[1 hr lecture] designing a culture of co-creation
Post on 21-Oct-2014
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My talk at the Big (D)esign Conference 2012. Synopsis below. Design doesn’t happen inside a vacuum. It happens inside teams, inside the context of relationships, inside physical spaces, inside organizations with very particular cultures. Ignore that intricate ecosystem, and you might as well give your project a death sentence. Teresa Brazen will draw from her experience bringing this holistic outlook to the design process. Pulling from methods used in filmmaking, fine art, design research, facilitation, improv, and UX design, she crafts “intentional environments” for her teams and clients. These literal and figurative environments cultivate work that is actionable, co-created, co-owned, and much more likely to succeed in the world. She’ll discuss the benefits of intentional environments, walk you through how to design them and share methods for keeping them activated throughout the design process. You’ll walk away understanding how to cultivate intentionality and inspire teams and clients along the way. But more importantly, you’ll have a powerful new framework that will enrich your entire design process.TRANSCRIPT
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What if there was as much intentionality around culture as design?
Culture is a key driver of innovation & creativity
"What we can do is construct an environment that nurtures trusting and respectful relationships and unleashes everyone’s creativity.”
Ed Catmull, PresidentWalt Disney Animation Studios & Pixar Animation Studios
Designing an intentionalenvironment
Look within.
“Your ability to learn faster than your competition is your only sustainable competitive edge.”
Dr. Morgan GerardVP Chief Resident Anthropologist, Idea Couture
Competing Values Framework McKinsey’s Org Health Index Building Blocks of Design Studio Culture
Cameron GrayVice President, Engineering, Mindflash
Lynne WalderaFounder & CEO, InMomentum
Sarah NelsonPrinciple & Founder, Tapir & Tine
Today:Culture assessment + design a new practice.
“How did you become you?”Lynne Waldera
Founder and CEO, InMomentum
“Have an ideal dynamic in mind.”Cameron Gray
Vice President, Engineering, Mindflash
Cooper U values
1 Be people, first.
2 Make time for play.
3 Create work spaces that nurture.
4 Actively celebrate success.
5 Get curious about critique.
DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 143
DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 144
Activity1. List companies & environments you are inspired by. Think outside of your industry.
2. List specific attributes or practices.
“Culture is generated from ongoing contributions and discoveries from both studio owners and employees.”
David SherwinSuccess by Design
“Every time you add a person to the group, the dynamic changes.”
Sarah NelsonPrinciple & Founder, Tapir & Tine
“Social interactions are places where you can introduce and sustain change.”
Lynne WalderaFounder and CEO, InMomentum
Source: Debaird, Flickr
Source: Odonata98, Flickr
ActivityReflection: List three rituals or practices that your company or team is doing TODAY that embody the group’s values.
“Level the playing field.”Cameron Gray
Vice President, Engineering, Mindflash
Now YOU!
ActivityBrainstorm a new practice.
ActivityBrainstorm a new practice...that would get you fired.
ActivityNow, how do you bring that idea down to earth?
Environments happen.Make them intentional.
Thanks!Teresa [email protected]
@TeresaBrazenwww.TeresaBrazen.com