILL GROW 44XFROM 0.9 ZETTABYTES TO 35.2 ZETTABYTES

Source : 2010 IDC Digital Universe Study

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I.T. BUDGET

Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

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Worldwide IT Staffing This Decade

WILL INCREASELESS THAN 50%

2010 2020

15M

22M

Source : 2011 IDC Digital Universe Study

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FullyAutomatedStorageTieringfor Virtual Pools

VP

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FAST VP Research & Development

30 Ph.D.s100s of customers

4,000 customer workloads980,000 storage volumes

2,000,000 GB of IO data analyzed54,000,000,000 application

transactions

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FAST Development: What EMC Learned

80/20 rules

Smaller is better

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FAST Development: What EMC Learned

80/20 rules

Smaller is better

Reaction time is critical

Workload skew

HeavyModerate

Low

MinutesDays

Months

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SATA

Fibre Channel

Enterprise Flash drives

Tiered Storage

Fully Automated Storage Tiering (FAST)

• FAST is a policy-based system that automatically places and moves data across storage types to achieve performance service levels and cost targets

• Gets the right data, to the right place, at the right time

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Statistics Engine

FAST Development: What EMC Built

FAST

Analytics EngineMovement Engine

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Recommended FAST VP Configurations

• 30% more performance

• 80% less footprint• 20% lower costs

• 40% more performance

• 60% less footprint• 15% lower costs

• 20% more performance

• 50% less footprint• Same costs

Heavy skew95% of I/O

on 5% of data

~12% of workloads

Flash

3%3%

FCSAS

00

SATA

97%97%FAST Policy 1

Moderate skew90% of I/O

on 10% of data

~45% of workloads Flash

3%3%FC

SAS

15%15%

SATA

82%82%FAST Policy 2

Low skew80% of I/O

on 20% of data

~37% of workloads Flash

3%3%FC

SAS

27%27%

SATA

70%70%FAST Policy 3

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Smart Consolidation with FAST VP

40% more

performance

40% lower

total cost*

* TCO based on acquisition costs with three years’ maintenance

14.5 feet

140 TB1,128 disks

All 146 GB 15KFibre Channel

5 feet

140 TB152 disks

70% SATA

27% FC

3% Flash

87% few drives65% less footprint76% less power

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BeforeCapacity: 113 TB• 110 x 73 GB Fibre Channel RAID 5 (3+1)• 520 x 146 GB 10K Fibre Channel RAID 5

(3+1)• 102 x 300 GB 10 Fibre Channel RAID 5

(3+1)

AfterCapacity: 147 TB• 33 x 200 GB Flash RAID 5 (3+1)• 276 x 300 GB 10k Fibre Channel RAID 5

(7+1)• 60 x 1 TB SATA RAID 6 (6+2)

Advantages Automated efficiency Reduced TCO Faster storage provisioning Increased I/O bandwidth Decreased response time

IT Realized Gains 14.55 less kVA 47,800 less BTU/hour 3 fewer data center racks 50% fewer power drops 30% more storage

KPIs

732 drives

369 drives 50%

Fewer drives

30%Morecapacity

50% Less floor

52% Less power

52% Less cooling

Benefits of FAST VPOracle, SQL Server, Exchange, and VMware Environment

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FAST VPRadically simplify management while increasing efficiency

• Lower capital expenditure

• Improve performance

• Reduce complexity

• Greatest efficiency

• Easiest rebalancing

• Fastest data movement

Flash–10%

SATA–90%

FAST VP(Sub-LUN)